December 2001 Geneva 1 ITU Meeting Richard Sitruk Director External relations & major events, ETIS...

December 2001 Geneva

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ITU Meeting

Richard SitrukDirector External relations & major events, [email protected]


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Richard

French national, master in IT & Computing French national, master in IT & Computing IT and Telecom professionalIT and Telecom professional Experience in private industry ( Alcatel , ITT, Experience in private industry ( Alcatel , ITT,

Digital, others..), International projectsDigital, others..), International projects Director international organisation: Focus on Director international organisation: Focus on

co-operation in a competitive environmentco-operation in a competitive environment Multi-cultural, multi-lingualMulti-cultural, multi-lingual leave in Hollandleave in Holland


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Why are we here together ? Business BackgroundBusiness Background Telecom Background: Fundamental Telecom Background: Fundamental

changeschanges Knowledge is the new source of power Knowledge is the new source of power The Opportunity: Co-operation & Combining The Opportunity: Co-operation & Combining

Knowledge Management and e-learning Knowledge Management and e-learning Create a unique platform for sharing Create a unique platform for sharing

knowledge. Leading to co-operative actionsknowledge. Leading to co-operative actions Some thoughts Some thoughts


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Telecom

IT

International bodies

EC

TEM’sISV’sIT suppliersPartners

Telecom OperatorsISP’sBroadcastingMedia/cable operators

My experience


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Polish Telecommunications Company TPSA (Poland) Cyprus Telecommunications Authority (Cyprus)

SPT Telecom, a.s. (Czech Republic)Slovak Telecom (Slovak Republic)Deutsche Telekom AG (Germany)

Telefonica de España (Spain)Rom-Telecom RA (Romania) Bouygues Telecom (France)

SONERA (Finland)CEGETEL (France)

Telecom Italia (Italy)MATAV (Hungary)

Telenor (Norway)Turkcell (Turkey)

UTEL (Ukraine) Telia AB (Sweden)Belgacom (Belgium)Orange (UK)Finnet Group (Finland)France Telecom (France)Telecom Eireann (Ireland)Telekom Slovenia (Slovenia)Tele Malta Corporation (Malta)Macedonian telecom (Macedonia)Swiss Telecom PTT (Switzerland) PTT Telecom Nederland (Netherlands)Hellenic Telecommunications Organisation (Greece)Bulgarian Telecommunications Company Ltd. (Bulgaria)Entreprise des Postes et Télécommunications (Luxemburg)

·

ETIS Members


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IBMNCRPortalTIBCOAMDOCSMeta GroupStaffwareTelesens KSCLTietoEnatorSmarttrustGroup1Software

·

Associates & Partners

The Open Group3COMVERTELTelcordiaEMFSER FlowareSchlumberger/SEMAEMFGBA WEBGiroCompaq


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ETIS Activities

semi- Annual Mini Conference

Data Warehousing

Architecture&

Organisation

TISS

Suppliers Program AD 2000

ElectronicBilling

SAP

InternationalSettlements

Bi-AnnualInternational

Conference

Knowledge Management

& E-learning

Network Interface (OO)

Softw. Eng.VAMP++

BusinessArchitecture

Information ServiceETIS Intranet

Knowledge Hub

IT Procurement

Data Quality


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IndustrIndustryy

IndustrIndustryyMarketMarketMarketMarket

TELCO's BusinessTELCO's BusinessTELCO's BusinessTELCO's Business

ETIS FocusETIS Focus

TTeecchhnnoollooggyy



TTeecchhnnoollooggyyMarketMarketMarketMarket

IndustrIndustryy

IndustrIndustryy

TELCO's BusinessTELCO's BusinessTELCO's BusinessTELCO's Business

THE GLOBAL CONTEXT


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Our Focus

Skills & Competencies


Businessopportunities


Knowledge &Information



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Our Focus








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ETIS as a natural platform for sharing and consolidating

Knowledge

Workshops, seminars, conferencesWorkshops, seminars, conferences Working group, projectsWorking group, projects Internal and external sources of informationInternal and external sources of information Multi-cultural in natureMulti-cultural in nature Very much IT focusVery much IT focus Crossroad between Telecom & IT Crossroad between Telecom & IT

world/industry and Industry/Academic world/industry and Industry/Academic worldworld


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Fundamental changes in the telecom Industry

“Society has gone through a number of changes through history.

The new leading forces are Connectivity, Speed and Intangibles”

Stan Davis & Christopher Meyer BLUR


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Impact of the new economy: Change in Telecom

Impact of New economy on TelecomImpact of New economy on Telecom Impact of new business model, new Impact of new business model, new

technologytechnology Impact of convergence, mobility & InternetImpact of convergence, mobility & Internet The supply chainThe supply chain


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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Agrarian

Industrial

Electronic

Agrarian Industrial Electronic

Source: Marvin Zonis & Associates

Percentage of Economy

(Percentage of U.S. GDP)

Marvin Zonis & Associates anticipate a transformation to an eEconomy within the U.S. over the next five years.

