A S I T E S E L E C T I O N I N V E S T M E N T P R O F I L E : M A L A Y S I A ’ S D A T A C E N T R E S E C T O R JULY 2014 1

INVESTMENT PROFILE:

MALAYSIA’S DATA CENTRE SECTOR

t’s one thing for a location to call itself a “world class data center hub” and another to say it’s on the road to becoming

one, as is the case with Malaysia. This strategically located Southeast Asian nation is taking the steps necessary today to build an airtight case for being a logical location for data center operations tomorrow. Parts of that case — a stable, natural-disaster-free geography, strategic location and pro-business federal and state governments — were already in place by the time

Supply Meets DemandMalaysia is the next logical site for Southeast Asia data center operations,

with dedicated federal resources and inherent location advantages.

by MARK ARENDmar k .a r end@ s i t e s e le c t ion .c om

I

Photo by Soo Jones-Kelley

2 JULY 2014 A S I T E S E L E C T I O N I N V E S T M E N T P R O F I L E : M A L A Y S I A ’ S D A T A C E N T R E S E C T O R

the Malaysian government designated data centers an Entry Point Project (EPP3) under the Business Services National Key Economic Area — one of 12 NKEAs in Malaysia’s Economic Transformation Programme for achieving high-income status by 2020.

EPP status brings dedicated federal resources to bear on Malaysia’s drive

to become a world class data center hub, especially with respect to supply and demand of data center space and elevating the visibility of Malaysia’s data center sector. It helped Malaysian data centers achieve 13 International Data Centre Organisational Certifications in the past two years, including LEED and ISO 27001 (information security management) certifications. And it affords home-grown data center providers resources with which to accelerate construction of data centers and DC Parks, such as Sedenak Industrial Park in the Iskandar Development in Johor Bahru and in Cyberjaya — the science park component of Malaysia’s Multimedia Super Corridor (MSC) near Kuala Lumpur.

“The foundations are in place already with infrastructure capacity potential, government data center support, geographic stability, strong data protection laws and physical location,” says Derek Webster, a UK-based consultant specializing in data center strategy and development. “Not many locations sit between markets of 1,210 million people to the west in India, 1,347 million to the east in China and more than 600 million in Southeast Asia. Being ready to access these markets in the digital age is an imperative.”

Webster says Malaysia has the capacity and skills to deliver the infrastructure necessary to keep up with the region’s growing demand for digital services, and that the DC sector

in Malaysia is understood to be key to the region’s growth potential.

“Malaysia has identified provisions for land, energy, Internet and compelling business incentives, including MSC Malaysia Status [Multimedia Super Corridor Status is awarded by the government through the Multimedia Development Corp. (MDeC) to companies executing their ICT strategies in the MSC], all of which deserve further inspection,” he relates. “And the standard of existing colocation facilities is high.” (See the sidebar on page 3 for more on MSC Malaysia Status.)

Government support is one inherent advantage to a Malaysia data center operation, says Webster, referring to the relevant agencies as “aware and aligned to this sector, providing great ease of doing business with FDI opportunities, speed to market, available land assets, power and fiber.” Hydro power for green energy provision is available, as is secure generation capacity from multiple sources, he adds.

A Malaysian data centre play is not just about supporting Malaysian operations, Webster reiterates.

“As a hub location, Malaysia is well positioned for market reach to potential growth opportunities in Vietnam, Thailand and Myanmar to the north and to other large growth nations, such as Indonesia and the Philippines,” he illustrates. “Also remember that Malaysia is already an international location for major

Global Recognition

1st Getting Credit Doing Business Report 2012, The World Bank

3rd Most Attractive Location – For Business Process Outsourcing Global Services Location Index 2011, A.T.Kearny

4th Highest Quality of Living in Asia Quality of Living Worldwide City Ranking 2011, Mercer Survey

5th Ease of Doing Business in Asia Doing Business Report 2012, World Bank

5th Most Competitive Country in Asia Global Competitive Index 2011, World Economic Forum

12th Competitiveness, up from 15th in 2013 IMD World Competitiveness Yearbook 2014

