Dermatologicals - Nicholas Hall€¦ · Discover the world of OTC with the Nicholas Hall Group of...

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Dermatologicals Trends, Innovaons, Opportunies Analysis of new product developments and opportunies in the Derma market Analyses the derma market from a global topline level down to individual category-by-category reviews Expansive coverage takes in excing areas such as cosmeceucals, medical devices and an-ageing Offers a fresh perspecve on established derma categories via focus on the latest brand developments Key features of the report

Transcript of Dermatologicals - Nicholas Hall€¦ · Discover the world of OTC with the Nicholas Hall Group of...

Page 1: Dermatologicals - Nicholas Hall€¦ · Discover the world of OTC with the Nicholas Hall Group of Companies. Our range of services covers everything from consultancy and competitive

DermatologicalsTrends, Innovations, Opportunities

Analysis of new product developments and opportunities in the Derma market

Analyses the derma market from a global topline level down to individual category-by-category reviews

Expansive coverage takes in exciting areas such as cosmeceuticals, medical devices and anti-ageing

Offers a fresh perspective on established derma categoriesvia focus on the latest brand developments

Key features of the report•

Page 2: Dermatologicals - Nicholas Hall€¦ · Discover the world of OTC with the Nicholas Hall Group of Companies. Our range of services covers everything from consultancy and competitive

DermatologicalsTrends, Innovations, OpportunitiesAccess key insights and essential knowledge of the most important launches and emerging segments in the Dermatologicals market with the latest pivotal title from Nicholas Hall’s OTC Reports. Areas in focus throughout the report include:

Chapters dedicated to individual derma categories introduce global trends & developments, assessing the performance of individual markets and companies via analysis, charts and infographics. Case studies and brand developments cover the most exciting new product activity, drilling down to the latest innovations, switches, line extensions and new formats. Insights into emerging segments – from new ingredients to online-only ranges – are highlighted. Finally the most dynamic areas going forward are assessed, with insights into key opportunities.

CHAPTERS INCLUDEAcne remedies • Anti-ageing

Antifungals • Cold sore treatments Cosmeceuticals

Eczema & psoriasis Feminine intimate care • Lip care

Wound care (and Scar treatments) AND more

Innovations

Cosmeceuticals

Devices Apps

AdjacenciesEmerging segments

Launch activity

E-commerceCase studies

Opportunities

Forecasts

A detailed Executive Summary highlights promising trends in this low-growth market and shows which categories and markets are growing or slowing via mid-2018 sales data. A look at major derma players highlights key strengths, and includes analysis of the implications of GSK

and Pfizer’s proposed consumer health j-v. Trends and innovations from across all

profiled derma categories are summarised, with the chance to delve deeper via the

dedicated category chapters (see left). A forward-looking Outlook chapter pulls

together the key watch-out points for the future, with insights into opportunities for innovation and

most promising emerging segments.

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Cherry-picks the most important launches and emerging segments across derma categories and geographies

Analyses the derma market from a global topline level down to individual category-by-category reviews

Key features of the report

Expansive coverage takes in exciting areas such as cosmeceuticals, medical devices and anti-ageing

Explores NPD from established brands, recent launches, Rx-to-OTC switches, PLUS non-retail brands via e-commerce and direct sales channels

Offers a fresh perspective on established derma categories via focus on the latest brand developments

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Woundcare–Overview

•  Onlinesales,celebrityendorsementandsponsorshipoffilmsandTVimportant;Walch(LohmannHaas)hassignificantsuccessonline(reportedlyleadingdisinfectantonTmall’sSingles’Dayeventin2017)

•  Woundcareexpandedbylaunchesfromoverseasplayers,withseveralopJngtolaunchbrandsviacross-bordere-commercechannels;onlinesales(nottrackedintopline)gainingprominence

•  India’shugemarketforanJsepJcs&disinfectantsdominatedbyDeNol,growingwellthankstoassociaJonwithgovernment’sSwachhBharat(CleanIndia)hygiene&sanitaJoniniJaJve

