What do we do?

Corporate Collaboration

Collaborate with us

Our Decision Scientists & Advisory Board

DCAL Forte

Spreading Analytics Awareness

Data Centre & Analytics Lab

Analytics Education

1

2

3

4

5

6

7

The Data Centre & Analytics Lab (DCAL) is a centre of excellence set up by the Indian Institute of Management, Bangalore in the year 2012. IIMB is one of the institution to venture into analytics training in 2010. Housed at IIMB campus, DCAL is a dedicated research, training and consulting lab to support interdisciplinary empirical research using data on Indian and multi-national organizations.DCAL acts as a platform for acadamia and practitioners to collaborate on research projects in the field of analytics and Big data to generate deployable solution to organizational problems.

WHAT DO WE DO?

What Do We Do?

1We collect, process and build analytic models to bring out innovative solution to be consumed by researchers and practitioners. Our corporate collaborators benefit from deployable solutions we provide to business problems. Researchers get access to an extensive and most comprehensive collection of analytics case studies of Indian and Multi-national companies. Our short-term and long-term training programmes on analytics equip employees with ability to analyze and act on the data in real time.

DCAL partners with Indian and International organizations to develop solution to problems using statistical techniques and machine learning algorithms. More than 100 projects using descriptive, predictive and prescriptive have been successfully completed by DCAL. More than 25 analytics cases have been published at Harvard Business Publishing.

Our visionTo inspire everyone to use analytics in all aspects of management.

Our missionTo become a Centre of Excellence by generating and sharing knowledge in the fields of Analytics and Big Data.

CORPORATECOLLABORATION2

DCAL works closely with corporate to generate end to end analytic solutions that can be automated. Several descriptive, predictive and prescriptive analytics problems have been successfully completed by DCAL.

DCAL has addressed problems such as customer churn, demand forecasting, recommender systems, NPS prediction, supply chain optimization, customer lifetime value, spare parts provisioning, markdown optimization, airline tail assignment and maintenance optimization, supply chain optimization, social media management in the past.

Research associates at DCAL work to generate solution to organizational problems using analytics.

The following case studies have been published based on the collaboration:

2017Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWareImproving Customer Engagement at VMWare through AnalyticsMarketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM CampaignBranding and Bollywood: The Behavioral Route to Branding Films

2016Customer analytics at Bigbasket – Product RecommendationsBMR Advisors - Competing on QualityMarkdown Optimization for an Indian Apparel RetailerCustomer Analytics at Flipkart.ComHR Analytics ScaleneWorks - Behavioral Modeling to Predict RenegePredicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms

2015Era of Quality at the Akshaya Patra FoundationLarsen And Toubro: Spare Parts ForecastingManaging Linen at Apollo HospitalsMarketing Head's ConundrumPackage Pricing at Mission HospitalScience of Social Influence: HP Brandclout

2014A Dean's Dilemma: Selection of Students for the MBA ProgramForecasting Demand For Food At Apollo Hospitals

2013DosaKing:A Standardized Masala Dosa for Every IndianCentral Parking Services Private Limited1920 Evil Returns – Bollywood and Social Media MarketingConsumer Choice between House Brands and National Brands in Detergent Purchases at Reliance RetailBreaking Barriers: Micromortgage AnalyticsA Game of Two Halves: In-play betting in FootballApollo Hospitals: Hospitality in Hospitals

2012Supply Chain Optimization at Madurai Aavin Milk DairyPricing of Players in the Indian Premier League

2010Delivering doors in a window – Supply chain management at Hindustan Aeronautics Ltd.Estimating Demand for New Regional Transport Aircraft

Working side-by-side with corporates, we partner with many government agencies as well as not-for-profit organizations in solving real-world problems.

Success Stories – The Corporate Connect

COLLABORATEWITH US

Collaborate with us

3Research PartnerDCAL invites companies for research collaboration on theoretical and applied aspects of analytics. The focus is on developing analytics solutions to address sector specific or company specific business challenges. We have collaborated with several organizations in the past to develop analytical models and automated the solution. The collaboration can be in the areas of theoretical research to develop new models and algorithms or applied research in the form applying existing techniques to a new problem.

Employee Training PartnerIIM Bangalore is one of the pioneers in the field of analytics training. IIMB started offering short duration executive education programs since 2008 and the certificate program on analytics was started in 2010.

Currently DCAL offers several short duration and long duration programs in analytics. DCAL offers training program on specific areas such as healthcare analytics, social media analytics. machine learning and deep learning algorithms.

