Design for Transmedia Audiences - Catherine Gleeson
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design fortransmedia audiences
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commonsenseusability+ uncommoncreativity
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the information architecture shouldbe regarded as the corner stone forany project
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the interface is the gateway to everything
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investing in good designa templated approach = extensibility + usability
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investing in good designa templated approach = extensibility + usabilityopportunities for problem-solving at design stage
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brand building +brand extensionbuilding an identitycreating a presence
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give people direct control over theirenvironment via the interactive toolset
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good usability practice generates ahealthy ROI
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good usability practice generates ahealthy ROI1st world usability day: 3 november 2005
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the iPod:why is it a global sales phenomenon?
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the iPod:why is it a global sales phenomenon?
less is more
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the iPod:why is it a global sales phenomenon?
less is more
“saying no to a checklist of features"Phil Schiller, Apple's senior vice president for worldwideproduct marketing
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the iPod:
resisting “creeping feature-itis”
meeting user needs
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fresh challenges for designershow to design intuitively for mobile phones broadband + TV?
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emergent toolsets
merging existing technologies
K-flash prototype
flash on a pocketPC
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emergent toolsets
merging existing technologies
K-flash prototype
flash on a pocketPC
Enhanced television viewing(ETV)
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inspire and engageencourage natural curiosity and inclusiveness in your audiencethis will in turn creates effective CTA's
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take advantageof the multi-layered richness and spatiality a broadbandenvironment allows
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create fresh relationships between theaudience and content, via a uniquedesign approach
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new navigation modelsthinking beyond x and y