Data First - The Next Mobile Wave
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1 Copyright Paul Golding, 2011 http://paulgolding.com Data First! - The Next Mobile Wave Paul Golding Sept 2012 (Presented to Ericsson SV)
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Why user data is core to the next wave of mobile innovation, including the role of Big Data. This presentation to Ericsson VPs visiting Ericsson Silicon Valley, so has a service provider perspective.
Transcript of Data First - The Next Mobile Wave
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Copyright Paul Golding, 2011http://paulgolding.com
Data First! - The Next Mobile WavePaul Golding
Sept 2012 (Presented to Ericsson SV)
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Copyright Paul Golding, 2011http://paulgolding.com
Data is core!
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Key numbers:21 years in mobile ecosystems16 patents (mobile chip design)4 books1st mobile apps co. in Europe1st SMS gateway/apps platform1st mobile internet portal1st push email solution1st productivity staff pick Apple
Relevance?
Paul GKey roles:Advisor SixthSense (Mobile Big Data - US Founder AlphaPunk design agency - UKProduct/Search Strategy Art.com - USChief Disruption Officer (Telefonica) - UKChief Apps Architect Motorola - EMEAHead of Open Platforms (O2 UK) - UKFounded the O2 UK Incubator - UKMentor at Springboard Incubator - UK
Means I have done some stuff to at least point in the right direction!
4I followed the mobile innovation to Silicon Valley
Mobile centers of gravity shifted West! So I followed.
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ExperienceEcosystems
Real-time Web
SensorProliferation
CloudComputing
Post PC epoch
Centers of gravity in the mobile universe...
Very few of these forces influenced or controlled by CSPs
AppEconomy
AbundantAccess inc. M2M
Exploding Mobile
Universe
(heavy Silicon Valley influence)
6Shift in power from CSPs to Internet/software companies...
comms
OS
Web
apps
2007
Closed
Web
OS
comms
apps
2011
Open
Telco OEM Internet
Web
OS
comms
apps
2014
Experience Platforms
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MoneyGaming HealthMedia SME/CorpSocial “Experience Platforms”
“The Web Operating System”
“Infrastructure Enablers”IaaS
PaaSSaaS
CaaS
Telco
Family
iOS AndroidHTML5
Mobile Digital “Stack”
BIG DATA
NaaS
Very little telco power in the digital services stack
Apps
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Souce: Zokem-CINT - http://bit.ly/dLIQzQ
App experience...Telco
Mobile user experience has moved towards apps...
9Digital experience economy...
Network Infrastructuree.g. LTE, 3G, WiFi, ADSL, Cable...
Software/Device Ecosystemse.g. iOS, Android, Web...
User Experience(apps)
$$$$$$$
$$$$$
$$$
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Software/Device
Network Infrastructure
User Experience (apps)
Digital experience influence...
Control point
Where’s the next wave of innovation?
11Which future?
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Inert
BRAIN#2
BRAIN#1
In the smartphone epoch, we carry two brains...
13But we actually have three brains!
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
BRAIN#1
BRAIN#2
BRAIN#3 (Cloud)
Brain #2 is the enabler for Brain #3 to make Brain #1 better/happier!
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http://paulg.stuff/car/245534462342
/vitals/heart...
/watch/temperature/..
/home/windows/..
/trainers/wear/..
And things all around us increasingly have “brains”
Internet of Things
“20 Billion devices by2020” - GSMA
15Even our body parts are beginning to “talk”...
Source: PSFK - http://bit.ly/aES59A
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realtime
storage
realtime
processing
realtime
output
Distributed sensor grids
“Sensor Net”
Big Data is what gives the cloud brains (intelligence)
Key enabler: Big Data!
Extracting/creating value from data streams!
Machine intelligence
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ExperienceEcosystems
Real-time Web
SensorProliferation
CloudComputing
Post PC epoch
Centers of gravity in the mobile technology landscape...
Big Data is becoming the single most important enabler
AppEconomy
AbundantAccess inc. M2M
BIGDATA
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Software/Device
Network Infrastructure
App-centric Experience (APPS)
Digital data influence...
User-centric Experiences (USER DATA)-- Seamless, Productive, Personalized
19The current wave advantage...
Software DNA
The interface withcustomers is via software (apps)
Influential digital companies have software DNA
20The next wave advantage...
Data DNA is now key...
The value of the interface withcustomers is the data (knowledge)
The strategic advantageis to think data!
Big Data!
Machine intelligence!
Data first!
21The next-wave CSP model
Big SwitchDevice Device
Old: connection-centric, “dumb”, task-agnostic
See presentation: http://prezi.com/a_wvol7ejjk6/connected-services-brands/
Big DataPlatform
UserNeed
EconomicOpportunity
New: user-centric, “smart”, task-aware
A revised network model
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MoneyGaming HealthMedia SME/CorpSocial “Experience Platforms”
“The Web Operating System”
“Infrastructure Enablers”IaaS
PaaSSaaS
CaaS
Telco
Family
iOS AndroidHTML5
BIG DATA
NaaS
Mobile software stack top to bottom...
Where’s the data power?
Opportunity
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Think: “Data First!”
•The centre of gravity for services•Enabled by Big Data/Smart networks•A new control point - means war...•Will be won by “Data DNA” companies•Still a massive opportunity!
@pgolding(C) Copyright Paul Golding, 2010
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Thank You
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