Design Driven Development (TechPeaks - Trento, Italy - June 21st, 2013)

DESIGN DRIVENDEVELOPMENT

VITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

June 2013

“Art is like masturbation. It is selfish and introverted and done for you and you alone...

www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

http://www.golomb.net


...Design is like sex. There is someone else involved, their needs are just as important as

your own, and if everything goes right, both parties are happy in the end.”

Colin Wright@colinismyname




DESIGN ≠ ART




Vitaly M. Golomb entrepreneur/designer

mentor/advisor

Founder/CEO

KYIV, UKRAINEKYIV, UKRAINE

DECEMBER 4-5, 2013DECEMBER 4-5, 2013

E U R O P E

V E N T U R E S U M M I T

E U R O P E

V E N T U R E S U M M I T

previously




“Good” Design

Dieter RamsINDUSTRIAL DESIGN GURU




Dieter RamsTen Principlesof Good Design





1. IS INNOVATIVE

TAKES ADVANTAGE OFNEW TECHNOLOGY

Good design...


2. MAKES A PRODUCT MORE USEFUL

USE DICTATES FORM

Good design...


3. IS AESTHETIC

ONLY WELL-EXECUTED OBJECTS CAN BE BEAUTIFUL

Good design...


4. MAKES A PRODUCT UNDERSTANDABLE

MAKES A PRODUCT TALK

Good design...


5. IS UNOBTRUSIVE

NEUTRAL, OPEN TO USER SELF-EXPRESSION

Good design...

6. IS HONEST

DOESN’T MAKE PROMISES THAT CANNOT BE MET

Good design...




7. IS LONG-LASTING

FASHIONABLE DESIGN DATES QUICKLY

Good design...





8. IS THOROUGH

LEAVES NOTHING TO CHANCE, DOWN TO THE LAST DETAIL

Good design...


9. IS ENVIRONMENTALLY-FRIENDLY

USES ONLY WHAT IS NEEDED

Good design...


10. IS AS LITTLE DESIGN IS POSSIBLE

SIMPLE AND PURE

Good design...

CONSISTENT




how important is perception?





trust us with yourbanking logins




60-80% markup ondirt, oil, wax, and fragrance



so how much is “design” worth?





+100-350%




+200-400%




+100-500%



+800-1000%





+200-5600%



“Design is not just what it looks like. Design is how it works.”

Steve Jobs


INTERFACE

LOGIC

99% OF THE WORLD DOES NOT UNDERSTANDTHE MAGIC OF PROGRAMMING

YOUR APPLICATION

DATA

INTERFACE

HOW USERS SEE IT

MAGIC




“As far as the customer is concerned,the interface is the product.”

Jef RaskinCreator of Apple Macintosh




design disciplines





GRAPHIC DESIGN

BRANDING

ILLUSTRATION

TYPOGRAPHY

IMAGE MANIPULATION




user experience

GRAPHIC DESIGN

PSYCHOLOGY

KNOWLEDGE OF MEDIUM

SENSE INTENT




ui/visual

SUBSET OF UX &GRAPHIC DESIGN

DESIGN PRINCIPALSFOR GIVEN OS

SURFACE FUNCTIONALITY




front-end developer

DESIGN EYE

EXECUTE UX/UI

BRIDGE TO ENGINEERING




marketing

COPY WRITING

SALES

VOICE OF THE CUSTOMER



Design disciplines


UI/VISUAL FRONT-END DEV.GRAPHIC DESIGN USER EXPERIENCE MARKETING




“Good design is obvious.Great design is transparent.”

Joe Sparano@joesparano

user-centric design





NO SUCCESSFUL PRODUCT HASEVER COME OUT OF A FOCUS GROUP


"If I had asked people what they wanted,they would have said faster horses."

Henry Ford

design success formula...





Vision+

Feedback from customers/users+

Culture (consistency & expectations)+

Techniques

Jared Spool/UIE@jmspool


Jared Spool/UIE @jmspool

Design Paradigms

Unintentional


Jared Spool/UIE @jmspool

Design Paradigms

Unintentional self geniusactivity-focused

design drivenDevelopment




design goes first




PROBLEM

DEFINITION

WIREFRAMES

+ PROTOTYPES

USER

INTERFACE

DESIGN

ARCHITECTURE

APPLICATION

DEVELOPMENT

FRONT-END

DEVELOPMENT

MARKETING

CUSTOMER

FEEDBACK

RINSE & REPEATwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER




“Design is intelligence made visible.”Don Newgren


define the problem and letdesigners do their jobs

working with designers




what dodesigners need?




hint:it’s not more money




Interesting Problems

Creative Environment

A Seat at The Table

how would you like your design?pick two





FAST CHEAP

GREAT

FREE

UGLY,RUSHED, AND

CARELESS

NEVER ON TIME

DOES NOTEXIST

YOU GETWHAT YOU

PAY FORDOES NOT

EXIST

TRASH

DOES NOTEXIST




BUSINESS

DESIGN ENGINEERING

YOUR STARTUP



design is core




thanks foryour attention




want the slides?follow @vitalyg




Design Driven Development (TechPeaks - Trento, Italy - June 21st, 2013)

Design

Transcript of Design Driven Development (TechPeaks - Trento, Italy - June 21st, 2013)