Market $mn mid-18/mid-17

CAGR17/13

1 USA 974.1 +4% +4%2 China 568.0 +8% +7%3 France 253.3 -1% +1%4 Russia 251.8 +5% +18%5 Brazil 239.9 +7% +7%6 India 226.0 +15% +14%7 Germany 186.0 +2% +4%8 Italy 108.8 -1% -1%9 Japan 108.2 -1% -1%10 Mexico 90.9 +4% +7%11 UK 85.3 -1% +1%12 Spain 80.7 -1% +2%13 Poland 71.3 +1% +8%14 Australia 67.7 +3% +3%

Leadingwoundcaremarketsmid-2018(MSP,$mn)

Woundcaresalesbysegmentmid-2018(MSP,$mn)

1,805(+4.1%)

1,727(+5.4%)

773(+5.4%)

Woundcare$4,305mn(+4.9%)

Woundhealers42%

AnKsepKcs&disinfectants

40%

TopicalanKbioKcs18%

•  Emami’sBoropluswoundhealeraugmentedvialineextensionssuchasBoroplusPerfectTouch,A+Pandcelebrityendorsement

CosmeceuKcals–Ceramide-basedCeraVeentersUK,France

L’Oréal’sCeraVeextendedintoEuropein2018

•  CeraVehasclearsellingpoint–“developedwithdermatologists”–capitalisingonconsumerpreferenceforproductswithprofessionalreputaJon;lineacquiredfromBauschHealth(formerlyValeant)byL’Oréalin2017

•  RangefirstlaunchedinUSAin2006viadevelopmentofskincarerangeenrichedwithceramides1,3and6-II,alongsidefaNyacidsandotherlipids,torepairandstrengthenskin

•  ProprietarydeliveryformatMVE(MulJVesicularEmulsionTechnology)allowssustainedreleaseofmoisturisingingredientstoprovidelong-lasJngeffecJveness

•  IniJalproductlinecomprisedpersonalcareproductsCeraVeMoisturisingCream,MoisturisingLoKonandHydraKngCleanser,extendedtoswellrangetoover70skincareproducts;promoJonfocusesonkeysellingpointsof“affordable,accessible,dermatologist-recommended”skincaresoluJons

•  AlthoughmarkeJngstressesCeraVeproductsdonottreat“underlyingskincondiJons”,taglineis“advancedskincarewithoutaprescripJon”,andlineincludesproductsfor“eczemaproneskin”,specificallyfordiabeJcs,andtocontrolsymptomsofpsoriasis

•  HydrocorKsoneAnK-ItchCreamandHealingOintmentaddedtolinein2015(laNerextendedwithnappyrashpresentaJonin2017),expandingrangeoftherapeuJcofferingsandstrengtheningCeraVe’spresencewithinOTCsphere

A dedicated chapter on Cosmeceuticals attempts to define the term, provides a snapshot of cosmetics regulations in key markets, features detailed profiles of brands and marketers, tracks developments and innovations among CH players, and rounds up the main opportunities.

Derma products for Anti-ageing receive detailed coverage via profiles of key players such as L’Oréal, Beiersdorf, Neutrogena and Clinique, plus a look at body & hand skin care and anti-ageing supplements.

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Get in touch!Discover the world of OTC with the Nicholas Hall Group of Companies. Our range of services covers everything from consultancy and competitive intelligence to events and executive recruitment. Whatever your needs are in consumer healthcare, we’d like to hear from you! Contact Melissa at [email protected]

Nicholas Hall Group of Companies offers the world’s most complete consumer healthcare marketing & business solutions

Dedicated to benchmarking consumer healthcare markets and providing business solutions, we are specialists in consumer healthcare, with an international network of contacts, offering data & analysis, strategic advice and competitive intelligence on a global, regional or local basis.

