Design Deliverables Presentation - WordPress.com · Design Deliverables Presentation. DSSC. THE...
Transcript of Design Deliverables Presentation - WordPress.com · Design Deliverables Presentation. DSSC. THE...
Prepared For: Unity BloomsPrepared By: Carly Beth HoltzmanStudent #: 211566114
FA/YSDN 400 3.0, Design WorkshopInstructor: Maria GabrielleMarch 27, 2015
Design Deliverables Presentation
DSSC
THE RESEARCH 1
THE RESEARCH
Down syndrome is a genetic chromosomal disorder af-fecting hundreds of babies born each year. It causes the affected individual to develop one extra chromosome. This affects an individual’s mental and physical capabili-ties.
Often diagnosed prior to birth, many parents chose not to carry the burden of raising a child with Down syn-drome. Other parents continue with the pregnancy, but regret their decision after the baby has been born.
The basis of this project began with the study of the euthanization of individuals with Down syndrome prior to and shortly after birth due to the high rate of Down syndrome abortions, murder and abandonment in North America. The hope was to understand potential causes and prevention methods.
Research consisted of articles, studies, websites and books. A design audit was conducted as a source of pri-mary research to examine the resources available to prospective parents. Areas of study examined include bioethics, law and parenting.
It was discovered that there is a discrepancy between what the medical profession sees as an acceptable qual-ity of life and what the law deems an acceptable quality of life. There is also a lack of knowledge about life with Down syndrome that is available to parents and medical professionals.
THE PROBLEM
There is a lot of stigma surrounding DS as a result of missleading, incorrect and false information. Families living with DS receive conflicting information and begin to limit what an individual with DS is permitted and/or capable of achieveing.
The issue is that contrary to popular belief, many DS individuals are capable of leading normal, happy and independent lives. By imposing these limitations in order to shield the indiviuals, society limits access to resources that can help them to successfully be inde-pendent. This also further promotes negative represen-tations of individuals with DS and limits the ability family members have to understand the disorder.
We need to limit stereotypes and increase support re-sources through education. The proposed solution is to create and promote an organization to educate and sup-port those with Down syndrome.
THE AUDIENCE
Originally, the target was individuals with DS and their families, especially typical siblings without support.
Upon further reflection, the audience was simplified to individuals with DS.
While some individuals with DS are not very affected by mental disabilities, others are greatly affected. A child may be physically twelve years of age, but may only have the mental capacity of a child half his or her age. The same can be said for adults with DS. Many adults have limited functionality and live with family members or in respite care, other adults are self-sufficient, living on their own with successful careers.
Many individuals with DS have vision or hearling loss as well as dexterity and cardiac conditions. The effect of media on these conditions is important to consider.
THE OBJECTIVES
Client Objectives
Advocate for the rights and independence of individuals with Down syndrome
Provide support, companionship and resources to individuals with DS and their families
Build a community
Educate and inform
Dispel myths and eliminate stereotypes, stigmas and negative representations of Down syndrome
Design Objectives
Create an inclusive corporate identity is professional, but still warm and positive and inclusive
Create a website that will allow individuals with Down syndrome to use it independently
Organized and easy to navigate
CORE PROPOSITION
“Unity Blooms serves as a family friend-ly resource, which encourages families to bond while supporting one another and exchanging information about Down syndrome in an effort to help DS individ-uals lead independent lives.”
There are many myths about Down syndrome, which
can affect the way people with the disorder are seen by
society. Unity Blooms strives to provide positive infor-
mation directly from families or DS individuals to other
families in an effort to dispell on going myths and pro-
mote DS research.
The core need for Unity Blooms is for families to have a
place to connect where having DS does not affect the
way outsiders see them or the types of activities they
choose the part take in. It is a place where families can
enjoy themselves in spite of DS and not because of DS.
