Bora Özkent

NEW VENTURE DEVELOPMENT/DAY-6

Jibo Case Study

• Jibo tested demand in Indiegogo through crowdfunding. What are the potential advantages and disadvantages of this approach? Would you pursue the same path for your venture? Why, why not?

• Should Jibo pursue a platform strategy at launch, or should the company build the initial applications themselves and evolve into a platform strategy in time?

• When it comes time to develop a platform strategy, should Jibo take top-down approach (with strategic partners), a bottom-up (developler driven) approach, or a combination of the two?

• If you were hired as head of strategy and in the room with Breazeal, Chambers, and Smith, what execution plan would you recommend to attract developer investment in a platform that will not be shipping for over a year?

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Homework For Next Session

• Read Running Lean– Chapter 10: Get Ready to Measure– Chapter 11: The MVP interview

• Design and launch your first MVP’s, determine what you are going to measure, what you want to learn.

• Start getting customer feedback with MVP’s through interviews or measurements. Perform 15-20 solution/MVP interviews.

• Prepare Version 4 of Business model Canvas. Prepare and deliver a presentation including:– Lean Canvas versions 1-2-3-4 and changes among them.– Your MVP and what you have learned from it.– KPI’s and traction (if any).