STAGES OF LOCALIZATION

DARIAN SHIMY - @DSHIMY VP OF ENGINEERING, WEEBLY

EUROPEAN ENTREPRENEURSHIP & INNOVATION STANFORD ENGINEERING FEB 1, 2016

Trusted by 30 Million people worldwide

271 EMPLOYEES

15 LANGUAGES

30M SITE CREATORS

170 COUNTRIES

250M MONTHLY USERS

AS YOUR BUSINESS EVOLVES, SO MUST YOUR INTERNATIONAL STRATEGY.

STAGE 1 GETTING STARTED

DEMANDS FROM INTERNATIONAL USERS WOULD BE A GOOD PROBLEM TO HAVE.

Startup Founder

STAGE 1: GETTING STARTED

NONESTRATEGY

STAGE 2 EASY GROWTH

Country TrafficAustralia 2%Brazil > 1%Canada 10%China > 1%France > 1%Germany > 1%Great Britain 5%India 2%Mexico > 1%United States 80%

Country Traffic LanguageAustralia 2% EnglishBrazil < 1% PortugueseCanada 10% EnglishChina < 1% ChineseFrance < 1% FrenchGermany < 1% GermanGreat Britain 5% EnglishIndia 2% Hindi/EnglishMexico < 1% SpanishUnited States 80% English

ONE SIZE FITS ALLSTRATEGY

TRANSLATIONS

&

MEANT TO SAY

DRAG AND DROP

ACTUALLY SAID

DRAG AND SPILL THE WATER

3000

MEANT TO SAY

TRUSTED BY 30 MILLION PEOPLE WORLDWIDE

ACTUALLY SAID

YOU TRUST THE WORLD HAS 30 MILLION PEOPLE

TRY IT FREE

TRY IT FREE

KOSTENLOS AUSPROBIEREN

WE SAID ‘LOCALIZATION’ BUT YOU HEARD ‘TRANSLATION’

- European Customer Base

STAGE 2: LOCALIZATION

THIS FEELS LIKE WORK

STAGE 3 DRIVE GROWTH

COUNTRY TARGETSTRATEGY

WHERE TO?

BUILD AND SHIP

THERE IS NO SINGULAR STRATEGY

QUESTIONS(IF YOU DON’T HAVE ANY QUESTIONS, YOU WEREN’T PAYING ATTENTION.)