THE DELIVERABLES
Logo
Website
Corporate Identity
Newsletter
THE SCHEDULE
Logo
Website
Corporate Identity
Newsletter
SCHEDULE
WORK
Phase 1
Phase 2
Phase 3
Phase 4
1 2 3 4 5 6 7 8 9 181716151413121110
PHAS E 1 Date Task Deliverable (s) N ove mbe r 2 1 - 2 7 , 2 0 1 4 Initial proposal of concept
First critique
Con�rmed concept List of deliverables to be created
N ove mbe r 2 8 , 2 0 1 4 - D e c e mbe r 4 , 2 0 1 4
Re�ne proposal Re�ne concept based on critique Con�rm corporate identity Begin corporate identity designs
Logo Re�ned concept Re�ned proposal Rough business card Rough letterhead & envelope
D e c e mbe r 5 - 1 1 , 2 0 1 4 Final meeting & critique before holidays Con�rm corporate identity designs Print �nal corporate identity designs
Final business card for printing Final letterhead and envelope for printing
!
DateDecember 5
December 12
December 19
December 26, 2014 2015January 2
January 9
January 16
January 23
January 30, 2015 2015February 6
February 13
February 20
February 27, 2015
March 6
March 13
March 20
!!!!!!!!!!
PHAS E 2 Date Task Deliverable (s) December 5 - 11, 2014 Begin sketching
Begin wireframes Website layout sketches
December 12 - 18, 2014 Continue working on wireframes Progress on wireframes Project update
December 19 - 25, 2014 Re�ne wireframes Begin working on visual design (colours,
Re�ned wireframes Ideas for visual design Sketches
December 26, 2014 - January 1, 2015
Continue re�ning visual design
January 2 - 8, 2015 Continue re�ning visual design Research code snippets
January 9 -15, 2015 First critique after break Present wireframes Present visual design Re�ne visual design based on critique
Wireframes Visual design
January 16 - 22, 2015 Continue re�ning wireframes Continue re�ning visual design Begin coding
January 23 -29, 2015 Continue building prototype Tes t code Progress update
January 30, 2015 - February 5, 2015
Continue building prototype Fix errors from previous week
Test code Progress update
February 6 -12, 2015 Continue building prototype Fix errors from previous week Begin re�ning & �nalizing prototype
Test code Progress update
February 13 -19, 2015 Continue re�ning website Begin user testing Fix errors
Test code Progress update
February 20 -26, 2015 Continue re�ning website Continue user testing Fix errors
Test code Progress update
February 27, 2015 - March 5, 2015
Continue re�ning website Continue user testing Fix errors
Test code Progress update
March 6 -12, 2015 Continue re�ning website Continue user testing Fix errors
Test code Progress update
March 13 - 19, 2015 Finalize website for subm ission Test code Progress update
March 20 -26, 2015 Finalize website for submission Final website
!!!!!!!!!!
