Target Audience: MaleGender: MaleRace: HispanicAge: 18-30 approx.Geo-demographics: PortugueseSocio-economics: A-C2Psychographic profile: Mainstreamers, Aspirers, Succeeders

Conclusion/Justification:This magazine is aimed at a male target audience, approximately between the ages of 18-30. The target audience is aimed at a younger generation which is clear as they are highlighting fast, sporty cars which will appeal more to a younger target audience because people generally mature with age, therefore an older person would probably be more interested in classic and/or luxury cars.

Target Audience: MaleGender: MaleRace: AllAge: 15+Geo-demographics: BritainSocio-economics: B-DPsychographic Profile: Reformers, Aspirers, Mainstreamers.

Conclusions/Justification: This magazine will appeal to a vast range of people as this magazine doesn’t focus in one specific targeted area (e.g. supercars) they look at a range, from commercial vehicles such as pick up trucks and vans, across the spectrum to hyper cars and luxury cars. This will appeal to many people because they do not focus on a specific preference. In addition to this, the use of TV Presenter Jeremy Clarkson in the top right hand corner, makes the age group more varied as he would appeal more to a more mature audience, whereas the main image would attract a younger target audience.

Target Audience: MaleGender: MaleRace: CaucasianAge: 25-40Geo-demographics: BritainSocio-economics: A-C1Psychographic Profile: Individualists, Reformers, Mainstreamers

Conclusions/Justification: This magazine appeals to a slightly older generation as even though they are looking mainly at sports cars, the focus seems to be jaguar, which could also be considered a luxury car. In addition to this, the images aren’t as appealing compared to those of top gear and car, which are more focused on one specific thing whereas this cover has a lot of content to consider. On the other hand, this car magazine does cover a wide variety of cars which may appeal to a variety of customers, therefore making the magazine more appealing.

Target Audience: MaleGender: MaleRace: Caucasian Age: 14-21Geo-demographics: BritainSocio-economics: A-C1Psychographic Profile: Aspirers and Succeeders.

Conclusions/Justification: This magazine will appeal to a wide target audience as it looks at world class supercars and sports cars, which makes it appealing to those who have a passion for cars and enjoy the thrill of driving. This magazine appeals to aspirers as it gives an idea of what is currently on the market for top end supercars and sports cars, showing people their dream cars. In addition, it appeals to the succeeders too because it will show the best choices of cars currently on the market.

Target Audience: White Middle Class MalesGender: CaucasianRace: BritishAge: 30+Geo-demographics: BritainSocio-economics: A-BPsychographic Profile: Aspirers and Succeeders.

Conclusions/Justification: This magazine will appeal mainly towards the upper class and middle class because it focuses on classical/vintage cars which are very rare and some are considered collectors items, this would also appeal more towards the older generation because it would show them the amazing cars which where around when they where young that they would have desired.