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Darefest 2014: how to prototype your organisation
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HOW TO PROTOTYPE YOUR ORGANISATION? JO MARTENS - NASCOM
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Transcript of Darefest 2014: how to prototype your organisation
HOW TO PROTOTYPE YOUR ORGANISATION?JO MARTENS - NASCOM
I AM
JO MARTENSAND I’M WORKING AT NASCOMHI!
We are service designers
We conceptualise, develop and
manage digital platforms and services
A B
You want to go from A to B
?
A developer builds you a car
A B
You want to go from A to B
An agency builds you a pretty car
BA
You want to go from A to B
A service designer guides
you along the way from A to B
?
B
You want to go from A to B
A
Z… and beyond
WHY PROTOTYPE OUR ORGANISATION?
It’s a VUCA world
It’s a mental world
Mental models are essential tools,
allowing us to navigate through life
IMAGINE A MAP OF THE WORLD
5 seconds
How you interact with a technology
organisation, is a function
of your mental model
of that technology organisation
“SHAKE IT LIKE APOLAROID PICTURE”
WRONG MENTAL MODELS CAUSING TROUBLE…
TRAPPED IN A MENTAL MODEL
HOW TO PROTOTYPE?
CREATE CULTURE
CREATE EXPERIMENTS
CREATE HABITS
CREATE CULTURE
Culture is doing little big things, over and over again
PRESENTS
At nascom, we are culture pushers
Culture
Methods
Tools
Tools and methods don’t solve problems.
help you do what you dodictate how you do things
who you arewhy you do what you do
Why?
Culture
Methods
Tools
help you do more,scale up
help you do things right,govern
pushes everyone to make the right choices
Why?
Culture
Methods
Tools
The Ikea-effect: when labour leads to love
“The Ikea effect: http://en.wikipedia.org/wiki/IKEA_effect”“ When labour leads to love: http://www.nascom.be/blog/when-labour-leads-love-nascom-club-house”
PRESENTS
The analogue-effect: when linear leads to attention
PRESENTS
You hire attitudes, not skills
Flourishing talent
PRESENTS
The tale of the fox and the hedgehog
“http://www.nascom.be/blog/hand-heart-and-mind-craftsman”
PRESENTS
The practical wisdom of the professional
CREATE EXPERIMENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
CREATE HABITS
PRESENTS
C-MINE 1 BUS 13Evence Coppéelaan 91
3600 GenkBelgium
Phone +32 89 20 15 00Fax +32 89 20 15 01
THANKS!