PHAS E 2 Task Deliverable (s)
December 5 - 11, 2014 Begin sketching Begin wireframes
Website layout sketches
December 12 - 18, 2014 Continue working on wireframes Progress on wireframes Project update
December 19 - 25, 2014 Re�ne wireframes Begin working on visual design (colours,
Re�ned wireframes Ideas for visual design Sketches
December 26, 2014 - January 1, Continue re�ning visual design
January 2 - 8, 2015 Continue re�ning visual design Research code snippets
January 9 -15, 2015 First critique after break Present wireframes Present visual design Re�ne visual design based on critique
Wireframes Visual design
January 16 - 22, 2015 Continue re�ning wireframes Continue re�ning visual design Begin coding
January 23 -29, 2015 Continue building prototype Tes t code Progress update
January 30, 2015 - February 5, Continue building prototype Fix errors from previous week
Test code Progress update
February 6 -12, 2015 Continue building prototype Fix errors from previous week Begin re�ning & �nalizing prototype
Test code Progress update
February 13 -19, 2015 Continue re�ning website Begin user testing Fix errors
Test code Progress update
February 20 -26, 2015 Continue re�ning website Continue user testing Fix errors
Test code Progress update
February 27, 2015 - March 5, Continue re�ning website Continue user testing Fix errors
Test code Progress update
March 6 -12, 2015 Continue re�ning website Continue user testing Fix errors
Test code Progress update
March 13 - 19, 2015 Finalize website for subm ission Test code Progress update
March 20 -26, 2015 Finalize website for submission Final website
PHASE 3 Date Task Deliverable (s) February 13 -19, 2015 Sketch poster/�yer
Sketch pamphlet Sketch
February 20 -26, 2015 Critique sketches Begin mock ups Research
Rough mock ups Information for pamphlet Information for �yer
February 27, 2015 - March 5, 2015
Critique Continue re�ning mock ups
Progress update
March 6 -12, 2015 Critique Continue re�ning mock ups
Progress update
March 13 - 19, 2015 Finalize mock ups Print mock ups
Final designs for printing
March 20 -26, 2015 Submit pamphlet and �yer Final print media
!!
PHASE 4 Date Task Deliverable (s) March 6 -12, 2015 Sketch/rough mock up Rough sketch/mock up March 13 - 19, 2015 Finalize mock ups
Print mock ups Final designs for printing
March 20 -26, 2015 Submit newsletter Final print media
!
THE LOGOSam
ple Illustration style
Colour Palette( Includes w
hite)
Heading
Subheading
DSSC
DSSC
Body
DSSC
bullets
Moodboard
Sample Illustration style
Heading
Subheading
DSSCDSSC
Body
DSSC
Colour Palette( Includes w
hite)
Colour Palette( Includes w
hite)
Heading
Subheading
DSSC
DSSC
Body
DSSC
PHASE 2 Date Task Deliverable (s) December 5 - 11, 2014 Begin sketching
Begin wireframes Website layout sketches
December 12 - 18, 2014 Continue working on wireframes Progress on wireframes Project update
December 19- 25, 2014 Refine wireframes Begin working on visual design (colours, icons,…)
Refined wireframes Ideas for visual design Sketches
December 26, 2014 - January 1, 2015
Continue refining visual design
January 2 - 8, 2015 Continue refining visual design Research code snippets
January 9-15, 2015 First critique after break Present wireframes Present visual design Refine visual design based on critique
Wireframes Visual design
January 16 - 22, 2015 Continue refining wireframes Continue refining visual design Begin coding
January 23-29, 2015 Continue building prototype Test code Progress update
January 30, 2015 - February 5, 2015
Continue building prototype Fix errors from previous week
Test code Progress update
February 6-12, 2015 Continue building prototype Fix errors from previous week Begin refining & finalizing prototype
Test code Progress update
February 13-19, 2015 Continue refining website Begin user testing Fix errors
Test code Progress update
February 20-26, 2015 Continue refining website Continue user testing Fix errors
Test code Progress update
February 27, 2015 - March 5, 2015
Continue refining website Continue user testing Fix errors
Test code Progress update
March 6 -12, 2015 Continue refining website Continue user testing Fix errors
Test code Progress update
March 13 - 19, 2015 Finalize website for submission Test code Progress update
March 20-26, 2015 Finalize website for submission Final website
Moodboard
PRELIMINARY CORPORATE IDENTITY & BRANDING GUIDE
19
Preliminary Logos
LOGOTYPESThe logotypes are designed to represent the childlike nature of Down syndrome. The chosen fonts mimic
the style of a child’s handwritting or scribbling, while the blue hue isa varition on the blue that is one of two
main international colours chosen to represent the disorder.
DBUTTERFLYThe butterfly is one of the main symbols for Down syndrome. It is often presented with the Down syndrome
ribbon forming the basis of the insect’s body and is coloured in blue and yellow or navy and gold. Butterflies
serve as important symbols in the Down syndrome community. Trisomy, the malformation of cell division
,which causes Down syndrome creates a butterfly shaped twenty-first chromosome. Butterflies also
represent evolution, freedom and hope.
