1. DESIGN FORENTREPRENEURSRoderick McMullen, Designer January 10, 2011 2011 Continuum LLC Proprietary & Confidential

2. WHOS IN THE ROOM? 2011 Continuum LLC Proprietary & Confidential 2 3. WHAT IS DESIGN? 2011 Continuum LLC Proprietary & Confidential 3 4. There are many definitions ofdesign. 2011 Continuum LLC Proprietary & Confidential 4 5. Design isinitiating changein man-madethings. 2011 Continuum LLC Proprietary & Confidential 5 6. Design is the transformation of existing conditions intopreferred ones. 2011 Continuum LLC Proprietary & Confidential 6 7. Design is that area of human experience, skill, andknowledge which is concerned with mans ability tomold his environment to suit his material and spiritualneeds 2011 Continuum LLC Proprietary & Confidential 7 8. Design is how it works 2011 Continuum LLC Proprietary & Confidential 8 9. WHAT MATTERS IS THATDESIGN METHODS AREUSEFUL FOR SOLVING AWIDE VARIETY OFBUSINESS PROBLEMS 2011 Continuum LLC Proprietary & Confidential 9 10. 2011 Continuum LLC Proprietary & Confidential 10 11. 2011 Continuum LLC Proprietary & Confidential 11 12. 2011 Continuum LLC Proprietary & Confidential 12 13. 2011 Continuum LLC Proprietary & Confidential 13 14. 2011 Continuum LLC Proprietary & Confidential 14 15. 2011 Continuum LLC Proprietary & Confidential 15 16. 2011 Continuum LLC Proprietary & Confidential 16 17. 2011 Continuum LLC Proprietary & Confidential 17 18. Driving business impact 2011 Continuum LLC Proprietary & Confidential 18 19. How do you know youre moving in the right direction whentheres no right answer? 2011 Continuum LLC Proprietary & Confidential 19 20. Human behavior is the hardest thing to predict and control. 2011 Continuum LLC Proprietary & Confidential 20 21. The right idea:Understanding consumers 2011 Continuum LLC Proprietary & Confidential 21 22. The right idea:Understanding consumersTHIS YOU CAN ONLY LEARN FROM YOUR CUSTOMER 2011 Continuum LLC Proprietary & Confidential 22 23. The right idea:Understanding consumersTHIS YOU CAN ONLY LEARN FROM YOUR CUSTOMERTHIS IS YOUR JOB 2011 Continuum LLC Proprietary & Confidential 23 24. Every Touchpoint MattersService strategyBrandedEnabling Experience DesignDigital design DIGITALTOUCHPOINTBusiness designBrand designENVIRONMENTTOUCHPOINT Systems designEnvironment STAFFTOUCHPOINTdesign CONSUMER COMPANY TechnologyPRINTTOUCHPOINTDevelopmentProduct design PRODUCTTOUCHPOINTExperiential modeling 2011 Continuum LLC Proprietary & Confidential 24 25. Understanding the Customers Journey 2011 Continuum LLC Proprietary & Confidential 25 26. 2011 Continuum LLC Proprietary & Confidential 26 27. 2011 Continuum LLC Proprietary & Confidential 27 28. 2011 Continuum LLC Proprietary & Confidential 28 29. Trial and Error, Glorified (barely) 2011 Continuum LLC Proprietary & Confidential 29 30. Approach Overview 2011 Continuum LLC Proprietary & Confidential 30 31. OR MORE SIMPLY:1. TALK TO PEOPLE2. ANALYZE WHAT THEY SAID3. GENERATE SOLUTIONS4. BUILD, TEST, REPEAT 2011 Continuum LLC Proprietary & Confidential 31 32. THANK YOUCONTINUUMINNOVATION.COM 2011 Continuum LLC Proprietary & Confidential 32