Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf ·...

23
ENERGY IT’S 75% OF THE JOB. IF YOU HAVEN’T GOT IT, BE NICE. DO NOT SEEK PRAISE. SEEK CRITICISM. IF YOU CAN’T SOLVE A PROBLEM, IT’S BECAUSE YOU’RE PLAYING BY THE RULES. Yet the abilty to embrace change makes for a good designer. THE REAL TRUTH IS PEOPLE HATE CHANGE. “ASTONISH ME!” The best piece of advice ever given to a likely talent was given by the art director of Harper’s Bazaar, Alexey Brodovitch, to the young Richard Avedon, destined to become one of the world’s great photographers. The advice was simple: Bear these words in mind, and whatever you do will be creative. Action just a few of the bits of info you’re about to receive, and see the difference. “I WANT TO BE AS FAMOUS AS PERSIL AUTOMATIC.” Victoria Beckham HAVE YOU NOTICED HOW THE CLEVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE? Can you find fault with this? DON’T LOOK FOR THE NEXT OPPORTUNITY. THE ONE YOU HAVE IN HAND IS THE OPPORTUNITY. ACCENTUATE THE POSITIVE. ELIMINATE THE NEGATIVE. DO NOT PUT YOUR CLEVERNESS IN FRONT OF THE COMMUNICATION. THE PEROSN WHO DOESN’T MAKE MISTAKES IS UNLIKELY TO MAKE ANYTHING. IF IT’S ALREADY KNOWN EVERYONE KNOWS. IT’S THE UNKNOWN YOU WANT THEM TO KNOW. DO NOT COVET YOUR IDEAS. Give away everything you know, and more will come back to you. DON’T BE AFRAID OF SILLY IDEAS. DON’T GIVE A SPEECH. PUT ON A SHOW. ROUGH LAYOUTS SELL THE IDEA BETTER THAN POLISHED ONES. YOU DON’T HAVE TO BE CREATIVE TO BE CREATIVE. IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE. * THINK THE OPPOSITE. WHATEVER YOU THINK * SIMPLY CHANGE YOUR LIFE. The world is what you think of it. So think of it differently and your life will change. CHANGE IS INEVITABLE... Except from a vending machine. Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London. Paul was the author of two books from which the material comes, they are: It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite. Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity. Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good. * *

Transcript of Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf ·...

Page 1: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.IF YOU CAN’T SOLVE

A PROBLEM, IT’S BECAUSE YOU’RE

PLAYING BY THE RULES.Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*THINK THE OPPOSITE.

WHATEVER YOU THINK* SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

Most of the quotes here are from PAUL ARDEN.Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 2: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 3: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 4: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 5: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 6: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 7: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 8: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 9: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 10: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 11: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 12: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 13: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 14: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 15: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 16: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 17: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 18: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 19: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 20: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 21: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 22: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**

Page 23: Paul Arden copy - bbcd: communication designbbcdcomdes.weebly.com/.../final_paul_arden_preso.pdf · Most of the quotes here are from PAUL ARDEN. Ex executive creative director of

“ASTONISH ME!”

The best piece of advice ever given to a likely talent wasgiven by the art director of Harper’s Bazaar, Alexey Brodovitch,to the young Richard Avedon, destined to become one of the world’s great photographers.

The advice was simple:

Bear these words in mind, and whatever you do will be creative.

Action just a few of the bits of info you’re about to receive, and see the difference.

“I WANT TO BE ASFAMOUS AS PERSIL

AUTOMATIC.”Victoria Beckham

HAVE YOU NOTICED HOWTHE CLEVEREST PEOPLE ATSCHOOL ARE NOT THOSE WHO MAKE IT IN LIFE?

ENERGYIT’S 75% OF THE JOB.

IF YOU HAVEN’T GOT IT,BE NICE.

DO NOT SEEK PRAISE.SEEK CRITICISM.

Can you find fault with this?

DON’T LOOK FOR THE NEXTOPPORTUNITY.

THE ONE YOU HAVE INHAND IS THE OPPORTUNITY.

ACCENTUATE THE POSITIVE.ELIMINATE

THE NEGATIVE.

DO NOT PUT YOURCLEVERNESS IN FRONT OF

THE COMMUNICATION.

IF YOU CAN’T SOLVE A PROBLEM,

IT’S BECAUSE YOU’REPLAYING BY THE RULES.

THE PEROSN WHO DOESN’T MAKE MISTAKES

IS UNLIKELY TO MAKE ANYTHING.

IF IT’S ALREADY KNOWN EVERYONE KNOWS.

IT’S THE UNKNOWN YOU WANT THEM TO KNOW.

DO NOT COVET YOUR IDEAS.

Give away everything you know,and more will come back to you.

DON’T BE AFRAID OF SILLY IDEAS.

DON’T GIVE A SPEECH.PUT ON A SHOW.

ROUGH LAYOUTS SELL THE IDEA BETTER

THAN POLISHED ONES.

YOU DON’T HAVE TO BECREATIVE TO BE CREATIVE.

IT’S NOT HOW GOOD YOU ARE,IT’S HOW GOOD

YOU WANT TO BE.

*

THINK THE OPPOSITE.WHATEVER YOU THINK*

Yet the abilty to embrace change makes for a good designer.

THE REAL TRUTH ISPEOPLE HATE CHANGE.

SIMPLY CHANGE YOUR LIFE.

The world is what you think of it.So think of it differently and your

life will change.

CHANGE IS INEVITABLE...

Except from a vending machine.

THANK YOU &GOODNIGHT.

Most of the quotes here are from PAUL ARDEN. Ex executive creative director of Saatchi & Saatchi, London.

Paul was the author of two books from which the materialcomes, they are:

It’s not how good you are, it’s how good you want to be. and: Whatever you think think the opposite.

Both are a head spinning, no letting up blast of fresh air, packed full of get up and go wisdom, humour and simplicity.

Buy, beg, borrow(not mine), or steal(I did not say that)- a copy of each. They are that good.

**