Design + Business: Creativity as an Agent of Change
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Design + Business: Creativity as an Agent of Change #DesignplusBusiness Henken Bean, @henken Sunday, March 25, 12
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How can we as UX professionals help lead change within the organizations we are part of? By seeing ourselves as valuable experts in creativity, by finding a common language to communicate, and by including a diverse array of business partners in design practices to solve problems, we have the potential to not only create amazing experiences for our customers, but to also help evolve a changing institutional culture.I began my career within my organization on the large, waterfall side. The company decided to combine the UX division of Cable with its Internet-based division, but they did not combine the product management teams. This has forced us to become effective communicators and evangelists for collaboration. This session will use my experience as a case study in using creative practice to formulate a common language between design and business.
Transcript of Design + Business: Creativity as an Agent of Change
Design + Business: Creativity as an Agent of Change#DesignplusBusiness
Henken Bean, @henken
Sunday, March 25, 12
From the Turtle to the Hare
Photograph by: Gordon Wong @henken
Sunday, March 25, 12
The Turtle
Photograph by: Robert Francis Philibert - robertfrancis.com @henken
Sunday, March 25, 12
The Hare
Henken Bean @henken
Sunday, March 25, 12
Culture Shock!
Henken Bean @henken
Sunday, March 25, 12
Henken Bean @henken
Know thy user, know thycolleagues.
Sunday, March 25, 12
Make it Look PrettyHenken Bean @henken
Their myth about us:
Sunday, March 25, 12
Angry Dinosaurs
Photograph by: Mia Beach - http://mia-beach.com @henken
Our myth about them:
Sunday, March 25, 12
There’s hope!
Henken Bean @henken
Sunday, March 25, 12
Open the Kimono
http://dd-blogdd.blogspot.com/2011/07/kimono.html [edited] @henken
Sunday, March 25, 12
Subvert the Ego
Henken Bean @henken
Sunday, March 25, 12
Love Your Engineers
Henken Bean @henken
Sunday, March 25, 12
Key Performance Indicators
http://www.crowdbuzzing.com/wp-content/uploads/2010/05/board-flickr-pylypenko.jpg @henken
Sunday, March 25, 12
Henken Bean @henken
Make your mark, together.
Sunday, March 25, 12
Cross-channel Reviews
Henken Bean @henken
Sunday, March 25, 12
Evangelize Yourself
Henken Bean @henken
Sunday, March 25, 12
Change the Culture
Henken Bean @henken
Sunday, March 25, 12
Thank you.
Henken Bean @henken
@henken
Sunday, March 25, 12