CLOUDThe cloud represents dreams. The logotype is designed to allude to the moon and stars. The entire image
alludes to bed, sleep and sweet dreams. Invididuals with Down syndrome and their parents often have
dreams that seem unacheivable due to the effects of the disorder. However, in sleep and in dreams, nothing
is impossible. There are no, physical or social boundaries to pose limitations. This logo is designed to
remind users that nothing is impossible.
DOVEOne of the organization’s objectives, is to serve as a spiritual resource to provide hope and positive
information to families. Down syndrome affects all races, religions and ethnicities. As such, religious
symbols such as crosses or angels have been omitted in an effort to avoid excluding certain groups of
individuals. Instead, a dove has been used to represent hope and spirituality. The prophet Noah used a
dove to bring hope to the human race. In other cultures, doves are symbols of life and peace. The balloon
in the dove’s beak represents freedom. Balloons are light and airy. They float and drift in all directions and
can only be contained if tied down. Together, the dove and the balloon represent the hope for Down
PHASE 2 Date Task Deliverable (s) December 5 - 11, 2014 Begin sketching
Begin wireframes Website layout sketches
December 12 - 18, 2014 Continue working on wireframes Progress on wireframes Project update
December 19- 25, 2014 Refine wireframes Begin working on visual design (colours, icons,…)
Refined wireframes Ideas for visual design Sketches
December 26, 2014 - January 1, 2015
Continue refining visual design
January 2 - 8, 2015 Continue refining visual design Research code snippets
January 9-15, 2015 First critique after break Present wireframes Present visual design Refine visual design based on critique
Wireframes Visual design
January 16 - 22, 2015 Continue refining wireframes Continue refining visual design Begin coding
January 23-29, 2015 Continue building prototype Test code Progress update
January 30, 2015 - February 5, 2015
Continue building prototype Fix errors from previous week
Test code Progress update
February 6-12, 2015 Continue building prototype Fix errors from previous week Begin refining & finalizing prototype
Test code Progress update
February 13-19, 2015 Continue refining website Begin user testing Fix errors
Test code Progress update
February 20-26, 2015 Continue refining website Continue user testing Fix errors
Test code Progress update
February 27, 2015 - March 5, 2015
Continue refining website Continue user testing Fix errors
Test code Progress update
March 6 -12, 2015 Continue refining website Continue user testing Fix errors
Test code Progress update
March 13 - 19, 2015 Finalize website for submission Test code Progress update
March 20-26, 2015 Finalize website for submission Final website
PHASE 3 Date Task Deliverable (s) February 13-19, 2015 Sketch poster/flyer
Sketch pamphlet Sketch
February 20-26, 2015 Critique sketches Begin mock ups Research
Rough mock ups Information for pamphlet Information for flyer
February 27, 2015 - March 5, 2015
Critique Continue refining mock ups
Progress update
March 6 -12, 2015 Critique Continue refining mock ups
Progress update
March 13 - 19, 2015 Finalize mock ups Print mock ups
Final designs for printing
March 20-26, 2015 Submit pamphlet and flyer Final print media
PHASE 4 Date Task Deliverable (s) March 6 -12, 2015 Sketch/rough mock up Rough sketch/mock up March 13 - 19, 2015 Finalize mock ups
Print mock ups Final designs for printing
March 20-26, 2015 Submit newsletter Final print media
DESIGN PROPOSAL
20
OUTSIDE/INFORMATION (ASL)This symbol is the American Sign Language hand sign for “outside.” If the Y position of the hands is
reversed the sign then becomes the ASL hand sign for “information.” ASL is a form of sharing iinformation
and increasing communication. Individuals with Down syndrome are taught Signed Language early on to
help their development and jump start their speech. The sign respresents the desire to exceed stereotypes,
preconcieved notions and boundaries. It also alludes to the exchange of information through a community.
