Design for corporate transformation
Transcript of Design for corporate transformation
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Design for corporate transformation
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Disruptors are setting a new level of expectation
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the vast majority of the market is not made by early adopters
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Market segments
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
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Players on the market
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
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LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Value per customer
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LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Disrupt existing markets
Build exponential organizations
Try to transform their business
Try to survive
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LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Build exponential organizations
Try to transform their business
Try to survive
Disrupt existing markets
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The business transformation
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implement leaders models
reshape the internal service & org. model
use technology to empower workforce
the transformation challenge
convert into exponential
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Future marketHuman expectations
Technological opportunities
Business transformation
Past Now Soon Tomorrow Future
ARTIFICIAL INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
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Future marketHuman expectations
Technological opportunities
Business transformation
Opportunity space
ARTIFICIAL INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
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HOW TO MOVE IN THIS SPACE
we need to design for this opportunity space
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HUMAN EXPERIENCE
PRODUCTS & SERVICES
PLATFORMS
PROCESSES & ORGANIZATION
TOOLS
HUMAN EXPERIENCE
TRASFORMING
from human to human by technology
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service / strategic design
product / system design
design / experience research
business design
Transformational Thinking
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3 principles to approach the transformation challenge
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1. OBSESSION
Enhance the human experience making technology a partner
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2. NO LIMITS (NO COMFORT ZONE)
Co-design new service models across all silos and channels
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3. EXPERIMENTATION
Prototype, pivot, and scale new phygital technologies in an iterative and unprecedented way
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A VISION ON THE FUTURE VALUE
build a future where people live experiences over their expectations