Design District Brera Design Apartment is a project by ... · Training as a marketing lever Brera...

Project presentation

Brera Design District 2016 Brera Design Apartment

What is Brera Design Apartment

Brera Design Apartment is a new location format proposed by Brera Design District in via Palermo no. 1, in the heart of Brera. It is a place for meeting and exchanging views on issues related to design, communication and project culture. Created for companies and professionals, it offers a kitchen space and carefully selected furnishings in a casual yet refined environment. Perfect for hosting events, exhibitions, shootings and workshops, this place is also suitable for business lunches and dinners, press days and sales campaigns.


A project by Brera Design District

Brera Design Apartment is a project by Brera Design District, the most important district in Italy for the promotion of design, hub of Milan’s creative and business development. An international benchmark for design, training and culture.


Format Courses/Workshops Location rental

Objectives

A new paradigm for the

showroom

From exhibition room to flagship

store, the concept of showroom

evolves. Companies now search

for cosy spaces, no longer cold

but warm and with a strong

personality to create a link with

their audience, places where one

can feel at ease. Brera Design

Apartment is the answer to this

need.

Training as a marketing lever

Brera Design Apartment

proposes to design companies

and public new formats for

meeting and sharing. These

spaces become a perfect place

for workshops and training

courses on several issues, from

design communication to the

social media, from storytelling

to creative counselling.

Short-term rental

Brera Design Apartment is

available for brands interested

in holding their event or

communication activity in this

location. The type of spaces,

the architectural details, the

view and exposure make it a

very flexible location and, along

with the products and partners

involved in the project, they

contribute to creating a unique

experience for the users and a

distinctive one for the company.


Characteristics of the location


100 sqm. 4 well-distributed and adjoining areas, each of

which is fitted with a window, 1 with balcony overlooking the

inner courtyard, a bathroom and an open-plan kitchen that

make the apartment the perfect place for hosting events,

shootings, sales campaigns, press days but also dinners,

cooking demonstrations, business breakfasts, cookery

courses and training workshops.

Full of light and calm thanks to a perfect exposure, Brera

Design Apartment offers a unique atmosphere made of

silence and energy. The windows of each room overlook

the most important and iconic Brera courtyard, that in via

Solferino no. 11, which is also the one of Dimore Gallery and

Boffi, among others.

Antique finishes outlining classical Milanese interiors with

a stone fireplace and beech wood herringbone parquet

contrasting with the cement grey of the walls.

The entrance opens on a resin floor and blue-green walls

framing B2, the kitchen-lab from Bulthaup, leading character

of the apartment together with the lighting project signed by

Davide Groppi.


SURFACE AREA:100 sqm

ROOMS: 4

BALCONY:Yes

FLOOR: Third (with lift)

CEILINGS HEIGHT: 3.2 mt. (kitchen) 3.3 mt.(other rooms)

DOORWAY SIZE:78x208 cm

POWER:6 Kw

ENTRANCE

KITCHEN

ROOM A ROOM B ROOM C

BALCONY

AISLE BATHTOOM

WARDROBE

WARDROBE

CLOSET CLOSET CLOSET

FRENCHWINDOW

WINDOW WINDOWWINDOWWINDOW

WINDOW

WINDOW

SHOWROOM BRERAVIA PALERMO 1 MILANO

100 MQ / SCALA 1.10

STUDIOLABO SRLVIA PALERMO 1INFO: [email protected]. 0236638150 | 339 47091603

Layout of the apartment

2

1

3

A A

A


Details

1 2

3


The events in the apartment


Sponsor & PartnerThe furniture has been made with the support of Bulthaup and Davide Groppi, sponsors of Brera Design Apartment, who chose to

invest on this project recognising its high potential in terms of communication, pr and training. The partner companies fill the spaces

with high-quality products and services available for the customers using the apartment. Brera Design Apartment is ready to receive new

collaborations to enhance every solution and project.

Project partner

ABS Group

Alfonso Muzzi catering

G. Cova & C.

Slow Wood

Valverde Water

SponsorBulthaup

Davide Groppi

Vitra


bulthaup b2

The kitchen is signed by bulthaup. Inspired by the golden rule of every good artisan, “order, visibility and accessibility”, the modular system

represents a “kitchen-laboratory” in its original meaning. The layout of this kitchen is new and unusual, starting from the heart of every living space:

the cooker and the basin, up to the workstation, the storage room and the electric appliance compartment.


Lighting. The lamps and lighting projects, curated by Davide Groppi, were designed

with a purpose of simplicity, lightness, emotion and creation. Light for Davide Groppi is

a wonderful chance to seduce and move.


Vitra is a Swiss family-owned company. It not only makes furniture and

creates retail environments, but also has its own Campus with buildings

by leading international architects.


Work with Brera Design Apartment

Become a partner Benefits

Brera Design Apartment is open to new

collaborations with any companies

interested in developing a project and

providing products and solutions.

The partner companies are free to use

the apartments for events and shootings,

meetings with the press or business

breakfasts or dinners. Furthermore,

they can use the Brera Design District

communication tools promoted on all the

relevant channels and on the activities

dedicated to the Fuorisalone.


1540

455

352 414

134

121

640

290

724

233

444

510

268

510 39

7

368

130

190

270

135 135 135 135 135

135

207198 130 147 147

107

130

130

102

41

101

101

SHOWROOM BRERAVIA PALERMO 1 MILANO

100 MQ / SCALA 1.10

STUDIOLABO SRLVIA PALERMO 1INFO: [email protected]. 0236638150 | 339 47091603Spaces layout


Video shooting

Press day sales campaign

Business lunch private dinners

Cookery courses products launch

Workshops and courses

Business presentations

INCLUDED SERVICES

Lighting

Furniture /

Equipment

Cupboard units

Fully-equipped

kitchen

Wi-Fi

En suite bathroom

TV screen

Concierge services

ON-DEMAND SERVICES

Catering

Bartender

Chef

Furnishings search

Cleaning service


The apartment is on the third floor of the internal stairs of

a historic building in via Palermo no. 1. The space is also

accessible from via Palermo no. 5 to cars and vans for

goods loading and unloading, with direct access to the space

through a staircase and a small lift.

Via Palermo no. 1 Brera Design District


Studiolabo

La Pelota

Piuarch

RawSociety Limonta

Del Tongo

Ordine degli architetti

ErastudioBoffi

Dimore studio Fantini

Missoni

Loloey srlSalvatori

Paola-C Ceramiche Flaminia

Viabizzuno

Kerakoll

HH

ingressovia Palermo 1

ingressovia Palermo 5

via Palermo

via Statuto

via Eugenio Balzan

via Solferino

via

Solfe

rino

largo Treves

Via Palermo 1Brera Design District


Contatti

Paolo Casati+39 339 4791603+39 02 36 63 81 [email protected]

Indirizzo

Studiolabo Brera Design ApartmentVia Palermo 120121 - Milano

Orto Cinetico Piuarch - via Palermo 1

Design District Brera Design Apartment is a project by ... · Training as a marketing lever Brera...

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