Decker Bullock SIR Advantage - Mark Millstein

Only One True International Real Estate Brand | 1

In a Time of Global Communications and Global Markets

There is Only One True International Real Estate Brand

Presented by

Mark Millstein

2 | Only One True International Real Estate Brand

SUPERIOR LOCAL PRESENCE



Our Superior Local Presence. Decker Bullock Sotheby’s International

Realty offers the premier real estate

experience in Marin and the greater

San Francisco Bay area. We have

listed and sold the pre-eminent

properties in our market for more

than 20 years, connecting our sellers

with qualified buyers from our local

area and around the world.



We have unprecedented global reach that results in attracting more international and well qualified buyers because we offer:

• The premiere brand in Luxury Real Estate

• 63 countries served, 825 offices

• More listings at all price points

• Greater volume of luxury properties

• More impressions on major websites like nytimes.com and wsj.com

• More buyer traffic on sothebysrealty.com

UNPRECEDENTED GLOBAL REACH



50

40

30

20

10

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No. of Countries

Decker BullockSotheby’s

InternationalRealty

Christies—Pacific Union

LuxuryPortfolio—Alain Pinel, McGuire,

sothebysrealty.com

luxuryportfolio.com

christiesrealestate.com

60

70

Based on Office Search March 23, 2016


HIGHER WEB TRAFFIC

Total Unique Visitors in 2015 – 9,348,472 Average Monthly Visits in 2015 – 1,170,532 Total Visits in 2015 – 14,046,392 Total Pageviews – 74,737,939 Average Monthly Pageviews – 6,228,161 Visitors from Outside the US – 48%


The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s International Realty.

WE UNDERSTAND ACHEIVEMENT


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2015 Marin Sales Data from Bareis MLS by Marin offices.

#1 Marin County Sales#1 Luxury Marin Sales – Over $3 Million#1 Luxury Marin Sales – Over $5 Million#1 Luxury Marin Sales – Over $10 Million – more than all other companies combined

Total Sales Volume in Marin, by Broker

WE UNDERSTAND ACHEIVEMENT

Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11

In Marin County 98% of homes are sold for under $3 million. In that price point sothebysrealty.com has more than double the number of listings as luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and nearly 4 times the number of listings as christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.

0

5000

10000

15000

20000

25000

30000

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luxuryportfolio.com


sothebysrealty.com

39,891

15,977

11,086

DOMINATING THE MARKET UNDER $3 MILLION


Based on Listing Search April 2016


0

500

1000

1500

2000

2500

3000

3500

luxuryportfolio.com


sothebysrealty.com


InternationalRealty

Alain Pinel, McGuire,

Pacific Union

3,221

2,205

677

DOMINATING THE MARKET FROM $3–5 MILLION

In Marin County homes sold between $3-5 million deserve a trusted specialist. On sothebysrealty.com there are 32% more listings than luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and 80% more listings than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.


Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13


DOMINATING THE MARKET FROM $5–10 MILLION

In Marin County less than 2% of homes sold are between $5-10 million and in that price point you need a specialist. On sothebysrealty.com there are 50% more listings as there are on luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and 83% more than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.


0

500

1000

1500

2000

2500

luxuryportfolio.com


sothebysrealty.com


InternationalRealty


Pacific Union

2,223

1,113

373



DEFINING THE MARKET OVER $10 MILLION

Decker Bullock Sotheby’s International Realty continually sells the most homes sold over $10 million in Marin County. The sothebysrealty.com website has 55% more listings at this price point than on luxuryportfolio.com (Alain Pinel and McGuire’s marketing association) and 87% more listings than on christiesrealestate.com (Pacific Union’s marketing association).


0

200

400

600

800

1000

1200

luxuryportfolio.com


sothebysrealty.com

1,186

524

145


InternationalRealty


Pacific Union

Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17


COMPREHENSIVE LISTING DISTRIBUTION

Our sellers can receive a property report with information on the viewing and inquiry statistics on the major websites for their individual property.

Our qualified properties are distributed to major listing websites online such as:

• Trulia • Zillow• Realtor.com • Wall Street Journal


HIGHEST ONLINE VISIBILITY



High Online Visibility in Bloomberg, New York Times, The Wall Street Journal, and elsewhere.

• Bloomberg.com is estimated to deliver 83.1 million impressions in 2012

• NYTimes.com is estimated to deliver 61.85 million Unique Monthly Visits

• WSJ.com is estimated to deliver 27.86 million Unique Monthly Visits


FOCUS ON PHOTOGRAPHY

High quality photography is the most important part of marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.

24 | Only One True International Real Estate Brand24 | Only One True International Real Estate Brand


FOCUS ON VIDEOGRAPHY

Sotheby’s International Realty is at the forefront of the use of video in the Real Estate space. With video powering everything from the homepage of SIR.com to our ad units on our partner websites, video is allowing prospective buyers to experience our properties like never before.


YOUTUBE.COM/SOTHEBYSREALTY

Sotheby’s International Realty YouTube brand channel:

• 10+ Million views• 34,000+ subscribers• 2,300 property and destination videos and counting • 40,000 minutes of video watched daily• Over 115,000 “Likes”, shares, comments and favorites

Visit us at youtube.com/sothebysrealty


Facebook – 1.4+ billion usersGoogle+ – SEO optimizationInstagram – 400 million monthly active users


Connecting a Global Real Estate Community

At the Sotheby’s International Realty brand, we use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Social Media, like Real Estate, is about connecting people and cultivating relationships, making it an ideal tool for marketing your home.

SOCIAL MEDIA


SOTHEBY’S AUCTIONS

Over 200 years of marketing the world’s most valuable possessions.

Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.

This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world.

EXTRAORDINARY OFFICES 825 Offices Around the World – 9 Here in Marin

Southern Marin Office100 Tiburon Blvd. • Mill Valley, CA 94941

Ross Valley Office189 Sir Francis Drake Blvd. • Greenbrae, CA 94904

Sausalito Office211 Second St. • Sausalito, CA 94965

Belvedere - Tiburon Office1620 Tiburon Blvd. • Tiburon, CA 94920

Drakes LandingOffice500 Drakes Landing Rd. • Greenbrae, CA 94904

Novato Office438 Ignacio Blvd. • Novato CA 94949

San Rafael Office902 Irwin Street • San Rafael, CA 94901

Stinson Beach Office3605 Shoreline Hwy. • Stinson Beach, CA 94920

Mill Valley Office78E. Blithedale Ave. • Mill Valley, CA 94941


Presented by

Mark Millstein

Southern Marin Office100 Tiburon Blvd.Mill Valley, CA 94941415.381.7300

Mill Valley Office 78 E. Blithedale Ave.Mill Valley, CA 94941415.380.4300

Stinson Beach Office 3605 Shoreline Hwy. | Box 66Stinson Beach CA 94970 415.868.9200

San Rafael Office 100 Smith Ranch Road, # 110San Rafael, CA 94903415.456.1200

Ross Valley Office189 Sir Francis Drake Blvd.Greenbrae, CA 94904415.461.7200

Drakes Landing Office500 Drakes Landing RoadGreenbrae, CA 94904415.464.9300

Sausalito Office211 Second StreetSausalito, CA 94965415.331.9000

Novato Office438 Ignacio Blvd.Novato, CA 94949415.883.2900

Belvedere - Tiburon Office10 Beach RoadTiburon, CA 94920415.435.0700

Decker Bullock SIR Advantage - Mark Millstein

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