DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ]...

27
DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference CyĐliŶg without ďorders: LessoŶs froŵ the DEMARRAGE – EuroVelo 15 – RhiŶe Route ProjeĐt Basel, September 19 th

Transcript of DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ]...

Page 1: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

DEMARRAGE The Rhine Cycle Route

EuroVelo Greenways and Cycling Conference Cy li g without orders: Lesso s fro the DEMARRAGE – EuroVelo 15 – Rhi e Route Proje t

Basel, September 19th

Page 2: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 3: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 4: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 5: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 6: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 7: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 8: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

ww

w.velo

buero.ch

Page 9: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 10: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 11: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 12: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 13: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 14: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _
Page 15: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

ww

w.velo

buero.ch

Page 16: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

ww

w.velo

buero.ch

Page 17: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

LUKAS

1

Page 18: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

2

Page 19: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

3

Page 20: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

4

Page 21: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

Design of transnational marketing

programme

5

Common marketing activities

As result of 12 internal marketing meetings

• Presentation at fairs

• Publishing flyers and brochures

• TV coverages – foto shooting

• Video

• De elop e t „Rhi e C le Su er“

Page 22: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

Design of transnational marketing

programme

6

Public relations

• Press articles

• Press releases

• Newsletter

• Advertising

• Presstrip

Social media

• Kick off – Fanpage

Rhine Cycle Route

Page 23: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

• Goal: Initiating cooperation between small

and medium-sized enterprises

1. What kind of cyclist-friendly offers exist along

the Rhine Cycle Route?

2. Which topics are relevant?

3. Development and conceptualization of these

topics in workshops

4. Result: 11 detailed business concepts

5. November 2012: Presentation of the

developed concepts to tourism actors along

the Rhine

6. Example: Rhine Cycle Summer

Transnational Engagement of the service

sector

7

Page 24: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

European Certification Standard

8

• For EuroVelo routes or their major sections only

• Based on target group-oriented sets of criteria (essential,

important, additional)

• Evaluating the state of route infrastructure, services,

promotion & marketing

• Developed and applied for the first time on the Rhine Route

65% 20%

15%

Route Infrastructure

Services

Promotion

Page 25: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

Long-term management

9

• Provides trans-national added value – more and more

satisfied customers along the whole Rhine route

• Sustains the project results & investments

• Financially and organisationally sustainable – after the

project

• Transferable – applicable to other EuroVelo routes

Page 26: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

Long-term management

10

• Only deals with trans-nationally relevant activities (does not take over national or

regional competences)

• Focusing on the most important –‘ ust do‘ tasks (route, ser i es, arketi g & promotion, organisation)

• Minimal financial contribution from each partner after the project ends – 2000 Euro

+ 8 Euro/km per year

• Creating a consortium – instead of a new organisation

• Tra s atio al jo ill e u dertake ECF a d a ‘regio al‘ arketi g e pert

Page 27: DEMARRAGE · DEMARRAGE The Rhine Cycle Route EuroVelo Greenways and Cycling Conference ^ Ç o]vPÁ] Z}µ } W> }v ( }u the DEMARRAGE t EuroVelo 15 t ZZ]v Z}µ W }i _

INTERREG IV B „DEMARRAGE“

Questions?

Kontakt:

Euregio Rhein-Waal

Emmericher Straße 24

D-47533 Kleve

Tel.: 0049 (0)2821 793036

E-Mail: [email protected]


Guide de demarrage Altium Designer - Alexandre Boyeralexandre-boyer.fr/alex/enseignement/Guide de demarrage Altium... · INSTITUT NATIONAL DES SCIENCES APPLIQUEES DE TOULOUSE _____

Guide de demarrage Altium Designer - Alexandre Boyeralexandre-boyer.fr/alex/enseignement/Guide de demarrage Altium... · INSTITUT NATIONAL DES SCIENCES APPLIQUEES DE TOULOUSE _____

(de) EuroVelo Pressemappe

(de) EuroVelo Pressemappe

1. Eurovelo Les Lumsdon

1. Eurovelo Les Lumsdon

Sequence Demarrage

Sequence Demarrage

DIFFERENTS MODES DE DEMARRAGE DE L'INFORMATISATION

DIFFERENTS MODES DE DEMARRAGE DE L'INFORMATISATION

GUIDE DE DEMARRAGE RAPIDE - DIDACTICIELdocs.codecharge.com › studio2 › CCS2_Didacticiel_fr.pdf · codecharge studio - guide de demarrage rapide (didacticiel) traduction réalisée