15th FDI Attractiveness, up from 25th in 2013 2014 A.T. Kearney Foreign Direct Investment Confidence Index

“As a hub location, Malaysia is well positioned for market reach to potential growth opportunities in Vietnam, Thailand and Myanmar to the north and to other large growth nations, such as Indonesia and the Philippines. Also remember that Malaysia is already an international location for major enterprises.”— Derek Webster is a UK-based consultant specializing in data center strategy and development. Contact Derek via email at d.webster@andget.co.uk

A S I T E S E L E C T I O N I N V E S T M E N T P R O F I L E : M A L A Y S I A ’ S D A T A C E N T R E S E C T O R JULY 2014 3

enterprises.” And it’s a safe bet in the context of macro-economic dynamics: “The impact of the current global crisis on the Malaysian financial sector has remained well contained, and its sovereign wealth fund seems solid,” notes Webster.

How Malaysia’s DCSector Ranks Globally

The third annual release of the Data Centre Risk Index — developed by Cushman & Wakefield, hurleypalmerflatt and Source8 — reveals some areas with room for improvement, although overall it shows Malaysia rising in the Index to 16th place out of 30 countries represented in 2013 from 19th place in 2012. The Index scores the 30 countries according to their performance in 13 categories: energy cost per kWh, international internal bandwidth, ease of doing business, corporation tax, labor cost, political stability, percent of energy from alternative sources, natural disasters, education attainment, energy security, GDP per capita, inflation and water availability per capita. It credits Malaysia’s “comparatively low increase in the cost of power and a rise in the ease of doing business category” as the main drivers of Malaysia’s rise in the ranking.

But it ranks 28th in international bandwidth, and 26th in both political stability and education.

Malaysia’s strongest suits in the 2013 analysis are energy security (3rd place), energy cost and inflation (7th place each).

The Data Centre Risk Index commentary echoes some of Derek Webster’s sentiments, particularly with respect to regional demand for DC resources: “Southern Asian markets such as Indonesia, Malaysia, Singapore and Thailand have witnessed a steady and significant demand for data centre space, driven by their economic growth and BPO businesses, with

the total data centre capacity in the four countries reportedly expected to increase by over 50 percent in the next five year.

International bandwidth — Malaysia’s apparent Achilles heel — should rise in the next ranking thanks to new connectivity coming online in 2014. “The Asia Pacific Gateway (APG) cable is on target for completion in Q3 2014, when 10,000 km of international fibre optic cable system will link Malaysia to Korea and Japan and seven branches to other Asian countries, including Hong Kong, Singapore, Taiwan and Korea,” the Index explains. “The spread and capacity of APG will make it one of the most strategically important cables in the region and will reshape the connectivity of the region as well as improving cable resilience.”

Connectivity aside, the 2013 Data Centre Risk Index is bullish on Malaysia: “Alongside other Asian countries, Malaysia is very attractive to the data centre market as an established BPO destination.”

It will be more attractive still, says Webster, when Malaysia has taken the next steps necessary to becoming the “Next Best Place” globally for new data centre facilities. These include being more aggressive about making known Malaysia’s case for this investment, including the many government resources available, addressing “last mile” or end-user telecom connectivity issues and installing fiber capacity independent of Singapore.

Such steps will only accelerate growth in Malaysia’s data centre sector, which in 2012 saw growth of 15.9 percent and total revenue of US$112.5 million. With the growing demand for data centre space from both domestic and international customers, Frost & Sullivan forecasts the Malaysian data centre services market to be worth $355.9 million at the end of 2019.

“Frost & Sullivan sees many

MSC Status Guarantees 10 Key Benefits

According to MDeC, MSC Malaysia Status entitles qualified entities to a set of incentives,

rights and privileges from the federal government — the MSC Malaysia Bill of Guarantees (BoGs). These “reflect the Government’s intention to provide an environment in MSC Malaysia that is conducive to the development of MSC Malaysia Status entities.”

The BoGs are:

1. To provide a world-class physical and information infrastructure.

2. To allow unrestricted employment of local and foreign knowledge workers.

3. To ensure freedom of ownership by exempting companies with MSC Malaysia Status from local ownership requirements.

4. To give the freedom to source capital globally for MSC Malaysia infrastructure, and the right to borrow funds globally.

