DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh
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Transcript of DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh
![Page 1: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/1.jpg)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
Introducing DEMA 30 March 2010
Assembly Rooms
![Page 2: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/2.jpg)
Welcome and Introduction
Alan M Johnston Chair Destination Edinburgh Marketing Alliance Ltd (DEMA)
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• Who we are • What DEMA is - our vision and ambition • Working together (what we can do for you and you for DEMA)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 4: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/4.jpg)
Alan M Johnston - Chair Derek McCulloch – Partner –Gillespie Macandrew LLP
Graham Birse, Deputy Chief Executive of
Edinburgh Chamber of Commerce
Cllr Tom Buchanan – Convenor of the Economic Development
Committee – The City of Edinburgh Council
Professor George Stonehouse – Edinburgh
Napier University
Kenneth Wardrop – Chief Executive DEMA
Professor Steven Hillier – University of
Edinburgh
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 5: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/5.jpg)
Kenneth Wardrop Chief Executive
![Page 6: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/6.jpg)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
• Why DEMA came into being • How we are constituted • What we are working on
![Page 7: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/7.jpg)
• leadership • co-ordination of activity • global profile raising
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 8: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/8.jpg)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
cross selling between visit, invest, live, work & study • alignment • coherent and consistent messaging
![Page 9: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/9.jpg)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
Driving forward the Edinburgh Inspiring Capital (city region) Brand:
• brand ubiquity and equity • perception and reputation management • amplifying the positive messages
![Page 10: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/10.jpg)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 11: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/11.jpg)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
Our main areas of activity: • knowing our customers • digital marketing • media messaging • campaign co-ordination • partner engagement • measuring value add
![Page 12: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/12.jpg)
![Page 13: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/13.jpg)
Raising Edinburgh’s profile globally (1):
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 14: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/14.jpg)
Raising Edinburgh’s profile globally (2):
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 15: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/15.jpg)
Raising Edinburgh’s profile globally (3): Edinburgh Sparkles 2009
Destination Edinburgh Marketing Alliance Ltd (DEMA)
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Media Campaigning and Features plan across the UK & Internationally Summer 2010, Sparkles 2010, January to March 2011 Higher Education & DEMA Joint promotion action plan ( February 2011) Emirates 7 Rugby (May 2010) Edinburgh Festivals Showcase (London May 2010)
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 17: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/17.jpg)
Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 18: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/18.jpg)
Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details
Destination Edinburgh Marketing Alliance Ltd (DEMA)
![Page 19: DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh](https://reader033.fdocuments.in/reader033/viewer/2022060107/55498282b4c90582588b4c2c/html5/thumbnails/19.jpg)
Question & Answer session
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