Dell and For Immediate Release present the 2nd B2B social media huddle May 25, 2010

B2B Social Media Huddle

#DellB2B

09:00 - 09:30: Registration

09:30 – 10:30: B2B social media overview

10:30 – 11:00: Coffee break

11:00 – 11:30: B2B social media business case

11:30 – 12:00: Large organisation challenges panel discussion

12:00 - 13:15: Networking lunch

13:15 - 13:45: Unconference selection 1

14:00 - 14:30: Unconference selection 2

14:45 - 15:15: Unconference selection 3

15:15 - 15:30: Coffee break

15:30 - 16:30: Roundtable groups discuss chosen topics

16:30 – 17:00: Summary and giveaways

17:00 - Afterwards: Local pub

Listening

Sharing

Engaging

Socialising

Networking

Neville Hobson Neville Hobson, ABC, is an IABC-accredited communicator, blogger and podcaster, one of the leading European early adopters and influencers in social media communication for business. He is Head of Social Media Europe for WCG and co-host of the For Immediate Release podcast series. @Jangles.

Kerry Bridge Kerry leads Dell’s approach to social media communications worldwide for the Public Sector business. As well as leading a team, Kerry manages Dell’s Enterprise blog (Inside Enterprise IT), and forms part of Dell’s global social media leadership team. @KerryatDell.

Benjamin Ellis Benjamin is director and co-founder of communication technology house Redcatco. He has worked in the information and communication technology arena for over 20 years, with involvement in the Internet and on-line communities since the 1980's. @BenjaminEllis.

Mel Carson Mel’s role at Microsoft Advertising is to build relationships in the online advertising community by evangelising through social media, and by speaking about internet marketing at conferences and other events. See www.MicrosoftAdvertisingCommunity.com and at his own site www.MelCarson.com. @MelCarson.

Speakers

Tom Smith Tom runs Trendstream, a consultancy that produces the Global Web Index, an 18 market research study on trends in social media adoption and attitudes towards interacting with brands online. @tomtrendstream

Rob Shimmin Rob set up Shimmin Ltd in late 2004 after 10 years with Ogilvy PR where he was Managing Director of EMEA. Rob helps spokespeople build and protect brands like Cisco Systems, Dell, DuPont, Kaspersky Lab, NATS, Nokia Siemens Networks and VistaJet. www.shimmin.biz. @RobShimmin

Henry Clifford-Jones Henry Clifford-Jones joined Linkedin in 2008 as European Director of Advertising. He is responsible for overseeing and developing LinkedIn’s European advertising business and a range of solutions for marketers to reach Linkedin’s rapidly growing European user base.

Ciarán Norris Ciarán started working online when he got a job in a Sydney internet cafe in 1999. He recently moved to global media agency Mindshare, where he is the Head of Social Marketing, and works with clients such as Nike, Diesel, Unilever & Rolex. Ciaran writes a monthly column on social media for Search Engine Land, the #1 ranked blog in Ad Age's Power 150. @Ciaranj

Speakers

Peter Abraham... Peter has been in the internet and creative industry for the past 10+ years. Peter’s extensive knowledge spans websites and all the marketing mediums that support presence online. @peterjabraham

Laura Conger As Intel’s UK & I Marketing Brand Manager Laura has overall responsibility for the delivery of Intel’s direct marketing campaign to the business audience in the UK; as well as delivering an overall integrated campaign with the sales team, PR and co-marketing.

Guy Stephens Guy Stephens has been a champion of the use of social media for customer services for over ten years, and through this helps brands to understand how they might engage with customers in an increasingly fragmented multichannel environment. He is a founder of the LinkedIn group – where social media meets customer service. @Guy1067

Matt Cross Matt works as an Account Director at AxiCom, a WPP PR agency. He has six years experience in traditional and new media PR and a total of 10 years working in the technology sector. @crossy

Speakers

Social media business case:

Lead business objective (based on current strategy)

Active community (centre of focus)

Available resources (advocates and support)

Desired impact (ideal change)

Favoured venue (Social Media Channel)

Evidence of change (Measure of success)

First action (think big, move fast, act small)

Planning

My three commitments from today are:

1

2

3

Committing

A big thank you to all our speakers and to Mel Carson and the Microsoft Advertising team for their hospitality.

Thank you