5. To provide competitive financial incentives, including Pioneer Status (100 percent tax exemption) for up to ten years or an Investment Tax Allowance for up to five years and no duties on the importation of multimedia equipment.

6. To become a regional leader in Intellectual Property Protection and Cyberlaws.

7. To ensure no censorship of the Internet.

8. To provide globally competitive telecommunications tariffs.

9. To tender key MSC Malaysia infrastructure contracts to leading companies willing to use MSC Malaysia as their regional hub.

10. To provide a high-powered implementation agency to act as an effective one-stop super shop.

4 JULY 2014 A S I T E S E L E C T I O N I N V E S T M E N T P R O F I L E : M A L A Y S I A ’ S D A T A C E N T R E S E C T O R

encouraging trends in the Malaysian data centre services market,” noted Mayank Kapoor, Industry Analyst for ICT, Frost & Sullivan Asia Pacific, in November 2013. At that time, the global consultancy recognized two DC service providers — CSF and VADS — as best in class based on market share, services strategy, business

strategy and people skills strategy, which are components of Frost & Sullivan’s Frost Industry Quotient (IQ) matrix.

“Data centre service providers are diversifying their service offerings instead of focusing solely on co-location services,” Kapoor observed. “In line with market demand, these service providers also offer managed hosting and managed services. Green data centre features are often added to attract clients and overcome competition.” Other service providers performing well according to the Frost IQ matrix are NTT MSC, AIMS and SKALI.

Meanwhile, Malaysia’s Multimedia Development Corp. (MDeC) is working to ensure that the sector stays on track and contributes its share to the country’s economic transformation.

“As the advisor and champion of the EPP3 initiative, MDeC’s role is to facilitate growth of the industry,” stated Ms. Ng Wan Peng, Chief Operating Officer of MDeC, in October 2013 at the launch of the Malaysian Data Centre Alliance (www.mcda.org). “We are working with the industry to elevate Malaysia’s standing in the robust global data centre sector. Such initiatives include understanding the needs of the industry through regular forums, creating the awareness of

the importance of DC in a business entity, catalyzing the industry through incentives and programmes for data centre professionals, provision of comprehensive facilities, services and expertise that create a conducive business environment for the sector.

“With the establishment of the Malaysian Data Centre Alliance, this effort will be more streamlined and will attract more Domestic Direct Investments (DDI) and Foreign Direct Investments (FDI) which will subsequently contribute to the country’s economic growth.”

Key initiatives identified for implementation to support the objectives of EPP3 include: • Benchmarking data centres

to identify gaps and improve performance;

• Enhancing the credibility of data centres via certifications from globally recognized Bodies;

• Increasing the availability of the data centre talent pool through professional certification programmes and adoption of university courses;

• Designating data centre parks with world-class telecommunications network, power and other infrastructures; and

• Engaging stakeholders to continu-ously develop and provide a more supportive ecosystem for the data centre industry. t

This investment profile was prepared under the auspices of the Multimedia Development Corporation (MDeC). For more information on Malaysia’s data center sector, visit www.mdec.my, www.mscmalaysia.my and www.digitalmalaysia.my.

Malaysia’s Data Center Ecosystem at a GlanceH Two dozen companies offer data center related

services.

H 150,000 square feet of new data center space has become available in the past year.

H Sector revenues rose about 40 percent from 450 million ringgit in 2012 to 630 million ringgit in 2013 to ($139 million to $195 million).

H Foreign direct investment in data center services increased 100 percent from 2012 to 2013.

H Banking and finance companies are the biggest domestic investors in DC services.

H Energy costs are average relative to competitive markets globally.

H Data centers will help enable Malaysia’s “Digital Economy,” where 17 percent of GDP is linked to e-commerce and other data-intensive activities.

H Data centers in Malaysia, particularly in Greater Kuala Lumpur and the Iskandar Development Region of Johor Bahru, will complement — not compete with — network centers in Singapore and other markets with global connectivity.