DEMOCRITISE ART - bbcd: communication...
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DEMOCRITISE ART by Celia Armitage. Student number: 00035364T
Transcript of DEMOCRITISE ART - bbcd: communication...
DEMOCRITISE ARTby Celia Armitage. Student number: 00035364T
“I’m more interested in the gut reaction that you get when you look at a piece of work. You either like it or you don’t. To me, that is basically what it comes down to.”
- Andrew Johnstone. Creator of Empty Magazine
THE ISSUE:
Contemporary art galleries are intimidating. There’s often a cold, empty aesthetic to them. And then there is the issue of the artwork... Are we meant to touch it? Like it? Understand it? Or are we looking at it the wrong way around?
As a result, the purchasing of art is on the decline!
RESEARCH:
A SURvEY COnDUCTED On 37 SYDnEY-SIDERS, AgES RAngIng fROM 22 - 56, MEDIAn AgE 28
People who like art: 84% People who buy art: 18% People who sometimes find art intimidating: 100%
RESEARCH:
SURvEYED PEOPlES REASOnS wHY THE fInD ART InTIMIDATIng.
RESEARCH:
nUMbERS Of ARTISTS In AUST COMPARED TO bAnkERS In AUST AnD ARTISTS In USA
nUMbERS Of ARTISTS In AUST COMPARED TO bAnkERS In AUST AnD ARTISTS In USA
key:
= Artist in Australia
= bankers in Australia = Artists in America 44,000
352,000
9,300,000
RESPOnSE TO THE ISSUE:
We want to get people involved in art more. We want them to think about the meaning of a piece, make a connection and to realise that their opinion is what matters most when choosing an artwork to purchase.
Here is an opportunity to educate people about art, breaking down the barrier so that they feel comfortable about discussing it and making art more accessible to those who are interested in buying it.
THE ClIEnT: Empty Magazine
THE AnSwER:
Sydney Art GalaAwAkEn YOUR InnER CREATIvE
THE AnSwER:
SPOnSORS: AUDIEnCE:
60% female
40% male
age group:25 - 40
urban locations
creative people
STYlE gUIDE:
lOgO , COlOURS:
C66 M28 Y0 K78PANTONE 296 C
C0 M38 Y71 K31PANTONE 146 C
C18 M24 Y0 K0PANTONE 2567 C
ClEARSPACE & MInIMUM SIZE:
4.5 MM
STYlE gUIDE:
TYPE: vISUAl STYlE:
Adobe Caslon Pro Aa Bb Cc Dd Ee Ff Gr Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa bb Cc Dd Ee ff gr Hh Ii Jj kk ll Mm nn Oo Pp Qq Rr Ss Tt Uu vv ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9
Headings: 20 point Caps and ItalicSub-headings 9 piont Caps and Italicbody copy: 9 piont
ADvERTISIng:
wEbSITE UPlOADED
15 wEEkS PRIOR
flAg bAnnERS PUT UP
4 wEEkS PRIOR
SIgnAgE PUT UP
2 DAYS PRIOR
CATAlOgUE SOlD
wITH EM
PTY MAg
2 wEEkS PRIOR
lAUnCH nIgHTgift bags
Calendar
Iphone App
bUS STOP ADS & EM
PTY
MAg ADS RElEASED
10 wEEkS PRIOR
ADvERTISIng: bus Stop Poster & flag / banner.
DIgITAl: Iphone App
YOUR THOUgHTSnewswhat’s onArt Trail Map
YOUR THOUgHTSnewswhat’s onArt Trail Map
YOUR THOUgHTSnewswhat’s onArt Trail Map
Anna kyrawanskiParadiso on the Verge collage on paper 2011
Derek kramerSpirt of Jazzink on paper 2011
guilliam luisSummer’e Whisperphotography 2011
Coco PhillipsMosco Circus photography 2009
Pip MayerKunamundra oil on canvas 2010
DIgITAl: website
SUBSCRIPTIONS
SUBMISSIONS
MATERIAL DEADLINES
MATERIAL SPECIFICATIONS
PHOTO SHOOTS
POST PRODUCTIONS
INTERNATIONAL DISTRIBUTORS
CONTACT INFO
SUBSCRIPTIONS
SUBMISSIONS
MATERIAL DEADLINES
MATERIAL SPECIFICATIONS
PHOTO SHOOTS
POST PRODUCTIONS
INTERNATIONAL DISTRIBUTORS
CONTACT INFO
PHOTOGRAPHER & POST-PRODUCTION kris baum @ www.krisbaum.comHAIR & CONCEPT andreas hinteregger @ www.teamontour.at MAKE-UP corrine grbevski, [email protected] aileen lorenz @ cover model management nadia bellis @ chadwick models
HAIR patrick battle & carole nézanaz for coiffeur en france ART DIRECTOR pascal raffy-buge PHOTOGRAPHER jules egger
head sets 01
0.66 – 0.85
hair colour, styles and trends
SUBSCRIPTIONS
SUBMISSIONS
MATERIAL DEADLINES
MATERIAL SPECIFICATIONS
PHOTO SHOOTS
POST PRODUCTIONS
INTERNATIONAL DISTRIBUTORS
CONTACT INFO
SUBSCRIPTIONS
SUBMISSIONS
MATERIAL DEADLINES
MATERIAL SPECIFICATIONS
PHOTO SHOOTS
POST PRODUCTIONS
INTERNATIONAL DISTRIBUTORS
CONTACT INFO
PHOTOGRAPHER & POST-PRODUCTION kris baum @ www.krisbaum.comHAIR & CONCEPT andreas hinteregger @ www.teamontour.at MAKE-UP corrine grbevski, [email protected] aileen lorenz @ cover model management nadia bellis @ chadwick models
HAIR patrick battle & carole nézanaz for coiffeur en france ART DIRECTOR pascal raffy-buge PHOTOGRAPHER jules egger
head sets 01
0.66 – 0.85
hair colour, styles and trends
PRInT: Event guide / Art Catalogue
lAUnCH nIgHT PROMOTIOnAl MATERIAl: T-shirt, gift bags & Calendar
THE EvEnT: Signage & Computer Portal
COnClUSIOn:
By means of extensive research, it has become apparent that there is a large group of people in Sydney who enjoy art but feel to intimidated by art galleries to entre them. Art Galleries are feeling the consequences of this seeing that they are more often than not empty.
The purpose of the Evoke Sydney Art Gala is to get the audience involved and thinking about art concepts. The aim is for people to have fun with art and leave thinking that no idea is incorrect.
Evoke will allow people feel comfortable about discussing art as well making art more accessible to those interested in buying it, thereby increasing artwork sales and growing the art scene within Sydney and Australia.
As a client, Empty magazine and the events sponsors all stand to gain greatly from the event due to increased brand awareness, expanding their target audiences and thereby elevating their reputation.
All in all Evoke is a commercially viable concept that addresses the issue of suffering galleries caused by a daunted audience by democratising art.
THAnk YOU
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