Defending My Design

My Logo!!

Why the colors?

I chose the color green because it signifies a growth and change. Also it can be a soothing color.

I used purple for the inside to illustrate passion and something deeper.

The reason I used green outside was to convey that despite the changes or what you see on the surface, it could just be shielding the deeper desires inside.

Why the shape?

I chose the shapes because they seemed very free; like they weren’t constricted to a certain way to be.

I decided on a bird because my life is changing fast and I seem to be flying all over the place through the years, so the bird is a personal reference to me on how I’m transforming and the freedom in life I'm now experiencing.

Why the quote?

I chose the quote because I personally know how it is to feel worthless and anything but beautiful.

I believed my quote fit well with the picture to illustrate that you can’t create beauty with make up and clothes and artificial additions. You can’t make it happen. Beauty just is. It’s not an outside thing. It’s an inside thing. And the person you want to feel most beautiful to, should be yourself.

Why the picture?

The picture I chose is of a beautiful woman baring herself in front of the camera with dirt all over her face. The image really drew me in because I thought of her beauty as I saw it and I appreciated the nature that was around her as well.

It seemed to me that she was almost an Eve in the Garden of Eden.

Why the font?

The font I chose because I wanted something feminine yet flawed. I felt that the flaws would add to the meaning of the words.

The font is certainly an interesting font but it is not without it’s flaws and not every letter has neat edges and corners. It’s rough. Like a lot of people out there.

Why the font color?

I wanted the black to contrast with the overcast sky just to grab people’s attention. However, I also used the woman’s skin color to color the last two words of the quote on the bottom of the log. Just to add a sharper contrast and define them apart from the rest of the quote since I really wanted to add emphasis to this last part.