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ABDULSAMEER M4PA14MBA07

History of DellDell computer was founded by Michael Dell. Dell traces origins to 1984 when Michael dell created PCs limited. The company changed its name to Dell computer corporation in 1988 and began expanding globally as a multi national company first in Ireland. In 1992 Fortune magazine included Dell computer corporation in its list of the worlds 500 largest companies. Michael Dell is the youngest CEO of the fortune 500 ever. Dell Inc. is now the 41st among the fortune 500 companies.

Mission statement

Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of I Highest quality

Vision Statement

Its the way we do business. It's the way we interact with the community. It's the way we interpret the world around us-- our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision -- Dell Vision

7 ps

product price placePromotionPeoplePhysical evidenceProcess

PRODUCT

DesktopsLaptopServersNotebooksNetbooksPeripheralsPrintersTelevisionsScannersPen Drives Smart Phones

PricePricing strategies usually change as the product passes through its life cycle, because there is constrains on the companys freedom to price a product at different stage.The main objective of Dell is to produce the low price and profitable PC for the customers.For the above reason Dells product pricing reflects the affordability of the local consumers.Dell products are so customizable, the price is largely dependent on the options and services added to the product.Dell is undercutting competitors in price to rapidly gain market share.

PlacePlace is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer / service provider to the user or consumer

Dell has been able to affect the location strategy aspect of its marketing campaign.As Dells products are always available at the nearest dealers customers develop trust for the local Dell thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.

Promotion

This includes all the tools available to the marketer for marketing communication.Dell in the past have not concentrated on extensive marketing campaigns but these revolutionaries in 1999 when Dell changed its tactics by engaging in extensive marketing campaigns.Dell markets its products primarily by advertising on television and the Internet, advertising in a variety of print media, and mailing or emailing a broad range of direct marketing publications, such as promotional materials, catalogs, and customer newsletters.Dell has recently started promoting its products through retailers like Best Buy, Staples, Wal-Mart, GOME, and Carrefour.

Peoplepeople refer to all people directly or indirectly involved in the consumption of a service, example employees or other consumers any individual who is interested to gain any information about the company dell of place any order regarding the laptops on the website

Physical Evidence

The company has shown the picture of, each of its product so that the consumer can see the product before purchasing. The interactive nature of the website is known as physical evidence of the website.

Process If the information is to be searched regarding any laptop or computer then the user has to type the information in search box and the relevant information will be processed to him. If the person wants to order the laptop from the website then he has to tell his specifications on the website and then submit it and the order would reach to the dell

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