Davies rebrand case study

Competitor and brand analysis

Think

Think

To become the leading provider of end-to-end claims solutions to the UK general insurance and Lloyd’s of London markets.

Inspire: • Praise for a job well done• Tell colleagues when they get it

wrong and make it right• Work together as a team to deliver

great service

Empower: • Take ownership of the claim• Do what you say you will do• Give realistic expectations and stick

to them

Aspire: • Proud to be an insurance and claims

professional• Driven to be the best we can be

• Motivated by helping our customers

Deliver: • Take the time to understand, so we

can make the right decision• Don’t rush the customer• Use our judgement first and

foremost, to do what is right

To be the leading specialist claims business in the UK and Ireland, working in partnership with insurers, intermediaries and policyholders to deliver exceptional service and value.

Reimagining claims

Feels: Energetic, Enthusiastic, Strong values, Slightly edgy, Fun, Inspired

Speaks: Engaging, Dynamic, Approachable, Friendly, Knowledgeable, Expert, Calm

Looks: Professional, Innovative, Fresh, Simple, Modern

Thinks: Customer-centric, Ownership, Innovative, Integrity, Considered, Analytical

Behaves: Energetic, Driven, Professional, Honest, Caring, Authoritative, Confident

Innovate: One paperless platform. Invest in new technologies to improve service.

Professional: Invest in own talent to provide qualifications and a career pathway. Experts in our field offering pragmatic, technically focussed solutions.

Specialise: Develop specialisms to create sector expertise. Use claims data to generate new revenue streams that add value to our offerings.

Grow: Reimagining how claims are managed and developing new clients to drive business growth.

Vision

Values

PersonalityStrategy Positioning

Brand foundations

Design

Logo development

Design

Division

Product or service

Group

Managed systems Property claims Property solutions Specialty claims

Brand structure

Knowledge partnershipsAt Davies we use experience and innovative technology to manage claims. This gathers important information about the risks our clients insure.

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Davies news

Davies Group strengthens management team to support growth & development More...Davies Managed Systems named among the 1000 Companies to Inspire Britain by the London Stock Exchange More...Davies Group recruits learning and development manager in drive towards greater professionalismMore...Garwyn & Davies Liability recruits disease specialist as part of expansion plans More...Davies Group strengthens major loss team with key adjuster hire More...

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Disease claims

reimagining claims

Knowledge partnerships

At Davies we use experience and innovative technology to manage claims. This gathers important information about the risks our clients insure.

We believe that by working in partnership with our clients they can take advantage of our knowledge and the information we gather to manage their clients’ risks.

Get in touch with us if you want to reimagine how this could benefit you.

[email protected] t. 0844 856 2308www.davies-group.com

reimagining claims

Design concepts

www.davies-group.com




John Smith ACII

Claims Manager

t. 0844 123 4567

m. 07767 123 456

[email protected]

Davies Group Limited 3 Minster Court Mincing Lane London EC3R 7DD


Design

Create

Rebrand launch event

Create

Brand launch movie

Staff rebrand movie

Create

Create

Website development

Create

Social media

Create

Corporate brochure

Proud to be an insurance and claims professional

Driven to be the best we can beMotivated by helping our customers

Leading each otherA Davies person reaches for the top

Aspire to be the best

To reimagine claims we must reimagine Davies:

Take the time to understand, so we can make the right decision Don’t rush the customer

Use our judgement first and foremost, to do what is rightA Davies person delivers on their promises


Deliver on our promises

Take ownership of the claim

Do what we say we will do

Give realistic expectations and stick to them

A Davies person takes action


Empowered

to act

Do it right first time

Praise for a job well done

When colleagues get it wrong, help them make it right

Work together as a team to deliver great customer service


Inspire each other

A Davies person is a team player

Our bigReimagining Davies

Inspire

Inspire each other

• Do it right first time

• Praise for a job

well done

• When colleagues get it

wrong, help them make

it right

• Work together as a

team to deliver great

customer service

Deliver

Deliver on

our promises

• Take the time to

understand, so we can

make the right decision

• Don’t rush the customer

• Use our judgement first

and foremost, to do

what is right

Empower

Empowered to act

• Take ownership of

the claim

• Do what we say we

will do

• Give realistic

expectations and

stick to them

Aspire

Aspire to be

the best

• Proud to be an

insurance and

claims professional

• Driven to be the best

we can be

• Motivated by helping

our customers

• Leading each other

Put the customer first in all we doI

AE

A Davies person

is a team player

A Davies person

delivers on their

promises

A Davies person

takes action

A Davies person

reaches for the top

D

Create

Staff brand communication

Create

Branded merchandise

Create

Branded workwear

Create

Signs

Create

3D wall symbol Wall directory sign

Wall directory sign

Parking signs: wall mounted and free-standing

Sub brand wall sign Wall sign

Vinyl glass/window sign

Meeting room o�ce privacy graphics

660mm

100

0m

m

1000 - 1,500mmtbc at survey

400mm

400mm 400mm

450

mm

368

mm

368

mm

150

mm

Sized to fit

300 mm

Signs

Davies rebrand case study

Marketing

Transcript of Davies rebrand case study