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InnovationinCHCNewproductdevelopment&innovationinconsumerhealthcareunderthespotlight

PublishedbyNicholasHall’sReports,April2020©NicholasHall&CompanyGuernseyNicholasHall’sReports™®isaregisteredtrademarkbelongingtoNicholasHall

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InnovationShowcase–Analgesics

Brand DolostopPlus

Marketer Kern

Owner Kern

MajorCategory Analgesics

Sub-Category Systemicanalgesics

Region Europe

Country Spain

Activity Lineextension

ActivityDate September2019

Details Indicatedtoprovidesymptomaticrelieffrommildtomoderatepaininadults.ClaimedtobethefirstandonlyparacetamolandibuprofencombinationavailableinSpainfortheoccasionalsymptomatictreatmentofmild-moderatepaininadults.Blistersinouterbox.Averageprice€6.71(US$7.67)

Status OTC

PackSize 16

Format Tablets-filmcoated

Dose Adults18years+:1-2tabletsevery6hours

Ingredients Per1tablet:Paracetamol500mg,ibuprofen150mg

InnovationRanking ★★★

Notealso FollowsonfromvariousremediesinKern’srangeofanalgesicsandisthefirstOTCpainkillertocombineparacetamolandibuprofeninthesameformulationinSpain

2.Drinks,Teas&Pods

Supplementsineverwiderarrayofdrinkableformats•  LiquiddrinkformatshavebeenahotdeliveryformattrendinCHCoverrecentyears,withthenumberofinnovationsswellingasaresultofincreasednumbersofprobioticsandCBDsupplementssoldasdrinks

•  Teasarealsoaformatgainingtractionrecently,withtraditionaldigestiveremediesandsedatives&sleepaidstwocategoriesdrivingthistrend

•  Pods(tobeinsertedindrinksdispensers)havealsoriseninpopularity,poweredbyinnovatorssuchasTespo.In2019TesposignedadealwithPharmavite/OtsukamakingNatureMadethefirstthirdpartybrandtobelicensedforuseofTespo’snewestWiFidispenser,resultinginthelaunchofmultivitaminsNatureMadeMultiForHimandNatureMadeMultiForHer

•  Aswithcoffeepods,Tespoandsimilarnext-generationVMSdeliverysystemsalsorequireuserstopurchasetheirbrandedcustomiseddispensersotheconsumer’sfinancialinvestmentissignificant.Itremainstobeseenwhethersuchone-usedispenserswillbeadeterrentoractasaloyaltylock

•  Amongthemanyinnovativeliquiddrinkformatslaunchedin2019,therewereseveralUSprobioticlaunches,includingGoodCultureWellnessProbiotic–“gutshots”withorganickefir–andZbiotics,aswellasnotablecannabis/CBDlauncheslikeTribeHempCBDShots.InChina,akeylaunchwashair&beautysupplementChinelleE-JiaoOligopeptideEssenceDrink,,capitalisingonthepopularityof“shots”andmini-drinksinAsia

•  Amongteas,highlightsamongthemany2019launcheswereIBSA’sFrenchlaunchofChondroDolNaturelInfusionArticulations,forstiffjointrelief,Kestrel’sUKlaunchofitsVocalzonesorethroatrange(primarilyforsingers)andTetley’sroll-outofitsfortifiedtealinetoCanada

6.Elderberry

USimmunitycategoryseesraftofelderberrylaunches

•  Elderberryinnovationhassteadilyrisenoverrecentyears,reachinganall-timehighin2019,drivenbynewherbal&naturalimmunesupplements

•  Inlate2019,NewChapter(P&G)launchedtwonewUSimmunityproducts,NewChapterElderberryPowder(foron-the-gouse)andNewChapterElderberrySyrup,bothclaimingahighdoseofconcentratedelderberry

•  OtherleadingCHCmarketersthatlaunchedUSelderberrysupplementsin2019includeRB(AirborneElderberryGummies),GSK(Children’sDimetappImmuneSupport),Unilever(OllyActiveImmunity+ElderberryandOllyActiveSleep+Elderberry)andPfizer(nowGSK)(Emergen-CElderberryImmune+)

•  J&Jaddedsixnewproductscontainingelderberrytoitsrecently-acquiredZarbee’sNaturalsrangeinearly2019,includingcoughremediesandimmunestimulants,whilePharmaCareextendedtheveteranSambucollineinUSAwithSambucolAdvancedImmune

•  InRussia,HedogalaunchedCarmolisPastillesforsorethroatinFebruary2019,featuringacomplexnaturalformulationincludingelderberry

•  InChina,Nestlé’sGardenofLifedivisionrolledoutmykindOrganicsElderberryImmune,availableasgummiesandasyrup,whileDong-eE-JiaolaunchedChinelleE-jiaoOligopeptideEssenceDrink,containingconcentratedelderberryjuice

•  InSKorea,Ahn-GookrelauncheditsKobaxaElderberrylinein2019andKMlaunchedPororoSambucus,animmunitysuppformulatedwithelderberry

Indonesia

Acneremediesthekeydriverof2019innovation

•  DermatologicalswerebyfarthemainsourceofCHCinnovationinIndonesiain2019,followedbyVMSandCough,Cold&Allergy.GastrointestinalsandLifestyleCHCalsomadeacontribution,butAnalgesicslaggedfarbehind

•  Intermsofleadingsubcategoriesbyinnovationactivity,acneremedieswasalongwayoutinfrontin2019,aheadofcoughremediesandherbal&naturalimmunesupplements.IntimatecareandeyecarecompletetheTop5

•  AlthoughinnovationswerelimitedinIndonesiaduringthereportingperiodtherewasanotable3*product:iFree(Eglin),amedicaldevice(heatpatch)specificallydesignedtorelievemenstrualpainwithouttheuseofdrugs.3*wereawardedowingtoitsnatural“Oxyheat”process

•  Lookingatinnovationbymarketer,SohoGlobalHealthwasthemostactivecompanyin2019,launchingImboostLozengesforsorethroatandImboostEffervescentforimmunesupport,andLaxingExtraStrengthforconstipation.SohoGlobalHealthalsorelaunchedDiapetAnakantidiarrhoeal

•  OtherkeymarketersintermsofCHCinnovationin2019wereEstheticsInternationalandEminaCosmetics,bothofwhichintroducedseveralacneremedySKUs,aswellasCombipharandDKT.Inaddition,BayerintroducedRedoxonTripleActionandP&GaddedanewVicksInhalerwithakeyring

Indonesia:Top5CHCsubcategoriesbyinnovationin2019

Acneremedies

Coughremedies

H&Nimmunesupplements

Intimatecare

Eyecare