The fundamentals of the global economy are undergoing dramatic transformation


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TheThePhysicalPhysical

EnterpriseEnterprise

TheThePhysicalPhysical


The Emerging EC Business ModelFrom Infrastructure to Extrastructure

Business Is Driving ...Business Is Driving ...DeregulationDeregulationGlobalizationGlobalization

Core Competence CentricityCore Competence CentricityInnovationInnovation

SupplySupply

DemandDemandCustomers Are Demanding ...Customers Are Demanding ...

More ConvenienceMore ConvenienceNew ChannelsNew Channels

Hybrid ProductsHybrid ProductsLower CostLower Cost

The Internet Is Accelerating...The Internet Is Accelerating...CommunicationCommunication

CollaborationCollaborationCommerceCommerce

The Internet is Breaking The Internet is Breaking All Commerce Paradigms!All Commerce Paradigms!

A New Business A New Business Model Is EmergingModel Is Emerging

TheTheVirtualVirtual


TheTheVirtualVirtual



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The inside story: From the Telecom industry

Telecom in TransformationTelecom in Transformation New Business process implies new New Business process implies new

organisationorganisation Knowledge , skills and innovation are key Knowledge , skills and innovation are key

ingredientsingredients


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GLOBALISATIO

N

GLOBALISATIO

N

TECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGYALLIANCES

ALLIANCES

MARKETS

MARKETS

REDUCEREDUCECOSTS/STAFFCOSTS/STAFFINCREASEINCREASESKILLSSKILLS

REDUCEREDUCECOSTS/STAFFCOSTS/STAFFINCREASEINCREASESKILLSSKILLS

SERVICES

SERVICES

COMPETITIONCOMPETITIONCOMPETITIONCOMPETITION

THE FUTURETHE FUTURETHE FUTURETHE FUTURE

KNOWLEDGE is the

Value for TELECOMS

Organisations

KNOWLEDGE is the

Value for TELECOMS

Organisations

The Business Imperatives for Telecommunication companies

The Business Imperatives for Telecommunication companies


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External Driving forces


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Other impacting factors


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E-com

Entertainment& Multimedia

Publishing

Telecommunications& Mobility

Education & Training

?

Convergence: From Telecom To Infocom

Computer &IT


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Convergence

Voice & Data communicationsVoice & Data communications Fixed and Mobile telephonyFixed and Mobile telephony Content, IT and telecom servicesContent, IT and telecom services Local & GlobalLocal & Global


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Speed (of change, adaptability,catching the

opportunity) Connectivity (to knowledge & skills) &

Intangibles (Information services, mobility) are critical

to success


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IF Knowledge is part of the solution, it will not be enough...

To shift from products to customer centric Industry, we will need to change a lotin terms of customer and

supplier behaviour


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What are the opportunities?

Better and faster track ‘’ Business Better and faster track ‘’ Business intelligence and business knowledge’’intelligence and business knowledge’’

Share and co-operate at the pre-competitive Share and co-operate at the pre-competitive levellevel

Avoid re-inventing the wheelAvoid re-inventing the wheel Focus on real expertise and use Focus on real expertise and use

collaborative tools and framework to sharecollaborative tools and framework to share Use current economical slowdown as an Use current economical slowdown as an

opportunityopportunity


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What is the basic idea ?

Create a Knowledge space for Telecom Create a Knowledge space for Telecom professionals, from Business to professionals, from Business to technologytechnology


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What will be the basic benefits?

Co-operation will lead to :Co-operation will lead to :• Reduce global costsReduce global costs• Increase value for money through faster Increase value for money through faster

access to High Quality knowledge access to High Quality knowledge • Address issues of skills Gap as well as Address issues of skills Gap as well as

business architecture (organisation, skills and business architecture (organisation, skills and competencies and business process)competencies and business process)

• Indirectly address issues of quality of services Indirectly address issues of quality of services


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One focus area: Bridging Skills and Knowledge through

innovation


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Business process Business process outsourcersoutsourcers

Systems integrators,Systems integrators,consultantsconsultants

Contract employeesContract employees

Decentralized IS staffDecentralized IS staff

19981998 20012001 20032003

Business usersBusiness users

Infrastructure Infrastructure outsourcersoutsourcers

Central IS staffCentral IS staff

External IT StaffExternal IT Staff

Internal IT StaffInternal IT Staff

Non-IT StaffNon-IT Staff

IT Skills and Sourcing Trends Sources of IT Skills

00

2020

4040

6060

8080

100100%%


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“Use it or lose it”The need to integrate work andlearning


30Source: Don Tapscott, 1995

Many Key words...or Buzzwords

KnowledgeKnowledge

DigitizationDigitization

VirtualizationVirtualization

MolecularizationMolecularization

Integration/InternetIntegration/Internet

DisintermediationDisintermediation

ConvergenceConvergence

InnovationInnovation

ProsumptionProsumption

ImmediacyImmediacy

GlobalizationGlobalization

DiscordanceDiscordance


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I choose one

Knowledge

(Business, competition,market,

technology, innovation,....

