Design realizes dreams

8/3/2019 Design realizes dreams

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Design realizes dreams


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Discoveries lead to beliefs.Connections to convictions.

Practice to philosophy.

PhilosophyDiscoveries

Beliefs

Connections

Practice

Convictions


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Design is philosophy


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A process of transformationthat starts from within


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To create new patterns ofthinking, leading to newmodes of behaviour, thereby

creating new cultures



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InspireMinds

CreateValue

CreateImpact

Dreams vs

Needs

Skill,Speed and

ImaginationMind to

Market

ExpandMarkets

TransformLives

Leapfrog!Big Indian

andOriginal

Ideas


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InitiatesI am listening Reapers

I am gainingand changing Believers

I have changedand I want tochange others



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Design creates believers.Who create entirely newthoughts, big ideas,

sustainable enterprises,unique experiences,complete industries



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Design is philosophy | Design creates believers

To expand minds andmarkets and create uniqueand sustainable growth.

To crash evolve development


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Insights Ideas Implementation

Learnings fromthe people andenvironment,keenly absorbedand carefully filtered

Game changingideas that aresimple, bold and

vividly detailed

Expressed andshared with skill,speed andimagination

Design is philosophy | Design creates believers


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Design is the catalystto create lasting valueand change



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Create

Preserve

Destroy

Design is philosophy | Design is the catalyst


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In an eternal cycle of creation,preservation, destruction.

Where the idea is living and

responds to circumstances/ themarket without ever losing itsphilosophy or its soul

Design is philosophy | Design is the catalyst


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Design is live



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Philosophy brought aliveas integrated design systems,defines practice. A journey

within that reflects in actions


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Design is practice


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Design is practice

Businessdesign

Experiencedesign

Thoughtdesign

Branddesign

Interactivedesign


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Design isdisproportionate growth


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Knowledge and commitment as ideas created thefoundation of the indian retail story. A dream to

rewrite rules and retain values. To grow, to coverthe indian retail landscape and mindspace.

To ensure that consumption creates developmentand india is once again the soney ki chidya or the

bird of gold.

Ushering in a new progress and prosperity.And re-igniting a universal human dreamthe need to soar, to fly to greater heights.


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Big Bazaar: 154 stores x 19 cities x 7.64 Million sft.

Central: 19 x 10 cities x 2.59 Million sft.

Pantaloons: 59 stores x 30 cities x 17.4 Million sft.

Home Town: 11 stores x 10 cities x 1.15 Million sft.

Ezone: 38 stores x 15 cities x 0.5 Million sft.

220 Million footfalls annually, 35,000 employeesA unique model.


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Design is inclusivity


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One place where every Indian is welcome.Where every community, every occasion is

celebrated. Where everyday is Independence day!Chaos, order, the modern Indian bazaar and thesecular temple of consumption. Where familiarityby design, breeds contentment. A design system

with depth and width.154 stores x 90 cities x 10 years x 7.64 Million sft.Daily sales 4 Million USD.Size of business 1.7 Billion USD.

One place, where design is genuinely inclusive.


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Design is modernity


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Designing a public space with the latest andbest in fashion lifestyle. Central is the heart

of the buzz and action in town. Shop, Eat, Celebrate.Taking shopatainment to a whole new level.

Central is unique. Between value and design.Between experience and brands. Central is

for everyone.

19 stores x 10 cities x 2.59 Million sft.


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Design is ethnicity


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Everything Indian under one roof.Recreatingthe experience of an ethnic market in a modern

environment.Bringing traditional retailers closerto the customer, so as to collaborate with themand leverage their expertise.

Taking inspiration from Benares, its colour and

vibrancy. This shopping experience is like a dipin the Holy Ganges. A retail format that istruly Indian. Truly ethnic.


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Design is sustainability


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Industree Crafts have made a mark, among ruraland urban artisans, and attracted a niche customer

segment.It was time to take another stepit wastime toGo Green.To educate and initiate peopleinto embracing a sustainable lifestyle, a new identity

was developed - Mother Earth.

Mother Earth protects us. And we must protecther in return.Creating a complete new rootedlifestyle.Natural. Fair. Sustainable. Sensible!


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Design is enterprise


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Birds fly together. So why do entrepreneursneed to fly alone?

With a promise of mentorship with the ideaof community. Promising an entrepreneurialrevolution in India!

Size of business 17 Million USD


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Design is inspiration


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A town in the South of India. A rocky terrain.Where a visionary individual saw possibilities

over 60 years ago.We went back to the beginning, discovering thesource. Integrating institutions. Designing as anintegrated and evolving system. To inspire the

future and create a brand that is rooted andready for growth globally.


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Manipal todayA legacy of 57 years, spread 600 acres in Manipal.

23,000 students, 20 professional streams,ranks no.2in medical universities in India.Manipal tomorrow5 Universities in India in next 3 years. With 25,000

students graduating every year. 5 campuses globallyand a vision to become the 3rd largest educationservices provider in the world.

Manipal, more than just a place more than a brand anidea that is inspired by life. And delivered by design.


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THE MANIPAL SYMBOL BORROWS

ITS FORM FROM AN ARCHITECTURAL

STRUCTURE THAT HAS STOOD THE

TEST OF TIME AND HAS WITNESSED

MANY SUNSETS.

IT ALSO BECOMES THE SILHOUETTE OF

ANY AND EVERY INDIVIDUAL. THE INSIGNIAIS OPEN TO INDIVIDUAL INTERPRETATION.

ITS AGENDA IS TO PROVE A STABLE

FOUNDATION, A LINK WITH OUR PAST

AND TO INSPIRE OUR FUTURE.


