DELL – CURRENT COMPETITIVE ENVIRONMENT

• TYPE: Public• TRADED: NASDAQ• INDUSTRY: Computer Hardware & Software,

IT Consulting, IT Services• PRODUCTS: Desktop, Netbooks, Notebooks,

Peripherials, Servers, Printers, Scanners, Smartphones, Storages, TVs

• AREAS SERVED : Worldwide (33countries) – 110,000 employees

DELL – CURRENT COMPETITATIVE ENVIRONMENT

• CompetitorsHP, Lenovo, Acer, Toshiba, Sony, Gateway,

Asus, IBM, Samsung, Apple, MSI & Sun Microsystems.

• Competitive toolsLow InventoryDirect Sales ModelCustomer focused

DELL – CURRENT COMPETITIVE ENVIRONMENT

2011 (US$BILLON)

2012 (US$BILLION)

REVENUE 63.07

OPERATING INCOME

4.43

NET INCOME 3.49

TOTAL ASSETS 44.53

TOTAL EQUITY 8.91

DELL – CURRENT COMPETITIVE ENVIRONMENT

Rank 2009 2010 2011 1 HP 19.3 HP 17.9 HP 17.2 2 Acer 13.0 Dell 12.9 Lenovo 13.0 3 Dell 12.2 Acer 12.0 Dell 12.1 4 Lenovo 8.1 Lenovo 9.7 Acer 11.2 5 Toshiba 5.1 Toshiba 5.4 Asus 5.9 Others 42.3 42.1 40.6

DELL – CURRENT COMPETITIVE ENVIRONMENT

• 3RD Largest PC Vendor after HP & Lenovo with a Powerful ; Supply Chain Management (JIT manufacturing approach) Electronic Commerce .• Direct Sales Model – Individual PCs configured to customers

specification. NASDAQ - Server Systems - 36hrs – 3days usage• Policy of manufacturing close to customers – talk to customer• Low Inventory because of industry nature of depreciation• Markets specific brand names to different market segments• USA & India With all Dell’s business functions provide support

globally: R&D, manufacturing, finance, analysis, customer care.

DELL – CURRENT COMPETITIVE ENVIRONMENT

• Mergers & Acquistions: 2011 – CompellentFebruary 2012 – AppAssure (Backup & Disaster

Recovery Software) – Prior 194% revenue growth (2011) & had 3500% growth prior 3yrs.

March 2012 - SonicWall, network & data security provider(130 patents)

April 2012 – Wyse, Global Mkt leader for thin client systems.

April 2012 – Clerity Solutions, application re(hosting).July 2012 – Quest Software

DELL – CURRENT COMPETITIVE ENVIRONMENT

• Launch of Microsoft's Windows 8 software – Customers cutting back on purchase (late Oct)

• With touchscreen devices and Internet-based computing; win Black mkt by Apple – Ipad.

• Dell intends to slash more than $2 billion in costs over the next three years, primarily from the supply chain and sales group, as it sharpens its focus on the technology needs of corporations