DECONSTRUCTING ADS
description
Transcript of DECONSTRUCTING ADS
DECONSTRUCTING ADSCore Concepts
All media messages are CONSTRUCTED
Use Specialized Techniques and Language
Includes TEXT—what you SEE and HEAR
Includes SUBTEXT—your INTERPRETATION
LANGUAGE OF PERSUASION
1. Association 2. Bandwagon3.Beautiful
People4. Celebrities
5. Experts 6.Explicit Claims
7.Fear 8.Intensity9.Maybe 10.Plain Folks
DECONSTRUCT THIS!
PRINT AD #1: 2012
PRINT AD #2: 2010
PRINT AD #3: 2012
PRINT AD #4:2012
PRINT AD #5: 2010
PRINT AD # 6: 2013
PRINT AD # 7:
PRINT AD #8
PRINT AD # 9
PRINT AD # 10: 1960S
PRINT AD #11: 1958
PRINT AD #12:1963
PRINT AD # 13:1970S
PRINT AD #14: 1978
PRINT AD # 15:1985
PRINT AD # 16:1990S
PRINT AD # 17: 2013
PRINT AD #18: 2012
PRINT AD #19: 2013
PRINT AD # 20: 2013
COUNTER AD COURTESY OF TEENS, TOBACCO & YOU PROJECT (WASHINGTON STATE)
Preceding Counter Ads Courtesy of:
Counter Ad Contest: Take an ad and change it into a counter ad, delivering a more truthful or constructive message using altered images, words or persuasion techniques. More Info.:http://medialiteracyproject.org/contests
COUNTER ADVERTISEMENT TASK: Create a counter ad to
an existing advertisement for sun/skin care product, delivering :
a more truthful or constructive message
alter the original ad’s images, words or persuasion techniques
COUNTER ADVERTISEMENT Select a SPECIFIC ad to respond to Choose a TOPIC to focus on Include a minimum of TWO facts
from your research (Science World article, Teen Health and Wellness online)
Incorporate specific PERSUASIVE TECHNIQUES into your counter ad
TOPICS FOR COUNTER-ADVERTISEMENT
Sun Safety Sun Protection Methods UVA/UVB radiation SPF Scale/Broad Spectrum Protection Skin Cancer/Melanoma Sunburns Long Term Effects of Sun Exposure Preventative Screening/Skin Checks Indoor Tanning Sunless Tanning