BALLOON HANDS & VARIATIONSAs aforementioned, balloons are uplifting objects which allude to an individual’s rights to freedom or
independence. This toy references childhood, innocence and hope. The hands holding the balloon
represent the the sharing of information as well as the sharing of the responsibilities, truths and burdens
associated with Down syndrome.
PHASE 3 Date Task Deliverable (s) February 13-19, 2015 Sketch poster/flyer
Sketch pamphlet Sketch
February 20-26, 2015 Critique sketches Begin mock ups Research
Rough mock ups Information for pamphlet Information for flyer
February 27, 2015 - March 5, 2015
Critique Continue refining mock ups
Progress update
March 6 -12, 2015 Critique Continue refining mock ups
Progress update
March 13 - 19, 2015 Finalize mock ups Print mock ups
Final designs for printing
March 20-26, 2015 Submit pamphlet and flyer Final print media
PHASE 4 Date Task Deliverable (s) March 6 -12, 2015 Sketch/rough mock up Rough sketch/mock up March 13 - 19, 2015 Finalize mock ups
Print mock ups Final designs for printing
March 20-26, 2015 Submit newsletter Final print media
Logo Designs
PRELIMINARY CORPORATE IDENTITY & BRANDING GUIDE
21
Logo Designs
REFLECTION/CRITIQUE
Logo does not fit audience
Focus on spiritual, friendly, warm, encouraging
Color choice
Concept needs more heart
Do not think of the obvious
The new logo was inspired by the symbolism of flowers.It examines the idea of spiritual healing, support andgrowth.
Re�ning the logo concept and concept sketchesRe�ning the logo concept and concept sketches
!!!
Re�ning the logo concept and concept sketches
!!!
Re�ning the logo concept
Logo variations
Logo variations
REFLECTION/CRITIQUE
Work on colours
Experiment with hands and mak band thicker
Experiment with type
Logo variations
Logo variations and type experimentation
Logo variations and type experimentation
Unity Blooms
Re�ning the logo
UnityBlooms
UnityBlooms
UnityBlooms
UnityBlooms
UnityBlooms
Re�ning the logo
THE WEBSITE
Original Sitemap
Wireframes Version 1
REFLECTION/CRITIQUE
Site map is too complex
Illustration styling
Think about it more
Home/Map
Education & Training
Schools
Job Skills
Life Classes
Home Hunting
Career Search
Find A Buddy Events
Upcoming
Calendar
Support
Edited Sitemap
Wireframes Version 2 - Map
Wireframes Version 2 - Section Landing Page
Wireframes Version 2 - Section /Body Copy Page
Wireframes Version 2 - Section /Text Page
REFLECTION/CRITIQUE
Site map is too complex
Illustration styling needs outsourcing and refining
Layout does not work
Edited Sitemap Version 2
Concept/Art Direction Sketches for Illustrator
Concept/Art Direction Sketches for Illustrator
Concept/Art Direction Sketches for Illustrator
Wireframes Version 3
First live version with Map
REFLECTION/CRITIQUE
Edited Sitemap Version 3
Re�ning and rede�ning the concept
Second live version/concept
Re�ning the concept and illustrations
Third live version
Fourth live version
Re�ning the website-Main Page
Re�ning the website-Events Page
REFLECTION/CRITIQUEThink about using a dialog box or modal
Calendar is too big, is it needed?
Illustration works
Re�ning the website-Main Page
Re�ning the website-Main Page
THE BUSINESS CARD
Layout and printing tests
Layout and printing tests
Re�ned BC- 2 1 sided cards
THE LETTERHEAD
THE NEWSLETTER
APRIL 2015 VOLUME 1 ISSUE 1
The Bloomer
After several years of working with individuals with Down syndrome as a teacher’s assistant for the York Region School Board this dream has become a reality.