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Nicholas Hall Europe Ltd, 35 Alexandra Street, Southend-on-Sea, SS1 1BW, UKE: [email protected] • W: www.NicholasHall.com • T: +44(0)1702 220 200

CELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE

Full-year sales data to end-2017 fromDB6 Global OTC Database

OTC YEARBOOK

CELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE

THE ESSENTIAL GUIDE IN TODAY’S CHALLENGING

MARKETS

Latest trends & developments in remedies for nasal, skin and eye allergy symptoms and asthma

ALLERGY RELIEFCELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE

PHARMACIES IN VIETNAM:The Importance of OTCToday and in the Future

A Pharmacist Survey in VietnamOctober 2017

Cough & Sore ThroatThis report investigates the factors driving growth in the Cough & Sore Throat category, and those holding it back, considering what needs to change if higher growth is to be achieved, with detailed case studies of successful brand strategies.

June 2018

Herbals & NaturalsThis report examines the biggest and most exciting Herbals & Naturals categories in 9 leading global markets, from probiotics and herbal cough remedies to natural laxatives, topical analgesics and supplements for heart health, immunity and memory.

September 2018

SleepThis report investigates the competitive landscape in 12 key markets, establishing trends & developments, barriers to growth and emerging niches.

October 2018

OTC YearBook 2018 This unique reference book contains comprehensive market data through December 2017 from our DB6 database. OTC YearBook brings you the essential facts, together with unique insight into the major issues facing OTC markets globally.

April 2018

Allergy ReliefAn in-depth exploration of the Allergy market, including Allergy remedies, Anti-itch derma, Eye allergy and Asthma remedies, plus a look at selected allergy-focused products from topical decongestants, probiotics and elsewhere.

March 2018

Pharmacies in VietnamA collaborative project undertaken by Nicholas Hall and DKSH detailing everything you need to know about the pharmacy landscape across Vietnam. The findings are based on secondary data sources and a primary market research study.

February 2018

COLD & FLU

Global Review of Systemic Cold & Flu Remedies, Topical Decongestants and Chest Rubs & Inhalants, plus Immunity-boosting supplements

Cold & Flu An in-depth exploration of the OTC Cold & Flu market, including Systemic cold & flu, Topical decongestants and Chest rubs & inhalants, plus VMS brands positioned for immunity.

August 2017

HEART HEALTHExploring the OTC options

Heart Health Our report on Heart Health takes an in-depth look into this category, giving insight into the latest trends. It explores self-care options including systemic cardiovasculars, fish oils & omega-3 supplements, CoQ10, garlic and other supplements.

June 2017

Healthy Ageing With the population structure shifting to a new dynamic and the proportion of those aged over 50 steadily increasing, it's essential that OTC marketers cater to the specific health needs associated with older age.

February 2017

HEALTHY AGEING

The Expanding OTC Market for 50+ Consumers

Upper GIs An exploration of the Upper Gastrointestinals market, including antacids, antiflatulents, antinauseants, digestive enzymes and liver & bile remedies, with coverage of 15 major markets.

December 2017

Rx-to-OTC SwitchShining the spotlight on the switch procedure itself, and the regulatory hoops that must be jumped through to turn an Rx product into a successful OTC brand, the report aims to equip readers with a greater understanding of the ins & outs of switch.

December 2017

Global AnalgesicsSystemic analgesics, Topical analgesics and Mouth & dental analgesics, plus supplements positioned for pain relief are analysed in this report, including coverage of 16 major markets globally, with topline sales, new developments, launches and A+P campaigns.

