Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce
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Social Media for Non- Profits Darian Heyman-Rodriguez Dave Boyce
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Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce. Darian Rodriguez Heyman. Dave Boyce. Social Media Campaigns. Planning Selecting Tools Selling to Management Measurement. Definition of Engagement. - PowerPoint PPT Presentation
Transcript of Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce
Social Media for Non-Profits
Darian Heyman-RodriguezDave Boyce
Darian Rodriguez Heyman Dave Boyce
Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
Definition of Engagement
A reciprocal contract between two entities whereby each gives and receives over time
Calendar = Commitment
Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
Must-have Social Media1. Facebook2. Twitter3. LinkedIn4. Social Giving Platform
Nice-to-have Social Tools
Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
Social Media Campaigns
1.Planning
2.Selecting Tools
3.Selling to Management
4.Measurement
How to Measure a Campaign
The Main Metrics to Follow
Supporters Donors
Dollars Effort
How to Set-up and Run Tests
Define Test Audience
Define Test Messages
Run Small Test via Email, Facebook, Twitter, LinkedIn
Analyze Results(O.R./CTR/Traffic/Shares/Donations/)
Optimize. Test Again. Scale. Repeat.
Thank You!
