Defining your startup vision & purpose - 28th February 2013
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Transcript of Defining your startup vision & purpose - 28th February 2013
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Defining your vision & purpose
the happy startup school
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let’s start with something cheery
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Top 5 regrets of the dying 1. I wish I’d had the courage to live a life
true to myself, not the life others expected of me
2. I wish I hadn’t worked so hard 3. I wish I’d had the courage to express my
feelings 4. I wish I had stayed in touch with my
friends 5. I wish that I had let myself be happier
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top 5 regrets of nobody 1. I wish I'd spent more time in the office 2. I wish l'd spent more time with people I
don't like 3. I wish I’d played it safer 4. I wish I'd maximised shareholder value 5. I wish I'd worked in a bank
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£ ≠we now know
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what motivates us at work: • Autonomy
the desire to direct our own lives
• Mastery the urge to get better and better at something that matters
• Purpose the yearning to do what we do in the service of something larger than ourselves.
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it starts with you
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lost? start with these 3 simple steps: • What are your talents? • What are you passionate about? • What would you like to change in
the world? (what makes you angry?)
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e.g. my life's purpose is to use my talent for digital marketing and my passion for films to help unknown, talented filmmakers get noticed
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“Stop trading meaning for money and step out of your shadow, the carefully constructed almost-self you've been instructed, encouraged, cajoled to settle for.” Umair Haque
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THE DIFFERENCE IS
STRESS
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“your passion is ignited by your purpose, & your vision enables you to apply that
spark to change the world.”
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our purpose: to help budding entrepreneurs
turn their passion into profits
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your purpose: why you’re doing what you’re doing
(beyond the profit that is)
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our vision: a world with better businesses,
happier teams & delighted customers
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your vision: the change you want
to see in the world
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profits « » passion
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£
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“brands with a clear purpose have a real strength to them.they have a reason for being.” david hieatt, do lectures / howies
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people love companies with a purpose
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who’s gonna love your company this much?
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having a clear purpose helps… • ..explain why your company exists • ..people to rally around your cause • ..build a strong brand • ..adapt your product/service • ..speed up decision making
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“to organize the world‘s information and make it universally accessible and useful.”
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“to be the pulse of the planet”
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“to be earth’s most customer- centric company”
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group interview 20 mins
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• a new initiative help entrepreneurs turn their passion into profits • business has a bad name / most
startups fail / people hate their jobs • a world with happier business,
employees & customers • happy, loved, inspired, passionate
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cheery postcard
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@happystartups www.thehappystartupschool.com
thanks