Deconstruction of my Ancillary ‘TVtimes’

WEBSITE:

PLACED DIRECTLY ABOVE THE

MASTHEAD

GIVES THE READER ANOTHER

WAY TO ACCESS THE BRAND

FEATURES

STAR’S EYES IN THE TOP THIRD

OF THE PAGE – DIRECT ADDRESS

IMAGE DOMINATING THE

MAGAZINE – MAIN STORY

TEXT ANCHORED ONTO STARS,

INSTANTLY KNOW WHICH SOAP

THEY ARE FROM

MASTHEAD

FAMILIAR TO READER

ENCOURAGES BRAND LOYALTY

VISIBLE FROM FAR AWAY

TRUSTED BRAND

ANCHORING

‘HOLLYOAKS’ ANCHORED ONTO

THE STARS – KNOW THE SOAP

THAT THEY’RE IN

STRAPLINE

‘BEST FOR FREEVIEW AND

iPLAYER’

SHOWS THAT THE PUBLISHER

UNDERSTANDS THE AUDIENCE’S

NEEDS AND CATERS FOR THEM

CATERS FOR CHANGING

HABITS

ENCOURAGES BRAND LOYALTY

COLOUR SCHEME

3 COLOURS - CLASSY

COLOUR BLUE ON STAR’S TOP

MATCHES COLOUR SCHEME

REFLECTS GENRE OF

MAGAZINE

NOT TOO OVERPOWERING

IMAGES

FEATURES ABOVE IMAGES –

RELATE TO THE TEXT

OTHER SOAPS INVOLVED TO

HOOK THE READER (BETTER

VALUE FOR MONEY)