Demographic Q4
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Transcript of Demographic Q4
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DemographicNew Affluent Workers
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Contents
ImageMusic
FashionLeisure Activities, Pastimes and Hobbies
Products They BuyAspirations
Typical Occupation
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ImageContents
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MusicIndie Rock Rock
Punk Rock
Alternative
Metal
Contents
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FashionContents
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Leisure Activities, Pastimes and Hobbies
Contents
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Products they BuyContents
CLOTHESSPEAKERS
EARPHONES
SKATEBOARDS
SNOWBOARDS
ALBUMS AMPS
SHOESGUITARS
CONCERT TICKETS
GAMES CONSOLES
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Aspirations• See as many gigs and concerts as possible• Play as many instruments as possible• Form a band• See the world• Meet a member of a famous band• Get back stage passes to a concert• Get a tattoo• Get a car (learn to drive: teens)• Take part in extreme activities like sky diving• Surf or skateboard in loads of different places around the
world• Go on a road trip with friends
Contents
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Typical OccupationTeen:College/Sixth formApprenticeshipCoffee shop employeeMember of gym staffWaiter/WaitressMusic shop employee
Contents
Adult:ApprenticeshipUniversityDesigner (graphic designer etc.)EngineerConstruction builder