Daksh HSBC Report

8/12/2019 Daksh HSBC Report

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A

Project Study Report

OnTraining Undertaken at

Titled

ANALYSIS OF THE AN!IN" SER#I$ES OF HS$%ITH $O&PERISSION OF OTHER AN!S

Submitted in partial fulfillment for the

Award of degree of

&a'ter o( u'ine'' Ad)ini'tration

ARYA COLLEGE OF ENGINEERING & IT

Submitted By: - Submitted To:-

DAKSH SHARMA Dr. MANISH SHRIVASTAV

MBA Part-IV SEM

2008-2010

*


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PREFACE

Theories are being developed, designed and stated on the groundwor o! their pra"ti"al

i#ple#entation and usage$ %or e&perien"e see#s to be #ore e!!e"tive and indispensable

!a"tor o! #aing an individual an adept$ This is be"ause one "annot do without being e&posed

to var'ing "ir"u#stan"es and possible "onse(uen"es$ Training not onl' develops individual

sills and abilities but also provides pro!i"ien"' in wor per!or#an"e$

This report is a "on"rete !or# o! the nowledge that was a"(uired during su##er

training in the ban that is part o! two 'ear !ull ti#e #anage#ent progra##ed$ )t e#phasi*es

on learning b' doing$ The training paves the wa' !or su""ess!ul entran"e in the "orporate

world !or students$

) have studied and e&plored saving a+" and invest#ent pro"ess o! the ban, its #aret

share in the odhpur #aret and wa's o! in"reasing its #aret share$ )t was reall' a great

opportunit' getting pra"ti"al insight o! the #aret$

)nitiall' ) !elt that "lassroo# stud' was irrelevant and to useless in an' "on"erns

woring, but graduall' ) reali*ed all the basi" !unda#ental "on"epts studied are lined in one

or the other wa's to the organi*ation$ Further it "ould be said that theor' and pra"ti"al training

are supple#entar' to ea"h other and help in drawing #eaning!ul "on"lusion and its .ust a

#atter o! #odi!'ing the theor', so as to appl' in to given a pra"ti"al solution$) sin"erel' believe that there is no better pla"e to learn the pra"ti"al side o! #anage#ent

studies than the industr' itsel!$ %ith the data that was "olle"ted ) have tried #' best to provide

so#e !ruit!ul suggestions and re"o##endations$

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Acknowledgement

) e&press #' sin"ere thans to #' pro.e"t guide /r$anish hrivastav, !or guiding #e right

!or# the in"eption till the su""ess!ul "o#pletion o! the pro.e"t$ ) sin"erel' a"nowledge

hi# !or e&tending their valuable guidan"e , support !or literature , "riti"al reviews o!

pro.e"t and the report and above all the #oral support she had provided to #e with all

stages o! this pro.e"t$

) would also lie to thans the supporting sta!! !or their help and "ooperation

throughout our pro.e"t$

ignature o! tudent3

4a#e o! the tudent

,


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EXECUTIVE SUMMERY

The #ain ob.e"tive o! this report is to stud' the wealth #anage#ent produ"ts o! 56C and"o#pare the# with that o! other bans$ The stud' in"ludes a "o#petitive anal'sis o! thedi!!erent t'pes o! produ"ts being o!!ered b' the bans, their target "usto#ers, the servi"esthe' render and the e&tra !a"ilities that the' provide to their "lients$

As various e#plo'#ent s"he#e are also woring with ban to upli!t the e&isting e"ono#i"status$ )n a nutshell, it provides e#plo'#ent, #one' #anage#ent, interest in"o#es andlo"ers !a"ilities to eep sa!e our pre"ious things and provide #an' other value added

servi"es$ )t provides a broad view regarding various baning !a"ilities, "hallenges and dealingswith "usto#ers$ 6esides this ad#inistrative stru"ture o! ban was also anal'*ed the report tounderstand the !un"tioning o! the sa#e at various levels$

