Welcome

Thank you for the opportunity to provide additional information which will further clarify why McFadden/Gavender Advertising is the best local agency to partner with Konnect for the upcoming opening of

the first Dave & Buster’s in Tucson.

You will find that our team and agency have the experience to create a memorable PR/Marketing campaign that will generate buzz throughout the area while also establishing Dave & Buster’s as the place to be for good times, great food, and fun games. With our local expertise, we are certain this new location will immediately be

the talk of the Old Pueblo.

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Account Team

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KAREN GAVENDERCOO/Co-OwnerKaren serves as the direct contact to the agency’s internal management team, touching all project details with full passion, vision, and most of the time, a bit of humor! Karen also serves as the direct contact for many of the agency’s clients, along with the top-line directors. Just a phone call, email, text, video conference, car ride, or plane flight away, Karen is there to make sure anything you need gets done. She is an experienced expert in grocery, CPG, hospitality, and more—working directly with clients’ executive teams on all facets of their brand. Karen is also creative and works on campaigns with the agency’s creative and content teams. She sees every piece of art before it leaves the building. She grew up in San Diego and graduated from the University of Arizona, before beginning a career in on-air television news, both in California and Arizona. Karen’s award-winning career in television gives her extraordinary credibility when working with our PR team to help secure placement for clients in everything from The Today Show to local news or publications by market across the country. Thanks to her extensive experience in media relations, journalism, and video production, Karen understands what reporters are looking for, how to speak their lingo, and how to get them what they need on deadline.

TARA MCKELVYGeneral Manager“Deadline” is Tara’s middle name. As our General Manager, she ensures the team is getting all projects and every detail completed on time. It’s a big job, but she cracks her whip (not literally) and jobs are input into our project tracking system, Basecamp, and then filtered to the appropriate department. Tara works directly with the owners, department directors/managers, and other employees to make sure nothing falls through the cracks. She keeps the plates spinning successfully and she doesn’t leave until the job is done. Tara is known for her steady, nice approach and her great smile. Tara also manages our team of media buyers who purchase and negotiate all over the country. Tara is a Tucson native who went to school at ASU. She has been with McFadden/Gavender Advertising for nearly eight years … and we are not letting her go anywhere!

Account Team

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TAYLOR BENTALLPublic Relations DirectorTaylor grew up in New Hampshire and moved to Idaho to pursue a degree for public relations and advertising at Brigham Young University. After graduating, Taylor and his wife moved to Tucson. Before working at McFadden/Gavender, Taylor was the Marketing Director at Direction Marketing & Design, the Social Media and Marketing Manager at Circle of Love: Formal Wear, and the Editor of the Scroll Newspaper. Taylor currently oversees all of the local, regional, and national public relations clients. Taylor’s responsibilities include campaign strategizing, writing and sending out newsworthy pitches to media outlets, researching awards for clients, securing coverage, and creating detailed reports of media coverage. Taylor and his team work hard to generate ideas on how each client can receive media attention for TV, print, and social media. His team works with VOCUS, as well as personally developed contacts and sources by market.

JAZMIN LOPEZSenior Client Services ManagerThe heartbeat of all things clients is Jazmin Lopez. She has been an asset to the agency for six years. With a background in customer service, her client management is full of sunshine and is always flawless. Jazmin is the key contact for project starts, proofing, and changes with clients. She works intimately with the owners, as well as all departments to ensure whatever our clients need, they get. As a mother of three, Jazmin knows how to spin plates without dropping them! She is extraordinarily talented, disciplined, fluent in Spanish, and an overall delight. And she has a great sense of humor!

Account Team

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ANDRES PORTELAPublic Relations ManagerAndres received his bachelor’s degree from the University of Arizona in political science-pre law with minors in African studies, East Asian studies, adolescent and community education, and marketing. During his time in college, he was a writer for the school newspaper, campus radio DJ, certified as a nursing assistant, completed a medical mission to Africa, and was a campaign intern for Congressman Ron Barber during his reelection. Busy guy! But that’s how he likes it. Andres can multitask with great success—a strength for all of our clients. At McFadden/Gavender, Andres works with clients to ensure their PR priorities are surpassed. He takes their basic necessities and creates unique opportunities which translate to media coverage. His responsibilities include coming up with story ideas, working with editorial calendars, writing and sending out newsworthy pitches to media outlets, researching awards for clients, securing coverage, and creating detailed reports of media coverage.

CZARINA NAFARRETEPublic Relations/Social Media ManagerFrom arranging her Top 8 on Myspace as a teen to having a team which manages one Facebook page with nearly 300K fans, as McFadden/Gavender's social media guru, social media has always been a part of Czarina’s life. A University of Arizona graduate, with a double major in French and journalism, she brings adept social and PR skills to her position with writing, fan interaction, and video content production. Czarina's writing and strategizing experience is varied, having worked with over 20 different clients ranging from grocery store chains to consumer packaged goods. In between staying on top of the latest hashtag or app, you can find Czarina updating her Instagram or on-stage with her improv troupe. A passionate story-teller, Czarina can weave a story in 140 characters or less.

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Case Study: Sprout Farmers Market

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When Sprouts Farmers Market engaged McFadden/Gavender as its full-service agency of record, it was a first for the grocer.

Valued at $3 billion, Sprouts is now one of the fastest-growing public offerings. The ultimate goal of utilizing a full-service agency was to achieve total support in all areas of mainstream advertising and PR, as well as digital and social media for the brand's aggressive growth plans. The relationship was a runaway success since day one. McFadden/Gavender was directly involved in the planning and on-site execution of all new store grand opening elements, including the creative concept, advertising campaign, public relations, events execution, social media, and web. The ultimate goal for these grand opening was to create a memorable experience for consumers, press, and local VIPs, so as to obtain initial and sustained sales.

Our public relations gurus secured the grocer priceless positive coverage, and, on some occasions, managed tremendous crisis management outbreaks. McFadden/Gavender is very experienced in accomplishing these objectives flawlessly.

McFadden/Gavender has attended dozens of grand openings for Sprouts and has helped create BUZZ around these events. Here are some shots which include M/G owner, Karen Gavender, and the M/G

team.

Case Study: Aloft Tucson

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McFadden/Gavender organized and executed the grand opening for the debut of Aloft Tucson University. As the first and only location in Tucson, it was extremely important to establish a brand identity for the hotel which would reflect the high-quality reputation of Starwood Hotels & Resorts Worldwide, Inc., the owner and operator, while simultaneously setting it apart from its existing portfolio of hotels. The goal was to make a splash on the market which would create a sense of excitement for the property as a destination with a stylish urban attitude, establish the hotel as a good corporate citizen, and excite the community about its newest neighbor. The campaign also sought to build awareness of the hotel’s W XYZ Bar and Backyard. To achieve this, M/G planned the event from start to finish. A carefully detailed overview of the steps needed for it all to come together was created in advance by month. Sticking to this overview, the event itself was also detailed in 15 minute increments. Utilizing a multifaceted approach, our PR department created a targeted attendee list, enlisted local public figures to appear and speak, and set up pre- and post-event interviews. Our social media team created a social media giveaway and unique hashtag, as well as e-blast announcement to create buzz. Our media and projects departments worked together to set up all the event details and entertainment, including fire dancers, stilt walkers, the ribbon cutting, lighting, music, and breakdown.

The grand opening was attended by hundreds and received coverage in 17 different news outlets, including print, online and TV. The hotel has gone on to remain a fixture of the University area and enjoys a reputation as a contemporary destination for those who wish to travel in style.