October 2017

ANALGESICSThe Evolving Self-Care Market for Pain Relief

Upper GIsInvestigating the Self-Care Market for Upper Gastrointestinals

Main features of the report

• An in-depth exploration of the Upper GIs market, including Antacids, Antiflatulents, Antinauseants, Digestive enzymes and Liver & bile remedies

• Landscaping 15 major markets from across the globe, with topline sales, brand performances, regulatory developments, launches and ad campaigns

• Mid-2017 sales from the newly-updated DB6, our dedicated OTC sales database

• In-depth look at the latest scientific studies

• Case studies of key brands, highlighting success factors, sales, NPD and A+P activity

• Forecast sales for all categories and countries, plus a look to what the future holds

Cough & Sore ThroatInsights & Strategies for Cough & Sore Throat Remedies

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DERMATOLOGICALS

• Explores growth factors across markets

• Case studies of key brands and in-depth marketer profiles

• Forecast sales for all categories, plus a look to what the future holds

Please contact [email protected] for more information about this report or visit our website

(nicholashall.com/report/dermatologicals) where you can view or download the full Table of Contents and sample pages

Lipcare–Enhancedcareclaims

Highnumberoflaunchesmaking“lipcondiKoning”enhancedcareclaims•  MarketerscreaJngpointofdifferencefromrivalsbylaunchingproductswithenhanced-careclaimssuchaslipcondiJoning

•  RohtolaunchedMentholatumMeltyCreamLipinJapaninAugust2017;posiJonedtosoothedryandcrackedlips,creammeltsatbodytemperatureonlips,creaJngmoisturisingfeeling

•  BlistexlaunchedBlistexCondiKoningLipSeruminUSAMay2017,posiJonedaslipserumtomoisturiseandcondiJonlips

•  ProductclaimstodeeplycondiJoninonedropandcompletelyrevitaliselips,andcontainsdose-controlpumptodispensecorrectamount

•  PfizerlaunchedChapSKckTotalHydraKon–posiJonedfor“advancedcare”–inseveralglobalmarketssince2014

•  September2017ChapSJckTotalHydraJonTwoStepCarelaunchedinSouthKorea,comprisingcondiJoninglipscrubandbalm;claimstohelpremovedry,damagedskinandsoothesorelips

•  PfizerlaunchedChapSJckTotalHydraJoninMexicoinJanuary2018,inrangeofbalmsincluding:HoneyBlossom,FreshCitrus&SoothingVanilla(anJ-ageingformulawitharganoilandvegetableextracts);SoothingOasis&CoconutHydraJon(containingomegas3,6&9tohydrate,renewandtransformlips);andVanillaCreamwithCoQ10foradvancedhydraJon

•  TVadsfeaturedtagline“Advancedcaretotransformyourlips”

AdsfornewChapS:ckTotalHydra:onemphasisedproduct’s“Advancedcaretotransformyourlips”

Acneremedies–NewopportuniKes

OxyrollsoutinnovaKveAcneSKck

•  On-The-GoAcneSKck(Rohto)launchedinUSAin2017,claimingtobefirst-of-kindproduct;topicalsJckformulatedwithbenzoylperoxide5%,claimedinadstobe“#1ingredientrecommendedbydoctorsfortreaJngacne”

•  SJckformat’sbenefitsincludemess-free,no-touchapplicaJontoaffectedareas,andportabilityforuseon-the-go;productispartofOxy’sMaximumAcKonfast-acJngrange,posiJonedtotreatacnebreakouts

EmamiexpandsIndia’smalegroomingmarketwithwaterlessfacewash

•  MalepersonalcareagrowingindustryinIndia,withEmamiGroupfieldingrangeofproductsincludingFair&HandsomeskinfirmingcreamandHEmalegroomingproducts

•  HEextendedin2017withOn-the-Gowaterlessfacewash,posiJonedtocleanseskinandenrichedwithaloeveraandminerals;waterlessformatandconvenienceofusepromotedassellingpoints,withbrandsuitableforcleansingskinofdirtcausedbyexhaustfumesordust

YestoTomatoeslaunchesworld’sfirstbubblingfacemask

•  Lycopene-basedskincarerangeYesToTomatoes(partofwiderYesTonaturaldermabrand)extendedin2018withinnovaJvebubblingfacemasks,including:AcneFighKngBubblingPaperMask(salicylicacid,tomatoextract),andAnK-PolluKonDetoxifyingCharcoalBubblingPaperMask(tomatoextract,charcoal)tocleanseskinofpollutants

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