While working as a teacher’s assistant, I noticed that the education for students with disabiliies was lacking. The stu-dents had no set curriculm or schedule. All the students with special needs were lumped into one class no matter the type or severity of the disability. While the kids were learning minimal life skills, they were picking up on negative social behaviours from students with other special needs. They lacked social skills and independence.
Unity Blooms was founded as a family-friendly resource, which encourages families to bond while supporting one another and exchanging information about DS in an to help DS individuals lead independent lives.
Founder’s Message
Upcoming Events
April 1April Fool’s Party - Fun pranks in the sun. Bring your own prank
April 25Spring meet and greet - Bring a picninc basket and chairs
April 27Folk Dancing - Pick a partner and learn some dances from Europe
April 30Garden planting and Butterfly relase - An annual tradition for all
The Mother of All Dances
OUR TEAM 3
“Move’n’Mingle”had existed at the Bathurst Jewish Community Centre [BJCC] for many years but had been inactive for awhile. Fellow folk dancer Trudy Wolfish had initiated the revival request, as her daughter Debbie had been a “Move’n’Mingle”participant. I reflected on my experience as a parent of Rita, a regular at OFDA and Israeli dance events who hap-pens to have Down syndrome, as well as my experience at leading adapted folk dancing for the fragile elderly, and agreed to take on this new project.
Our group began as a joint venture between two community organizations: BJCC and Yachad. Initially the support staff consisted of volunteers and there were ten to twelve participants. In its second year, Reena, anoth-er community organization, became a co-sponsor, supplying two support staff to our program. This year, we have added regular volunteers from the Ulpana High School. Each year, the number of participants has grown, to the point that we have had to cap registration at the current level of twenty-one participants. Some of the participants attend with their own support workers, which results in a large
and lively dance group, whose enthusiasm for folk dancing rivals any other folk dance group that I have ever attended. Each evening con-sists of one hour of dancing, followed by a pizza dinner and then an art activity or a game. The range of dance levels in the group is very large. We have dancers who are independent, who arrive on public transit. Others are in wheelchairs and require one-toone or even two-to-oneassistance to participate. In between these two extremes, are dancers of many different ability
levels. The challenge for me, as the dance leader, is to adapt folk dances in a way that will work for everyone, one way or another. Each dancer participates at his or her own level. The goal is toprovide a meaningful and enjoyable dance experience for all.
Over the past three years, our group has developed into a cohesive unit. Participants have theirfavourite dances, which they request either by name or by gestures. These gestural requests
SUBSTANTIATION FORTHE DELIVERABLES
The website is the key element of the project. It serves not only as a source of information, but also as a social hub where patrons can go for social intercation and sup-port when needed. It serves as a safe environment where individuals can feel at ease.
The corporate identity designs validate the organiza-tions showing it is professional and trustworthy despite its more fun nature.
The newsletter ensures that the cultural community built through the website stays connected. Not every-one has access to internet, however they still may want to participate in certain activities as well as feeling linked to a social group.
CHALLENGES AND FINAL CRITIQUE
Confirming the approach (Illustration vs Photo)
Styling the approach (Illustration vs Photo)
Technical Difficulties: No computer and coding malfunctions
Determining Audience
Understanding the impossible
REGROUP, REFINE, REFOCUS, REPLAN
FINAL DELIVERABLES
Edited Sitemap Version 2
Carly HoltzmanFounder
134 North Meadow CrescentThornhill, ON L4J 3C5
Carly HoltzmanFounder
134 North Meadow CrescentThornhill, ON L4J 3C5
Carly HoltzmanFounder
Helen WinklerCo-Chair
Rita WinklerCo-Chair
Corey HimTreasurer
Maria SilverSecretary
Dr. Grey SloanResident Psychologist
134 North Meadow CrescentThornhill, ON L4J 3C5