DCAL has offers customized training programs based on specific requirements of the company.

Project/Internship PartnerDCAL has executed more than 100 analytics projects in collaboration with industry. Research assistants at DCAL work closely with the company to develop analytics solutions to their prob-lem. We also have dedicated research associates assigned to projects to provide end to end solution.

Knowledge PartnerIn this arrangement, the emphasis is on knowledge creation and sharing. We will build on analytical models on your in-house data which in turn can be used for internal consumption or given out as public data. Such research invariably gets published and the partner organization walks away with relative credits. We have published several case studies based on how Indian organizations are using analytics at the Harvard Business Publishing case portal. To stay relevant and ahead it is necessary to have access to external data and mash it with your own internal data. Leveraging on other company’s data helps build more effective analytical solutions. DCAL’s data factory can complement your in-house data to get that extra mileage.

2014A Dean's Dilemma: Selection of Students for the MBA ProgramForecasting Demand For Food At Apollo Hospitals

2013DosaKing:A Standardized Masala Dosa for Every IndianCentral Parking Services Private Limited1920 Evil Returns – Bollywood and Social Media MarketingConsumer Choice between House Brands and National Brands in Detergent Purchases at Reliance RetailBreaking Barriers: Micromortgage AnalyticsA Game of Two Halves: In-play betting in FootballApollo Hospitals: Hospitality in Hospitals

2012Supply Chain Optimization at Madurai Aavin Milk DairyPricing of Players in the Indian Premier League

2010Delivering doors in a window – Supply chain management at Hindustan Aeronautics Ltd.Estimating Demand for New Regional Transport Aircraft

Collaborating with corporates is a key-part of our work at DCAL, IIMB. A company can collaborate with us in 4 ways.

Research PartnerEmployee Training PartnerProject/Internship PartnerKnowledge Partner

All these modes of collaborations can be customized to suit organization specific requirements. Just connect to us to determine how a collaborative relationship could work.

OURDECISIONSCIENTISTS

Our team of decision scientists excel at drawing information from not just structured but unstructured and non-traditional data. Their knowledge coupled with real-life experience makes them an invaluable tool to find meaning in the chaos of data. DCAL’s quantitative horse-power and business domain expertise are unparalleled in providing context driven and custom-ized solutions.

4

Prof. Dinesh Kumar, Chairperson of DCAL has been recognized as one of the Top 10 most prominent analytics academicians in India for his extensive research in big data analysis by Analytics India Magazine. The magazine chose Professor Kumar for spearheading the analytics education industry in India. He is also the president of the Analytics Society of India (ASI).

Kiran R Arun Dhalil

Raman Narasihman

Director, Data SciencesVMWare Software India Pvt. Ltd.

Head - Marketing TechnologiesReliance Jio Infocomm Ltd.

Amardeep SibiaCEO

SatSure Ltd.

Vice President, Consulting & Global DeliveryCognizant Technology Solutions

Jayashree MukundanFounder Director

SM Netserve Technologies Pvt. Ltd.

Pulak GhoshDecisiom Sciences & Information Systems

Professor

Rajluxmi V MurthyDecision Sciences & Information Systems

Associate Professor

Chairperson, Committee on Disability

Shankar VenkatagiriDecision Sciences & Information Systems

Associate Professor

Advisory Board

Venkatesh PanchapagesanFinance & Accounting

Associate Professor

Chairperson, Real Estate Research Initiative

Prithwiraj MukherjeeMarketing

Associate Professor

IIMB Young Faculty Research Chair

Arnab MukherjiAssociate Professor

Chairperson, Public Policy

Chairperson, Centre for Public Policy

S Ramesh KumarMarketing

Professor

IIMB Chair of Excellence

G ShaineshMarketing

Professor

Chairperson

DCAL, IIMB was one of the first education institute in the country to offer a regular long-term certification program on Business Analytics & Intelligence (BAI). Started in the year 2010 the BAI program is one of the most sought after program in Analytics and has been ranked among the top by many rating agencies. This flagship program of DCAL has a selection rate of 1 in 15 today.

The year 2016 saw DCAL launching a specific program on Big Data. The Big Data Analytics certification program is a runaway success with the first batch.

Along with the two long-duration programmes, DCAL regularly conducts short-duration programs covering specific areas in Analytics.- Helathcare Analytics, Digital and social Media Analytics, Science of Data Driven Decision Making to name a few.

