8/14/2019 Defining Target Audience Edited

http://slidepdf.com/reader/full/defining-target-audience-edited 1/3

Age(16-24)

My Documentary

will appeal to this

audience as I will

use downloading

sites that this age

group will

recognise

Gender (Male and

Female)

Both males and

females attempt legal

and illegal

downloading on a

regular basis. I will use

male and female vox-pops.

Location (In the UK)

The facts and figures that I

plan to use will be

specifically from the UK. I will

denote this through a series

of cutaways including a

graph showing the

information in an easy to

read way.

Hobbies (what the

age of 16-18 like

doing)

I will use a range of 

music such as, RnB,

Hip-hop and Grime in

archive footage of concerts, as my

audience listen to

these artists.

My Target

Audience

Defining My Target

Audience

8/14/2019 Defining Target Audience Edited

http://slidepdf.com/reader/full/defining-target-audience-edited 2/3

My Target

Audience

Interests

(what my audience of 

16-18 year olds are into)

In the intro to my

documentary, I will have

cutaways which will

denote me trying out

different interests to help

me introduce the topic.

This could be through

activities such as, sport,

gaming and music.

Domestic

Circumstances (My16-18s living

arrangements)

As 16-18 year olds live

at home with their 

parents, it will be

relevant for me to be

the presenter of my

music downloadingdocumentary.

Socio-Economic

(How my audience are

 judged by their Status)

One of my interviews will

take place in a radio station

establishment. This will

appeal to my audience of 16-

18 who are within class E. It

would also appeal to C1 as

people from this class could

either work or consume

radio/TV.

Education (What level my 16-18 year 

olds study is)

Facts and figures that come from the

music industry should educate my

audience into how downloading

illegally will affect the industry. To dothis I will try to display a gadget that my

16-18 year old audience would use e.g.

a Play-station portable.

8/14/2019 Defining Target Audience Edited

http://slidepdf.com/reader/full/defining-target-audience-edited 3/3

Religion (What a person

believes in)

I will not make any

religious comments,

discriminate or doanything that may offend

my audience of 16-18

year olds. As a result of 

this all religions that are

within the age range of 

16-18 year olds are

welcome to watch this

documentary.

Ethnicity (A persons

race)

I will interview a DJ from

BBC Radio 1 who is

black. I will also use

other ethnicities in my

vox pops who are 16-18

years of age to appeal

to every ethnicity.

Political views

(What people think of the

world)

Having an interview with

someone like a record company

or artist will explain how music

downloading affects the music

industry and the world. This will

give my audience of 16-18 a

much better understanding as

they will be learning information

from an expert.

Spending Power (How much

audience can spend)

The figures I have collected

from my questionnaire will

inform my audience of 16-18

year olds how much peoplespend on music downloading

legally.

Current media

consumptions (A topic that

occurs through any type of 

media)

I will include cutaways of the

downloading sites that 16-18

year olds use such as,

Limewire, Bearshare and

iTunes. These sites are all

seen as popular and

sophisticated.

My TargetAudience