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TRANSFRAMECUVOID


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EXHIBIT SPACE


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Design is life


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Inspired by life: purity of intent, a strong beliefin ethical practiceManipal Hospitals.

Giving the brand a future road map based onintegration, unconditional love, responsivenessand preparedness.

A desire to be part of most important moments

in patients life to ensureLifes Ona positiveaffirmation of societal well being. Becoming anintegral part of the lives of people and transferringthe wealth of health. Manipal Hospitalscreating

a relationship of a lifetime.


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Design is a movement


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Bangalore - a laid back city, retired mans paradise.A place for research, science and technology.

Then education, until it embraced knowledge,IT, Biotechnology. Outsourced dreams, growth...no one was able to keep pace. Not even thegovernment. The government came forward, soughtprivate sector involvement. Peoples involvement.

The BATF (Bangalore Agenda Task Force) was setupand a movement was designed, Bangalore Forward.A dynamic agenda for a progressive city and people.

And Bangalore has become the knowledge capitalof India.


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Design is culture


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Play games that reflects the Indian spirit.Energise the chakra in the Indian flag.

Make a billion people want to come out and playfor the country.Peek into the ancient architecture of the city of Delhi.Capture the colours of a culture. Purple. Pink. Green.Snatch inspiration from the sanjhi folk art.Create abenchmark design system. And integrate everyelement of the look. To fulfill the dream of creatingthe best ever designed look programme of the

Commonwealth Games.


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THE LOGO FOR THE DELHI GAMES

HAS BEEN INSPIRED BY THE

ASHOKA CHAKRA, THE NATIONAL

SYMBOL OF FREEDOM, UNITY AND

POWER. IN SPIRALLING UPWARD

IT REPRESENTS THE GROWTH OFINDIA INTO A PROUD VIBRANT

NATION, HER BILLION PEOPLE

COMING TOGETHER TO FULFILL

THEIR TRUE DESTINIES.

IT REPRESENTS INDIAS JOURNEY

FROM TRADITION TO MODERNITY,

HER ECONOMIC TRANSFORMATION

INTO A SUPERPOWER, LEADING

THE WAY, EVEN AS SHE

ENTHUSIASTICALLY EMBRACES

ALL 71 CGA NATIONS TO BECOME

ONE AND HOST THE BEST EVER

COMMONWEALTH GAMES.


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Design is beauty

A d t k b t d i it l


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A dream to make beauty and grooming a ritualand a habit for the average indian woman, YLG

was designed to get her to look at the mirroras often as she could and tell herself thatshe looks great!

A vision realized through business design

to first start a beauty academy, create a membershipbased salon model and to take it from mind tomarket in quick time.

A unique model that promises unlimited usage and

thereby creates a new culture in beauty. Success andscale followed as it has been rated by Forbes as oneof the 5 start-ups to watch in india.


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Design is fitness

Young and emerging India Where new lifestyle


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Young and emerging India. Where new lifestylestandards have been set. Fitness experts,

Talwalkars, harness this change. To reach out toevery nook and corner of India. And rallying everyIndian towards health and fitness.Making it an integral part of their lives.

HI FI - Healthy India. Fit India.To make this vision a reality. Offering India,a new community and a whole new way of life.


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Design is play

A future ready play school for generation Y (young)


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A future-ready play school, for generation Y (young).Where learning is interactive, instinctive.Allowing the children to discover the real world.Creating a learning ecosystem - Oi (Open Interactive).Evangelising a simple idea: I see, I do, I learn.Three welcoming mascots-duck, hen and dog.Make this journey engaging and fun.

Bringing together, everyone, to a new-age farm.Where a holistic experiential learning makesa difference.


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Design is good business


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WE is the new I how? Welingkar Education


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WE is the new I how? Welingkar Educationwanted to be contemporary, future-orienteddynamic institute. Where you learn, apply,experience, imagine, unlearn, reapply. Designenabled this creation. A simple, radical solutionchanged the institute to an open-source university,the Google of education. As academics, corporate

and society join hands, the effects of innovationfor progress become threefold.

This Trikon symbolises We School. No longer justa B-schoolbut a We school where the culture isone of collaboration and transformation.


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Design is new think

New pathway for change. To be a part of India


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p y g pthat is moving ahead.Yet, staying rooted in valuesand culture. Dalmia Cement (Bharat) Ltd. seek anew direction, where all our entities integrate andinspire to become big.

A progressive, new spirit. We unearthed deep

insights, dreams, aspirations, ideas and perspectives.India stirs Dalmia, India that is reaching newheights, India that is young, dynamic. New Dalmiarepresents the old and the new India. Along withnewthink an expression that shows the intent and

willingness to change. An identity that thinksprogressively and acts innovatively


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Design is experience

Can one create a destination in the middle of


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nowhere, bang in between two bustling cities?7 was the answer. A highway food court in themiddle of nowhere, an oasis, a natural stopover,a destination for people who have already tastedthe fruit of urbanization.

Come to think of it, the only dream of entrepreneurswho started this concept was to provide cleanrest-rooms and a hygienic food place on indianhighways. It has already notched up sales of150 thousand rupees every day and is all set forscale-up, and it has created a new highway culture.


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We can progress practicebut can we alsodemonstrate philosophy?


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By creating a new paradigm,methodology and system ofdevelopment for India that is

equally relevant elsewhere.


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By shifting the focus fromneeds to dreams to enablethe creation of equal futures


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Design Realizes Dreams


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Thank you!

Design realizes dreams

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