De kracht van Facebook marketing - Social Media Congres 2013
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De kracht van Facebook marketing
Social Media Congres -
19 september 2013
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@PeterMinkjan
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2010: Facebookpro.nl
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Ik blog
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Scoren met Facebook Marketing
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congresfacebook.nl
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We beginnen in…..
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Eerste Homepage Facebook
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Facebook in Nederland: 8.2 miljoen gebruikers
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Grootste merken in NL
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We geven kinderen puppies
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Het brengt mensen tot elkaar
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Jij kan ook helpen!
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FB beïnvloedt offline gedrag
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Betrokkenheid
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“Humanizing the brand”
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Gemiddeld van 8 merken fan
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De 4 belangrijkste stappen
• Luisteren
• Bouwen
• Activeren
• Adverteren
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Luister
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Bouw
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Facebook-Pagina
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Minder dan 1% van de fans bezoekt de pagina ooit nog na het fan worden!
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Tenzij…je mensen uitnodigt
Dat doe je via updates of ads
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It’s all about the newsfeed!
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Hoe krijg je meer fans op Facebook?
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Ipad’s weggeven
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Echte fans?
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Adverteren
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Activeer
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Nieuwsoverzicht = epicentrum
EdgeRank bepaalt inhoud nieuwsoverzicht
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Niet iedere fan ziet jouw updates
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Dit zijn jouw concurrenten!
Je strijdt tegen zijn/haar vrienden
om aandacht!
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EdgeRank formule
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Affiniteit
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Wat liken gebruikers?
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Waar reageren gebruikers op?
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Wat delen gebruikers?
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Tijd
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Spam
Negatief effect op bereik
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Negatieve feedback
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Consequentie EdgeRank
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Gebruik de kracht van foto’s
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Gebruik de kracht van foto’s
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Gebruik de kracht van foto’s
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Gebruik de kracht van foto’s
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Deel video’s
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Behind the scenes
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Exclusief kijkje in de keuken
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Laat de mensen achter je bedrijf zien
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“Humanizing the brand”
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Hou het luchtig
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Positiviteit
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Nostalgie werkt altijd goed
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Laat je historie zien!
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Speel in op de actualiteit
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Oreo
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Maar hou het wel gepast
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Geef handige tips
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Als eerste op de hoogte
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ANWB Kampioen laat fans cover bepalen
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NEC: fans kiezen seizoenskaart
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Gebruik de feedback ook echt
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Iedere fan een plekje in dorp
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Facebook is steeds meer een servicekanaal
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Beloon je fans (met offers)
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Varieer
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Adverteren
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Targeting is key
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Targeting o.b.v. emailadressen
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Retargeting
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Mobile App Install Ads
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Waar wordt het meest op geklikt?
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Dit zijn de winnaars
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Wie van de drie?
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Oranje is de winnaar
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B2B voorbeeld: Maersk Line
“the whole strategy is to get closer to our customers”
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Marketingfacts: Enorm bereik
!
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Coffee Bru
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Hamam Het Oosten
Bron: wouterkleinsman.nl
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Anja Geertsma Muurschilderingen
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Het resultaat
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Bedankt!
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www.likeconomics.nl
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@PeterMinkjan
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