DCAL also conducts customized training programmes for various corporates both on and off campus – Cisco Systems, Honeywell, Aditya Birla Group are presently engaged. These programmes are tailor-made to suit the company’s requirements.

DCALFORTE5

ANALYTICSEDUCATION6Descriptive Analytics

Visualization dashboards using DJ.JS, HTML5, bootstrap, python. Dashboard using Web Development interface of R (Shiny).

Predictive AnalyticsRegression & Classi�cation Models, Multinomial classi�cation models, Ensemble Methods, Forecasting. Markov Models, Poisson Processes, Warranty analytics, Monte Carlo Analysis, Markov Decision process.

Prescriptive AnalyticsLinear Programming, Integer Programming, Multi Criteria Decision Making, Non Linear programming Applications of optimization in product mix, scheduling, planning, revenue management, capital budgeting problems.

Industry & Sector

Retail, Banking, Healthcare, Insurance, Supply Chain, Manufacturing, HR,Finance, Airlines etc.

Big Data Analytics

Scalable machine learning, Hadoop, Map Reduce, Spark.

Machine and Deep Learning

Machine Learning, Regularization, Neural Networks, Video Analytics,Gradient Descent, BFGS.

The team of DCAL has the spread as well as the breadth across all the types of analytics. A data focused decision is apt when a company successfully leverages across all areas of analytics. While most of our work is executed using open source tools like R and Python, we also have licensed software from SAS, SPSS, QlikSense, IBM cplex, Tableau, Prowess, CSPro.

Several case studies are developed by DCAL team with a view to facilitate research, teaching and training. Most of these cases are published and distributed through Harvard Business Publishing (HBP) and Richard Ivey School of Business (IVEY) and other platforms. Until date, about 100+ cases developed by IIMB team have been distributed through various platforms. DCAL has been one of the major contributors to this number and has published 25 cases at HBP. These case studies educate managers and students not just in India but in nearly 50 countries across the world. 50,000+ copies have been sold in 2016. Among the top-selling cases is DCAL’s ‘1920 Evil Returns: Bollywood and Social Media Marketing’.

Research and Publication

Annual Analytics Conference DCAL organizes an annual international conference alternating between Indian Institute of Science, Bangalore and Indian Institute of Management, Bangalore. It partners with Analytics Society of India (ASI) and Operational Research Society of India-Bangalore Chapter (ORSI-BC). The aim of the three day conference is to create a platform and facilitate knowledge sharing on advanced data analysis, business analytics, big data and business intelligence for academicians, practitioners and researchers.

FDP & MDPThe objective of the Management Development and Faculty Development programs is to provide the participants with a hands-on experience on analytical tools and techniques. These programs are hosted at sponsoring organizations and are driven by professionals with a rich experience in analytics domain.

SymposiumDCAL organizes an annual two day symposium which provides a platform to participants of the long-duration BAI and BDA programmes to present their real-life projects carried out at various organizations as part of the curriculum requirement. These presentations are judged by a team of experts and the best project is given due recognition.

WorkshopDCAL regularly organizes workshops on Data Science using R, Workshop on Data Science Using Python, Bid Data and Spark Developer, Machine learning, Deep Learning etc.

ResourcesFor the benefit of analytics professionals at large, DCAL regularly shares in-house material and videos. From articles and white papers to slide decks, these resources cater to both basic and advanced topics in analytics.

Analytics Masterclass SeriesThe Analytics Masterclass Series is a one-of-its-kind initiative of DCAL for academicians and practitioners to share the applications of Analytics and Big Data in various disciplines of management. The masterclass sees domain experts discuss on how analytics and big data can be used for solving domain and sector specific problems. The masterclass provides insights on how business analytics tools are extensively used in various industry verticals. The masterclass invites participation from who’s who in the analytics domain discussing on challenges and current trends.

SPREADING ANALYTICSAWARENESS

Spreading Analytics Awareness

7

INDIAN INSTITUTE OF MANAGEMENTBANGALORE

¦ÉÉ®úiÉÒªÉ |ɤÉÆvÉ ºÉƺlÉÉxÉ ¤ÉåMɱÉÚ®ú

For more information

Data Centre and Analytics Lab, Indian Institute of Management,

Bangalore, Bannerghatta Road, Bangalore 560076, India.

Website : http://dcal.iimb.ernet.in/

Email : dcal@iimb.ac.in

Phone : +91 80 26993822