Tamsen Webster
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Transcript of Tamsen Webster
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How to use MESSAGING
to build a truly DIFFERENT IATED BRAND
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@tamadear© 2014, Oratium LLC#TCISBS
Fig. 1
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@tamadear© 2014, Oratium LLC#TCISBS
What’s the goal of Marketing? ACT ION
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@tamadear© 2014, Oratium LLC#TCISBS
What’s the goal of Marketing? ACT ION
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@tamadear© 2014, Oratium LLC#TCISBS
☑ 1. Right people ☑ 2. Right places ☐ 3. ___________
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@tamadear© 2014, Oratium LLC#TCISBS
☑ 1. Right people ☑ 2. Right places ☐ 3. ___________
![Page 7: Tamsen Webster](https://reader034.fdocuments.in/reader034/viewer/2022050804/547dd14ab47959ca508b4a2b/html5/thumbnails/7.jpg)
@tamadear© 2014, Oratium LLC#TCISBS
Fig. 2a - Sender-centric Fig. 2b - Audience-centric
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@tamadear© 2014, Oratium LLC#TCISBS
Fig. 3
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@tamadear© 2014, Oratium LLC#TCISBS
“Our after our”
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“_______________ is an all-suite boutique hotel, sits on beautiful Grace Bay
Beach, on the Caribbean island of Providenciales, in the Turks and Caicos
Islands.”
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@tamadear© 2014, Oratium LLC#TCISBS
Fig. 4 - Beaches Fig. 5 - Beds Fig. 6 - Bars
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@tamadear© 2014, Oratium LLC#TCISBS
ACT ION
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@tamadear© 2014, Oratium LLC#TCISBS
Fig. 7
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@tamadear© 2014, Oratium LLC#TCISBS
Belief precedes action.
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@tamadear© 2014, Oratium LLC#TCISBS
Knowledge precedes belief.
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@tamadear© 2014, Oratium LLC#TCISBS
KNOW - BEL I EVE - DOOrder for people:
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@tamadear© 2014, Oratium LLC#TCISBS
DO - BELIEVE - KNOWOrder for planning:
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@tamadear© 2014, Oratium LLC#TCISBS
“Whether you’re looking for escape, adventure, romance, or a great time with the kids,
__________ is the perfect destination .”
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@tamadear© 2014, Oratium LLC#TCISBS
1. WHO are you talking to 2. What do you want them to DO 3. What do they need to BELIEVE? 4. What do they need to KNOW?