CUSTOMER)


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But….

Knowledge is not enough Knowledge is not enough without Innovationwithout Innovation

Innovate or…Dye Innovate or…Dye • New business modelsNew business models• New Financial frameworksNew Financial frameworks• Combine R&D and CRM to speed time to marketCombine R&D and CRM to speed time to market• Get the organisations and the skills rightGet the organisations and the skills right• Look also at medium/long term profitLook also at medium/long term profit


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Key Challenges & Opportunities for IT

organisation How to identify knowledge?How to identify knowledge? How to consolidate and engineer it?How to consolidate and engineer it? How to fill the skills gap?How to fill the skills gap? How to manage its distribution and ensure How to manage its distribution and ensure

a proper use of knowledge?a proper use of knowledge? How to cope with the speed of change?How to cope with the speed of change? How to keep knowledge and business in How to keep knowledge and business in

Synch? Ensure Business continuitySynch? Ensure Business continuity


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The employee and the customer are on the move

To win


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Access to Knowledge


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Challenges for CIO in telecom

Be part of the business (r)evolutionBe part of the business (r)evolution Harness the IT & telecom revolution to Harness the IT & telecom revolution to

impact the Businessimpact the Business Not just a technical manager, but also a Not just a technical manager, but also a

business consultantbusiness consultant A coach rather than a “manager”A coach rather than a “manager” Must understand “ Customer relationship” Must understand “ Customer relationship”

and reflect it in th IT architectureand reflect it in th IT architecture


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Challenges for IT organisations

Provide a platform , flexible with a Provide a platform , flexible with a Business:customer centric “mindset”Business:customer centric “mindset”

Use new technology and approach such as:Use new technology and approach such as:• WEB customer centric WEB customer centric

• Have an interactive rather than informationalHave an interactive rather than informational

• Implement front office to back office integrationImplement front office to back office integration

• Think “knowledge rather than information or data”Think “knowledge rather than information or data”

• Share & co-operateShare & co-operate


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If Speed and connectivity are 2 key If Speed and connectivity are 2 key ingredientsingredients

Then, combining Knowledge Management Then, combining Knowledge Management with e-learning techniques and technology with e-learning techniques and technology might be a great opportunity to address might be a great opportunity to address these challengesthese challenges

E-learning : a New opportunity


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Leading to a new Business Architecture

Moving from physical to virtual enterpriseMoving from physical to virtual enterprise Create collaborative Networks of expertiseCreate collaborative Networks of expertise Emphasise multi-lateral co-operation in Emphasise multi-lateral co-operation in

competitive situationscompetitive situations Add innovation and invention to the Add innovation and invention to the

processprocess A case study: The BAPA case study: The BAP


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From Knowledge to Business Impact, the overall method

Consolidate& Process

Distribute on request

Assessthe Business changes

BusinessImpact


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Some thoughts !!!


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Knowledge is everywhere !!!

But, you need to identify it, consolidate it But, you need to identify it, consolidate it and use it in your business context.and use it in your business context.

You should think in terms of innovation, You should think in terms of innovation, new ways of working and dealing with new ways of working and dealing with your colleagues, partners .. And your colleagues, partners .. And customerscustomers


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Global Framework for e-com


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A little bit of common sense

Technology is not the panacea !Technology is not the panacea ! Competition is not the only route to goCompetition is not the only route to go Social and professional must be based on co-Social and professional must be based on co-

operationoperation Knowledge means also “knowledge of people, of Knowledge means also “knowledge of people, of

him/herself”. him/herself”. Co-operation could also lead to business valueCo-operation could also lead to business value Speed and connectivity are the key ingredient for Speed and connectivity are the key ingredient for

change if proper knowledge is here .. change if proper knowledge is here ..


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So, What could we do together ?

Assess the opportunity together ...Assess the opportunity together ... Look at Knowledge as a non-competitive element Look at Knowledge as a non-competitive element Take advantage of virtual networksTake advantage of virtual networks Be open in your choice: Be open in your choice:

• Internal solution, yesInternal solution, yes• Co-operative projects in a true multi-cultural Co-operative projects in a true multi-cultural

environmentenvironment• Use existing networks of experts in industry Use existing networks of experts in industry

(Knowledge/content) and in the e-Learning business(Knowledge/content) and in the e-Learning business• Be part of current efforts initiated by ETIS or Partners in Be part of current efforts initiated by ETIS or Partners in

KM/E-learningKM/E-learning


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“Knowledge is the new battlefield for countries ,

corporations and individuals...”

“Funky Business, Kjell A. Nordström,

Jonas Ridderstrale”

Speed and connectivity will help identify it and capturing

it..


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But at the end of the day, Nobody owns it all, and co-

operation is needed to make the Knowledge society to

happen ! with some good common

sense, an open-mind, and the ability to change behaviour

and personality

December 2001 Geneva 1 ITU Meeting Richard Sitruk Director External relations & major events, ETIS...

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