Data Integration

The Challenge

Website

Mobile apps

Media/Print & Outdoor Ad

TV Ad

Social Networking apps

Radio Ad

Brand perception

Shop & Filed MKT

Call Centres

Data Warehouse

Customers’ Data

Marketing Mix

Channel

Mass

TV/Print/Radio

Outdoor

Field

Product Placement

Onlin

e

Online Ad

Blog

Search

Website

Mobile

E-Mail

Offl

ine

Direct Mail

Call Centre

Store/Branch

Service Team

Awareness ConsiderationInitial

purchaseOn

boardingUp

SellingLoyalty

Approaches

Approaches

1. Single data warehouse

2. Providing a common interface (user friendly) that works with several custom wrappers.

The Solution

A better used of Web Analytics

1. From Individual Identification

2. To a Single Data System