December 2013

Our Vision

To be the premier reference point for all topics relating to

veterinary science & the veterinary profession.

To be the premier reference point for all topics relating to the veterinary

profession: including veterinary careers, veterinary science, animal

production, and public policy.

Our Mission

To drive the success of the veterinary

profession; to benefit animals, the community

& our members.

“One AVA”

Our strategic priorities

• Planning an effective veterinary workforce.

• Ensuring economic sustainability.

• Filling the gap in government services.

• Better regulation. • Fighting anti microbial

resistance.

Effective advocacy

• Develop veterinary workforce stock and flow model, ideally with government support (December 2014)

• Veterinary industry award review ( Mid 2014)

• Pet insurance taskforce deliver code of conduct & resources (May 2014)

• Antimicrobial prescribing resources (March 2014) • External government relations consultant to

deliver workforce survey funding & national recognition

An effective voice for the profession

Effective advocacy 2015

• Economic Analysis of profession: using existing sources on supply, demand, fees charged and impact of profitability on remuneration

• Cost / benefit analysis of nation registration • Develop the AVA model of Govt / private

partnership for veterinary services

An effective voice for the profession

Community Awareness

• Undertake research into community perceptions of the veterinary profession (April 2014, … from 2013)

• Plan and implement communications strategy using the community awareness research results (September 2014)

In 2015 • Undertake research into community perceptions

re equine and farm animals

Promote the value of veterinary science and the real cost of health care

Differentiation

• Launch & promote EBSCO library (March 2014)• Trial AVA / AVAPM practice membership (May

2014) • Roll out VetEd excellence award and program

and promote VetEd points system (March 2014)

• Promote AVJ to stakeholders (universities, ANZCVS, research, industry, SIGs) December 2014

• Keep closer alliances with ANZCVS & NZVA on the agenda.

• Work towards only 1 veterinary practice group

Only AVA speaks for the profession, and only AVA members get…

Membership culture

• Endorse model for increased associate membership (Feb 2014)

• Redesign of all membership marketing and information material (launch March 2014, …from 2013)

• Implement a trial AVA practice membership / AVAPM practice membership (May 2014, … from 2013)

• Review trial of WA Facebook new graduate group (September 2014,… from 2013)

• Social media acquisition campaign (September 2014)

• Review impact of new graduate program on membership retention (December 2014, … from 2013).

Time to think outside the square

Membership culture 2015

• New acquisition campaigns using incentives• Endorse model for increased associate

membership (Feb 2014)• Move from trial to operational AVA practice

membership / AVAPM practice membership• Review of code of conduct • Review impact of new graduate program on

membership retention (December 2014, … from 2013).

Time to think outside the square

Membership engagement

• Launch online access to all VetEd resources and new resources via EBSCO (Ntl conference May 2014)

• Trial new media, video & CEO/President blogs, for member communication (August 2014 – carried from 2013)

• Implement member communications strategy - website news section and use of Informz (Roll out June 2014, strategy delivered 2013)

• Rev up Litmus group: 100 active members\response rate of 65% (1st survey March 2014) More engaged members means a more

effective AVA...

Membership engagement 2015• Ongoing implementation of coordinated

communications strategy - website / news section / Informz

• Increasing use of social media • Increasing use of new media, video, blogs, for

member communication• Recognition program for older & long term

members

More engaged members means a more effective AVA...

Right people, right roles

• Develop staff induction process to build understanding of the profession (June 2014)

• Move staff appraisal system to single date (August 2014)

• Develop volunteers leadership program. (January 2014)

• Policy on payment of honoraria across the AVA (February 2014)

• Sydney workshop for all AVA staff (budget contingent … from 2014)

Help everyone – board, staff, and committees - to be engaged advocates for the AVA.

• Every AVA group will have administrative support in 2014.

Cohesive structure

• Upgrade iMIS and IT as per project plan (… 2013)

• Upgrade accounting system (July14 – … from 2013 )

• Finalise ACES/CHEDS online (May 14 - … from 2013)

• Policy for consistent event pricing of registration fees, exhibition, and sponsorship arrangements across all events (March 2014, …from 2013)

• Discussion paper on long term strategic challenges for AVA CPD and conferencing including an analysis of all conference CPD activity 2012-2013. (For Group Summit May 2014)

Cohesive structure 2015

• “Brand overhaul” for consistency of all communication material across all media and all AVA groups.

• Structure to better support advocacy, CPD, support for all groups, and group leadership model. (Feb 2014, … from 2013)

• Full review (external) of AVA CPD, conferencing and other business activities.

• Delivery of business plan for AVA CPD, conferencing and other business activities.

Good Governance

• Introduce presidential election software and online voting (March 2014 elections)

• Annual revision of group policies and procedures presented to Group Summit (March 2014)

• Update Board Charter for a user friendly version (May 2014)

• Continue to improve online management of Board meetings and access to all Board documents

For 2015, ask the board…. ?

Our Values

• Collegiality: We respect, listen to and support our colleagues.

• Integrity: We tell the truth, behave ethically and do what we say we will do.

• Knowledge: We base our decisions on evidence and actively seek out knowledge.

• Innovation: We recognise that creativity and new ideas will lead the way to the future.

• Excellence: We strive for the highest possible standards in everything we do.

• Animal welfare: The health and welfare of animals is our key concern.

The only constant is change.

Heraclitus (535-475BC)