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Demystyfing the touch device market - Touch Tour Chennai
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Demystifying the Touch Device Market
Varun Krishnan Founder and CEO - FoneArena.com
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BackgroundFoneArena is one of the most visited mobile buying guides in IndiaBeen analyzing the mobile device market since 2004Constantly review various devices introduced in the market
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Touchscreen DevicesSmartphones – iPhone , Android , Windows Phone , Symbian
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Touchscreen DevicesFeature Phones – Nokia S40, Samsung Bada
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Touchscreen DevicesTablets – iPad, Android Tablets, BlackBerry PlayBook
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Touchscreen DevicesMedia Players – iPod Touch , PMPs
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Touchscreen DevicesOther devices like Navigation tools, E-readers etc.
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Why Touch is popular today ?Touch is emotionalDecline of the stylusRise of Finger-based touchscreensDecline of the physical keypadAttractive price points
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Before the iPhone
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Pre-iPhone EraUser Interfaces were not intuitiveTouchscreens were mostly resistiveMost Touch devices employed a stylusUsers were forced to use applications provided by the Carrier in Carrier controlled markets like USAMost phones came with loaded with a lot of BloatwareDevelopers had a tough time making applications accessible to end users
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After the iPhone
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Post-iPhone EraDecline of the StylusRise of Touch only devicesRise of Capacitive screensRise of App StoresDevelopers got more channels to release their appsConsumers could discover apps more easily
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Touchscreen devices at attractive price points
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97% of All Smartphones Will Have Touchscreens by 2016
In the time prior to the launch of the original iPhone, smartphones with touchscreens have gone from 7% of the total smartphone volume in 2006 to 75% in 2010Were a key driver to the market growing more than 325% over that period. Over the next five years, touchscreens will be reaching 97% of all smartphones by 2016.Source : ABI Research , August 26, 2011
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Touchscreen-Only Smartphone Shipments to Surpass 700 Million in 2016
Analyst firm Juniper Research forecasts that shipments of smartphones with a touchscreen-only interface will surpass 700 million per annum in 2016 – 72% of total shipments, compared to just over half in 2010.Source : Juniper Research , 30th August 2011
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Touch Panel Demand increasingSource : Display Search, July 12, 2011
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Rise of Smartphones and Decline of Feature Phones
As smartphones are getting more and more affordable, feature phones are loosing relevance
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The Mobile Platforms that are worth developing for
iOS - AppleWindows Phone - Microsoft , Nokia , Samsung , HTC, Dell, LGAndroid – Google , Motorola , HTC, Samsung, Sony Ericsson , Dell, LG, Asus , Acer
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Future Trends
5.3 inch Display in a Phone!
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The iPad is here to stay
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Tablet Market Share ForecastiPad will continue to dominateAndroid might gain some serious market share by 2015
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Future TrendsTablets of Multiple Screen sizes from other tablet makers
5 7 7.7 8.9 9.7 10.1
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