A New Cultural City Designby Ronald Lenz, Waag Society & 7scenes - @ DISH ‘09

Medialab in Amsterdam, The Netherlands

Waag Society

Creative technology for social innovation

Education, Healthcare, Arts&Culture, Sustainability & Public Domain

Picnic festival, MediaGuild, CultureGrid, Fablab, Waag Products

Synergy: inside, outside and on the web

Cultural context

The City is forever changing...

The City is forever changing...

The City is forever changing...

Different layers with different tastes: historical, social, economical, cultural, religious and much more

The City is layered

But most are often hidden and not linked

Mobile as in connected through mobile phones

The City is mobile

Used for internet, navigation, tracking, communication, media recording & playback, games, hyper-local services and more

insert latest mobile internet and gps smartphones stats hereYes it’s true what they say: Mobile is the new Mass Medium

We know this - we have been mapping the City for quite some time now

The City is virtual

how do we want to see the city?

The City is designed

which experiences do we want to design?

we’ve only just started and we need new tools!

But how will we experience mobile culture?

The City - a new cultural space

Mobile and online platform for creating, publishing, playing and sharing GPS games and tours

7scenes

Create & PublishAll web-based, easy drag&drop interface

Select & configure templates such as role-playing, trading, treasure hunt & interactive story

Add tasks, photos, videos, sounds, notes & rewards to locations on a map

Publish for events or to everyone

Navigate places live on a map

Play

Location-based interaction: view media/content, perform tasks, upload photos and notes, pick up rewardsMulti-user gameplay: confrontations & trading, message with players

Collaborate with web-player

Set up scene pages for your project’s communication

Share

All interaction can be broadcast live

All player interaction is archived for playback later

Share your project with widgets

Personal religious journey through Amsterdam

Rituals

Connecting religions through rituals, contributing personal confessions

Traveling through the Dutch Golden ages in your car

Timemachine

VVV Graft-De Rijp, Midden Beemster & Museum molen, de Schermer

TimemachineLocation-based audio-based story that makes the landscape come to life.

TimemachineLocation-based audio-based story that makes the landscape come to life.

The IslandLoca%on‐basedmobiletradinggameplayedinA’dam&NewA’damatthesame(meaboutoursharedhistory

Basedonrealmarkethistoryandmechanisms

Allplayersaretraderscrea%ngawealthyNewAmsterdamcolony

Interactwithcityloca%onsandplayersbasedonplayers’GPSposi%ons

Brabants Kenniscentrum Kunst en Cultuur (BKKC)

Het Verdronken Landschap

Bike tours discovering ‘drowned’ villages in the Dutch landscape

Haags Historisch Museum

De Stad Geschonden

5 tours on hidden/lost WOII history of The Hague

Tours on architecture, gas prod history, nature, creativity

Westergas Fabriek

Diamant museum AntwerpenEducational game & tourist tour on Diamant history made by students

The City is a stageCreate experiences that change people’s perceptions of the city(we will have location-based information services in abundance)Think theatrical and playful performance - always remind yourself to fully make use of the physical City and everyone and everything moving

The City is a stageFind synergy between location, physical objects, mediated content, narrative, gameplay, people and activitiesPeople are intrinsically active, they just need the right trigger(we’ve all been kids)Sharing the experience is important, both in the moment and after

“It’s about the story stupid” - combine all tools / media / channels neededPrototyping is the only way - you never get it right the 1st, 2nd, ... time

So what kind of scenarios are you thinking of right now?

The City is yours!

ronald@waag.org, @rlenz, slidehare.net/rlenz