The ti#e has gone when people had !ewer options to invest their surplus7 bans these da'sare o!!ering a range o! "usto#i*ed produ"ts to attra"t invest#ents !ro# the publi"$ The"usto#er is the ing in the industr' and ever' ban whether publi", private or !oreign, iso!!ering best servi"es and !a"ilities$

%ealth anage#ent is one o! the hottest potential in the #aret, whi"h is ai#ed at providingthe !inan"ial planning and invest#ents servi"es to the 5igh 4et %orth )ndividuals$ These

"lients are treated as the privileged "usto#ers o! the ban, with #an' e&"lusive servi"es$

n one hand where theres great "at and dog!ight !or "lients, 56C is one o! the leadingpla'ers in this "ategor' on the other, with #an' other bans in the !oreign and private se"tors$)t is one o! the !astest e#erging bans in )ndia with its strong !oothold b' 191 'ears o! itse&isten"e$

56C leads in Treasur', Custod' : Clearing 53 and Trade, with strong position in C)6and utual !unds$

;ast but not the least7 56C has wider hori*ons !or engaging the 6A students in a better

and hope!ul pro!ession$

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)4/E4D : 5A4D5A) 6A4>)4D CRPRAT)4 ;))TE/ 56C3

*.

/one 0ranc 5ocat$on (o* o 0rance3

Ea3t>olata

B

;e3t

u#bai

Ah#edabad

Pune

Thane

adodara

)ndore4apier

10

1

2

1

1

19

(ort

4ew /elhi

Durgaon

Chandigarh

4oida

aipur

odhpur;udhiana

1

1

1

1

1

12

So#t

Chennai

>o"hi

Coi#batore

6angalore

5'derabad

Trivandru#

isahapatna#

'sore

1

1

2

1

1

1

1

1

Total ?9


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.ro#p ,$3tor%

*/


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The 56C Droup has an international pedigree, whi"h is uni(ue$ an' o! its prin"ipal

"o#panies opened !or business over a "entur' ago and the' have a histor', whi"h is ri"h invariet' and a"hieve#ent$ The 56C Droup is na#ed a!ter its !ounding #e#ber, The 5ong

>ong and hanghai 6aning Corporation ;i#ited, whi"h was established in 18@9 to !inan"e

the growing trade between China and Europe$

,S0C .ro#p Str#ct#re

*0


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5ead$ngin our "hosen #arets

+el$ver$ngan outstanding "lient e&perien"e based on e&"ellen"e in sales, servi"e andsolutions

Ac$ev$nga superior, ethi"all' based, long-ter# return !or our shareholders

0#$ld$nghighl' #otivated, high-per!or#an"e tea#s

Creat$nga "hallenging, rewarding and !un wor environ#ent

Strateg$e3

PeopleAttra"t, retain and reward top per!or#ers

E"ec#t$on

Per!or# with sill and speed C#3tomer)Centred

Alwa's provide e&"eptional "usto#er servi"e E$c$enc%

;ower our "osts and use resour"es wisel' Pro$ta4le .rowt

Drow sales and in"rease our revenues Cred$t #al$t%

aintain "redit (ualit' and understand our role in #anaging losses 'wner3$p

wn our per!or#an"e and our results

*2


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,S0C I( I(+IA

Te M#m4a$ Bten 0om4a% o$ce Te ,ead '$ce o ,S0C' Mercant$le 0ankD 1 Ind$aD $n M#m4a$D 2>>2

+3


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,IST'RY

189I The er"hant 6an o! )ndia, ;ondon : China in 6o#ba'

1=98I The er"hantile 6an o! )ndia a"(uired globall' b' The 5ongong andhanghai 6aning Corporation

1=@=I 1? #a.or private se"tor bans nationali*ed !urther @ in 1=803

1=8I The 5ongong and hanghai 6aning Corporation too over the )ndian bran"hesand business o! the er"hantile 6an$

2000I Establish#ent o! 56C Ele"troni" /ata Pro"essing )ndia3 Private ;i#ited5/P)3

