In-game Currency Gifting

Harry LiuKabam.comData Analysis in Game Designkingdom of Camelot: battle to the north

Kabam>$100M revenue, growing +50%Global: SF, Austin, Beijing, EUCross platform: Kabam.com, FB, iOS, G+, Kongregate, Steam, AndroidPortfolio: KoC, DoA, Godfather, Edgeworld, Hollywood IP: The Hobbit, The Godfather

Questions for youAre your game features designed well enough to make a smash hit? How do you know? if missed, why?you released a new version, a new feature, a new game loop, but do players like it? who likes it? is it being liked enough?You have limited producer, engineer and art resource, are they working on the most important things? How do you know? How do they know?When you run events to boost DAU or daily revenue, is the event good enough? or not? why?You need Data Analysis

Cohort basedYou are in Retail IndustryPerfumeJewelryAirline TicketsBiscuitsYou are the Federal Reserve!

Know whats going on in real time

BI system structureFor tech people, for architectRaw Data StoragetrackingData process, aggregationAggregated data storageGraphic presentationAd hoc Data AnalysisAlertingHow to setup your BI systemDos:Use third party chart tools, alerting tools, servicesHIVE using Amazon Cacti/Zenoss/MRTG/NagiosDontsDo everything by yourselfYou are in game industry, not BI tool industryHot TopicsProducers focus and relationship with engineers/artistsTrack all players behavior 30-200 events type, 10M events a day

Kabam StrengthHuge marketing support to drive games' revenueEU localization, Customer SupportKnow core games deeplyPromotion opportunity with Apple, Google, FB, GameStop, What theme is good for what genreTop Art Style GuideLive OpsWe are looking for great games to publish in western countriesharryl@kabam.com