Data.com Connect Presents: Natascha Thomson - Fundamentals of SEO and SMO strategy
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Transcript of Data.com Connect Presents: Natascha Thomson - Fundamentals of SEO and SMO strategy
Cnfidential MarketingXLerator
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Fundamentals of SEO and SMO
Natascha Thomson CEO, MarkeHngXLerator
April 16, 2015
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Natascha Thomson [email protected] @NaThomson +1 (925) 519-‐8111
Over 15 years of B2B markeHng experience in Global 2000 and startup companies. Customers include SAP, EMC, Polycom, SLAP, Lookingglass.
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1. SEO 2. SMO 3. Inbound MarkeIng 4. Keywords 5. Tools 6. Strategies & TacIcs for SEO/SMO Success 7. Tools 8. Measuring Success
9. Q&A
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SEO
“The process of affec.ng the visibility of a website or page in a search engine’s unpaid results.”
Source: Wikipedia.org
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SMO
“The use of social media outlets and communiIes to generate publicity to increase the awareness of a product, brand or event.“
Source: Wikipedia.org
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Google Algorithm Coming up:
“Star.ng April 21, we will be expanding our use of mobile-‐friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
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“Mobile-‐Friendliness” Defined
30 %of total traffic comes from mobile How much mobile traffic do YOU get? Google AnalyIcs .Audience > Mobile > Overview • “Website soiware that’s compaIble with mobile (so no
Flash, for example) • Large, readable text without zooming • Content automaIcally resizes to fit the screen (so you don’t
have to scroll horizontally) • Large links with plenty of space between each so they are
easily tapped’
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Take the “Mobile -‐Friendly” Test hmps://www.google.com/webmasters/tools/mobile-‐friendly/
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Customer-‐Centric
• What problem is your client trying to solve? • What informaIon is he/she looking for? • What exact words will they type into the browser?
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There are over 200 factors Google considers for their ranking. This presentaIon will not present the technical factors, e.g. how to opImize your website via HTML code, URL names etc. To opImize hire a web master to do that part.
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Content
• Provide the right content in the right context. What does that man?
• Think “Buyer Cycle”: Paste picture here.
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SEO Success =
• Improved Google Search Rank • Increased site traffic • Increased Ime & engagement on site • Increased conversion rate • Increased number of leads • Increased number of closed deals • Improved User Experience
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Natascha Thomson [email protected] @NaThomson +1 (925) 519-‐8111 MarkeHngXLerator.com
Over 15 years of B2B markeHng experience in Global 2000 and startup companies. Customers include SAP, EMC, Polycom, SLAP, Lookingglass.