GUIDE DE DEMARRAGE RAPIDE - DIDACTICIELdocs.codecharge.com › studio2 › CCS2_Didacticiel_fr.pdf · codecharge studio - guide de demarrage rapide (didacticiel) traduction réalisée

Directness of the route itinerary - EuroVelo · 2020. 6. 19. · Directness of the route itinerary We recommend EuroVelo routes to be backbones of regional or local cycling networks

Directness of the route itinerary - EuroVelo · 2020. 6. 19. · Directness of the route itinerary We recommend EuroVelo routes to be backbones of regional or local cycling networks

EuroVelo Business model

EuroVelo Business model

EuroVelo Routes in Spain - European Cyclists' Federation

EuroVelo Routes in Spain - European Cyclists' Federation

EuroVelo presentation fitur

EuroVelo presentation fitur

AUTORADIO S160 demarrage S160.pdf · GUIDE DE DEMARRAGE POUR AUTORADIO 1. Présentation des éléments : Voici l’ensemble des éléments que vous trouverez dans votre carton d’autoradio.

AUTORADIO S160 demarrage S160.pdf · GUIDE DE DEMARRAGE POUR AUTORADIO 1. Présentation des éléments : Voici l’ensemble des éléments que vous trouverez dans votre carton d’autoradio.

Route report EuroVelo Route 7 Middle Europe Route or The ... · Progress on EuroVelo, the European cycle route network: 2003-4 ... Helsinki to agree development plans for the Baltic

Route report EuroVelo Route 7 Middle Europe Route or The ... · Progress on EuroVelo, the European cycle route network: 2003-4 ... Helsinki to agree development plans for the Baltic

Greenways and Cycle Routes Ancillary Infrastructure Guidelines · Standards for EuroVelo cycle Routes. Ireland has 2 designated EuroVelo Routes at present (see ). 1.1 Definitions

Greenways and Cycle Routes Ancillary Infrastructure Guidelines · Standards for EuroVelo cycle Routes. Ireland has 2 designated EuroVelo Routes at present (see ). 1.1 Definitions

Action Plan - EuroVelo

Action Plan - EuroVelo

SENSACIà N, PERCEPCIà N Y RAZONAMIENTOS€¦ · ï µ o µ W ] v µ o µ o µ v o µ À ] À µ v ] v ] À ] µ } } v ] µ Ç ^ µ _ µ

SENSACIà N, PERCEPCIà N Y RAZONAMIENTOS€¦ · ï µ o µ W ] v µ o µ o µ v o µ À ] À µ v ] v ] À ] µ } } v ] µ Ç ^ µ _ µ

EuroVelo 13 – Drava route or Iron Curtain Trail in Croatia · 2019-11-12 · EuroVelo 13 – Iron Curtain Trail in Croatia Experience the history of the European division, from

EuroVelo 13 – Drava route or Iron Curtain Trail in Croatia · 2019-11-12 · EuroVelo 13 – Iron Curtain Trail in Croatia Experience the history of the European division, from

EuroVelo and cycling tourism panel discussion ITB Berlin 2015

EuroVelo and cycling tourism panel discussion ITB Berlin 2015

ITB Berlin 2015 EuroVelo and cycling tourism panel discussion

ITB Berlin 2015 EuroVelo and cycling tourism panel discussion

Built-in furniture. ´µ¸ ´¸·°¹½° ²‚€¾µ½½¾¹ ¼µ±µ»¸ ¸ ¸½‚µ€Œµ€°

Built-in furniture. ´µ¸ ´¸·°¹½° ²‚€¾µ½½¾¹ ¼µ±µ»¸ ¸ ¸½‚µ€Œµ€°

Sport Ireland Trails Update on EuroVelo Routes in Ireland ... · sportireland.ie Sport Ireland Trails Update on EuroVelo Routes in Ireland Annual NECC/Cs Meeting 24 June 2019

Sport Ireland Trails Update on EuroVelo Routes in Ireland ... · sportireland.ie Sport Ireland Trails Update on EuroVelo Routes in Ireland Annual NECC/Cs Meeting 24 June 2019