Blackland SolutionsPhyllis Doremus, Jack Garda, Rashin Rajasingh, Tim RiceMarch 10, 2017

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Our Understanding and Approach

• Begin with Pop Up Shops• Build Permanent Location in Year

Three

• Integration of Technology into Physical Locations

• Consolidate Internal Technological Structure and System

• Development of a Hiring Goal• Establishment of Comprehensive

Talent Program

• Propose physical presence strategy• Increase market share while

maintaining strong YOY growth

• Define key infrastructure and equipment considerations

• Devise implementation strategy

• Creation of new hiring strategy and fill current talent needs

• Foster a culture of innovation

Building Brick and MortarCreating a Physical Presence for Blackland

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By beginning with the “Pop Up Shop” concept, we are able to test the waters of the physical market prior to establishing a permanent location.

Establishing Physical Presence

• Small Shop with only 3 Smart Fitting Rooms

• Tablets allowing users to interact with website

• Limited Selection of most popular inventory

• Minimalistic Design

Pop Up Shops

These shops will diversify customer base and create buzz for Blackland’s new brick and mortar stores.

Permanent Locations

• Leverage Pop Up Shop experience to inform long term location roadmap

• Incorporate more inventory items in high traffic cities with luxury markets

New Consumer and Business TechnologyBringing the technology the brand is known for to the consumer, and consolidating the backbone of the business to increase efficiency

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Consumer and Business Technology SolutionsIn order to maintain brand fidelity, we must incorporate features from website to physical locations and improve business efficiency through restructuring network infrastructure

Visual Search on entry

• Allow Customers to quickly identify where desired products are located

Smart Fitting Rooms

• Virtual try-ons plus easy and automatic access to physical product

Internal Technology

• Integrating CRM with ERP – using 3rd Parties such as Amazon Web Services or Microsoft Dynamics 365 Physical Stores must retain the competitive, technological prowess from ecommerce business and must be powered with an innovative network infrastructure.

Next Generation Talent StrategyAddressing current state talent gaps through talent reorganization

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Next Generation Talent Strategy

Training ProgramTraining new management as well as new sales positions will propel Blackland for future success as the company grows into Brick and Mortar locations

Compensation/BenefitsRewarding our best employees will promote retention and employee satisfaction

Expansive HiringLook to hire individuals committed to new and innovative direction. To target millennials, expand recruiting of college graduates from three schools to ten.

Performance Management SystemA clearly-defined performance evaluation process will allow for continuous, ongoing feedback

In order to achieve our innovation and retention goals, we have developed a talent strategy based on the following new talent mechanisms

New program initiatives will require a restructuring of management under the CHRO: Director of Campus Recruitment, Performance & Compensation, and Training

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Financial Statement for Proposed Solution

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Financial Statement for Proposed Solution

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Risks & DependenciesThere are significant internal and external risks that need to be mitigated in order to execute the proposed strategy.

Macroeconomic Trend &

competition in industry

Business Model shift impact on

talent

Timing of Technological

implementation

Investing in segment of market in

secular decline (B&M)

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Success CriteriaThere are multiple key metrics to report and measure success

Financial Metrics

• Revenue Growth• Profit Margin• ROIC

Generating Buzz &

Intangibles

• Social media traction• Online Search Rates• Employee turnover rate

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Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Pop-up Shops

Permanent StoresCRM + ERP Integration

R&D for Stores

Implement Hiring Goals

34.6 wks

Training of New Staff

Future Roadmap