Design for Transmedia Audiences - Catherine Gleeson

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design for transmedia audiences

description

Commonsense usability and uncommon creativity. New navigation models, thinking beyond x and y. Brand building + brand extension building an identity creating a presence. Creating fresh relationships between the audience and content, via a unique design approach.

Transcript of Design for Transmedia Audiences - Catherine Gleeson

Page 1: Design for Transmedia Audiences - Catherine Gleeson

design fortransmedia audiences

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commonsenseusability+ uncommoncreativity

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the information architecture shouldbe regarded as the corner stone forany project

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the interface is the gateway to everything

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investing in good designa templated approach = extensibility + usability

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investing in good designa templated approach = extensibility + usabilityopportunities for problem-solving at design stage

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brand building +brand extensionbuilding an identitycreating a presence

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give people direct control over theirenvironment via the interactive toolset

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good usability practice generates ahealthy ROI

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good usability practice generates ahealthy ROI1st world usability day: 3 november 2005

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the iPod:why is it a global sales phenomenon?

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the iPod:why is it a global sales phenomenon?

less is more

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the iPod:why is it a global sales phenomenon?

less is more

“saying no to a checklist of features"Phil Schiller, Apple's senior vice president for worldwideproduct marketing

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the iPod:

resisting “creeping feature-itis”

meeting user needs

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fresh challenges for designershow to design intuitively for mobile phones broadband + TV?

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emergent toolsets

merging existing technologies

K-flash prototype

flash on a pocketPC

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emergent toolsets

merging existing technologies

K-flash prototype

flash on a pocketPC

Enhanced television viewing(ETV)

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inspire and engageencourage natural curiosity and inclusiveness in your audiencethis will in turn creates effective CTA's

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take advantageof the multi-layered richness and spatiality a broadbandenvironment allows

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create fresh relationships between theaudience and content, via a uniquedesign approach

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new navigation modelsthinking beyond x and y