Delheim presentation nora europe may 2011 short version
14
On the slopes of the Simonsberg, near Stellenbosch, South Africa
-
Upload
delheim-wines -
Category
Travel
-
view
113 -
download
3
description
Updated version
Transcript of Delheim presentation nora europe may 2011 short version
On the slopes of the Simonsberg, near Stellenbosch, South Africa
Smart SustainabilityHERITAGE,
LAND & PEOPLE
SOCIAL RESPONSIBILITY
CONSERVATION
WINE TOURISM
PUBLICRELATIONS
COSTS
BRAND &PROFIT
The beginnings1938 : Hans & Deli
Hoheisen
1916, at 11 years oldHans Otto Hoheisen
1990, at 85 years oldHans Otto Hoheisen
Letter from Nelson Mandela to Hans Hoheisen, responding to his gift of 14 500 ha of land adjacent to the Kruger National Park, the largest privately-funded donation of land in South Africa, to the WWF for conservation:
“On this day it is you who should be receiving gifts but instead – and it is a measure of your commitment to conservation and this country – you have presented the nation with a magnificent gift of enduring and immeasurable value.”
Delheim’s Crèche
22 children and 3 babies in day careat the farm’s community centre
2000 – Before Alien Clearing
2006 – After
Eco Tourism
365 days a year
DamageControl:
Inaccurate article in
TaenkMagazine re
social conditions ofDelheim farminhabitants
ANNUAL WOOLWORTHSETHICAL AUDIT
Costs
Decrease Increase
Social responsibility & conservation
Long-term production costs
South African wines:profit margins threatened
Is it a bird? Is it a plane?
