Huddle design intro

10

Transcript of Huddle design intro

Page 1: Huddle design intro
Page 2: Huddle design intro

Huddle design creates charismatic services.

The more insightful the designed service experience, the more it

will return to your business.

It will return in ways that you expect, like customer loyalty, increased demand or stronger

mindshare, but also in ways that will surprise and delight you.

Page 3: Huddle design intro

WE CANIdentify opportunities to improve your service with current customers, or extend

your service to attract new ones.

Form customer experience strategies so

that you can operate your business knowing

how to consistently please your customers.

Develop differentiating product or service concepts using experience design methods

and prototyping so that the concepts are

easily communicated, grounded in business

relevance with the customer at the centre.

Page 4: Huddle design intro

WE THINK

Service design is a multidisciplinary approach that looks at the end-to-end design & delivery of a service to the market.

We think of services as having

three main dimensions:

People1.

Interactions2.

Relationships between these over time3.

We seek to gain insight into these

dimensions so that we design charismatic

services in line with your brand and your

business requirements.

Page 5: Huddle design intro

WE SOLVEOur approach is based on building

a foundation of understanding:

Get to know our client’s customer.1.

Get to know our client’s business.2.

Become intimate with our client’s need, 3.

want, problem or whim.

Thoughtfully apply our methods and 4.

experience to create a charismatic

service by solving problems,

developing new strategies and

demonstrating concepts.

We use a facilitated approach to achieve

great outcomes quickly, and we also offer

this as service to our clients.

Page 6: Huddle design intro

We work from the end customers’ perspective when designing for service, and incorporate experience design methods.

Our job as service designers is to understand all elements of your services which include:

how the service is delivered•

under what conditions•

within what context•

evoking which emotions•

by whom•

for how long•

using what tools and which processes.•

WE WORK

Page 7: Huddle design intro

WE SEEThe crucial point is that service design is best performed by those that can share an external perspective of your business. This perspective is fundamental to allow for revolutionary ideas to surface.

Page 8: Huddle design intro

WE ARE

We are a mixed team of designers,

engineers, managers, analysts and

human factors specialists.

We all LOVE creating things which

are innovative, insightful and useful.

Having a diverse and experienced team

helps us get the mix right. We have

years of experience across automotive,

telecommunications, defence, oil, banking

and technology industries, as well as

academia and the arts. A couple of us

have MBAs, one has a PhD, and we have

enough degrees and diplomas to keep

the many business bases covered.

Page 9: Huddle design intro

WE LOVE

We love that our company allows people

to do amazing things because we tap into

their passions.

Even the way we work is fun. Sketching,

Post-Its, movies, writing on glass, cutting

and pasting, colouring in, heaps of thinking

and prototyping. And our clients love it too.

So whether it is a new service offering,

a small tweak to an existing one, a new

product concept, an experience strategy,

a new method, process or framework,

we will love working on it and have fun too.

Page 10: Huddle design intro

WE HUDDLEWe know we can achieve our best when we are working with people who are courageous, innovative thinkers who embrace change and also believe in fun and possibility.

If you would like to work together, contact us at [email protected]

© 2009 ABN 59 125 141 326