Sumana H

Visualizing Hacks

Business Data Visualization Challenge

Problem:John Smith is a Sales Director. He has 15 Managers, spread across 5 teams reporting to him. Each of these managers handles multiple customers. Each of these customers has multiple accounts. Each account has multiple campaigns. Phew! He needs to be able to track performance at the team level, the manager level, customer level, account level and finally the campaign level.

A concept view of John’s business, for reference 

•  •  John

Smith

Team A

Manager R

Customer 1

Customer 2

Customer 3

Account A Account B Account C

Campaign A

Campaign B

Campaign C

Manager T

Team D Team E

Possible Solutions• A multi-level drill-down tree-map/heatmap

visualization

• Reference: www.smartmoney.com/map-of-the-market/

• Technology - using YUI and javascript .d3 library

Snapshot Problem :• As a owner of website www.XYZ.com , John

would like to know the engagement and reach of his website with his target audience.

• His target audience is spread across multiple geographies and across different age groups

• He would like to know the page views, uu, time spent for his website.

• visualize a solution for John, to help him get a quick view of his website

Network Map Dashboard

Problem:• John runs a manufacturing factory that he

inherited from his uncle. He is tech savy, but his uncle believed in traditional methods. John realized that all the processes in the factory are linked, and there are dependencies. His uncle had told him that tracking the progress of the various processes is a big challenge.

Possible Solution• Create a network map visualization with each

node as a process and at any point in time it should tell John, if any processes have failed and if because of this other dependent processes are not able to run

THANK YOU