Dawn Squires. 1. Determine flyer purpose Gain votes Publicize event Sell product, etc. 2. Analyze...
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Transcript of Dawn Squires. 1. Determine flyer purpose Gain votes Publicize event Sell product, etc. 2. Analyze...
![Page 1: Dawn Squires. 1. Determine flyer purpose Gain votes Publicize event Sell product, etc. 2. Analyze Audience Where are they employed Educational background.](https://reader030.fdocuments.in/reader030/viewer/2022032722/56649f465503460f94c6817b/html5/thumbnails/1.jpg)
Dawn Squires
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1. Determine flyer purposeGain votesPublicize eventSell product, etc.
2. Analyze AudienceWhere are they employedEducational backgroundPossible questions
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Some suggest gathering images of people who represent the audience and looking at them during the design process to keep you focused.
3.Gather ContentContent in a spreadsheet? database?View web sites, pamphlets, magazines, articles,
etc., to see others’ approach to topic.Personal interviews
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4. Determine Content to UseList 3-4 major ideas you want the audience to
remember after viewing the project.Begin with the end in mind . . .
5. Consider how project will be presentedColored paper? Transparencies? PowerPoint? With
a Projector? Poor lighting?Can an image emphasize a concept best?Plan order information is presented to audience.
People usually remember the 1st and last pieces of information best
Put most important information at the beginning & end/top & bottom
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Planning the project helps ensure a successful project!
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Partner with another student.Each of you practice reciting the 5 steps in
planning a project.
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Text – Follow the “less is better” principle. Use as few words as possible.
Text Format – Consider size, shape, color, and position on the page.
Appropriate images – Should be eye-catchingShould convey message of flyerShould grab attentionShould draw people to read the flyer
Does it need a border?Nice border may help draw attention.Be careful not to clutter flyer with background.
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HeadlineFirst line of text on flyerConveys product/service being offered
Body copyText between headline and signature lineHighlights key points of messageUse as few words as possibleShould be easy to readEmphasize positive
Must be reasonable, honest & believableSignature line
Last line of textContains contact information or the rallying call