2002I Establish#ent o! 56C o!tware /evelop#ent )ndia 3 Private ;i#ited D;T3

200I 190 'ears o! presen"e in )ndia

200?I Pur"hase o! 1?$@H stae in MT)

The ante"edents o! the 56C Droup in )ndia "an be tra"ed ba" to "tober 189 when the

er"antile 6an o! )ndia, ;ondon and China were !ounded in 6o#ba' now u#bai3$ tartingwith an authori*ed "apital o! Rs$ 9 #illion, the er"antile 6an soon opened o!!i"es in ;ondon,

adras Chennai,3 Colo#bo and >and', !ollowed b' Cal"utta >olata3, ingapore, 5ong

>ong, Canton Duang"how3 and hanghai b' 1899$ The !ollowing hundred 'ears where in

#an' wa's propitious !or the er"antile 6an$ )n 1=90 it #oved into its new head o!!i"e

building in u#bai at Flora Fountain$

The a"(uisition in 1=9= b' The 5ong >ong and hanghai 6aning Corporation ;i#ited o! the

er"antile 6an was a de"isive !a"tor in la'ing the !oundation !or toda's 56C Droup$

Founded in 18@9 to serve the needs o! the #er"hants o! the #er"hants o! the China "oast

and !inan"e the growing trade between China, Europe and the Mnited tates, 56C has been

an international ban !ro# its earliest da's$

+*


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A!ter the er"antile 6an was a"(uired b' The 5ong >ong and hanghai 6aning

Corporation, the Flora Fountain building be"a#e and re#ains to this da', the 5ead !!i"e o!

the 56C Droup in )ndia$

Through the 1==0s, 56C has vigorousl' developed its role as one o! the leading baning

and !inan"ial servi"es organi*ations in the world$ )ts strateg' o! #anaging !or value

e#phasi*es the Droups uni(ue balan"e o! business and earnings between older, #ature

e"ono#ies and !aster-growing e#erging #arets$

56C in )ndia is proud to have retained the Droups pioneering strea b' being an a"tive

partner in the develop#ent o! the )ndian baning industr'-even giving )ndian its !irst AT wa'

ba" in 1=8B$ The organi*ations adaptabilit', resilien"e and "o##it#ent to its "usto#ershave !urther enabled it to servi"e through turbulent ti#es and prosper through good ti#es over

the past 190 'ears$

++


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A;AR+S A(+ REC'.(ITI'(

1$ 6est Foreign Co##er"ial 6an in )ndia Finan"e Asia Awards 2000, 2001, 2002,200, 200?

2$ oted as 4o$ 1 6an in ervi"e Nualit' and 6rand Fa"ilities in the utloo one' C!ore urve' 200?

$ oted Ka!est 6an in )ndiaL b' a 6usiness Toda' >PD urve' 200, 200?

?$ 6est 6an in )ndia Asset Triple A Countr' Award !or 200

9$ oted as 6est Cash anage#ent 6an in )ndia Asia one' poll "ondu"ted !or 200

@$ oted as 6est ub- Custodian in )ndia in a poll "ondu"ted b' Asiaone' !or 200,200?

B$ oted Top Rated 4o$ 1 ub- Custodian b' Dlobal Custodian aga*ine surve' 2008$ A)4 ?thC46C utual Fund o! the Jear Award !or 200

=$ 6est per!or#an"e in the open ended /iversi!ied E(uit' "he#e /e!ensive 56CE(uit' Fund 200, 200? one 'ear "ategor'3, 2009 three 'ear "ategor'3

10$56C Asset anage#ent )ndia3 Private ;i#ited A)43 was de"lared the G)ndia Fund5ouse o! the Jear !or 200? b' Asian )nvestor aga*ine$

+,


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PR'+UCTS '7 ,S0C

At 56C, regardless o! 'our age, in"o#e or !inan"ial goals, we have an a""ount to !it 'our

parti"ulars need$ Fro# a basis savings a""ount, to integrated servi"es to #eet 'our wealth

#anage#ent ob.e"tives, we have a baning !a"ilit' that suits 'our spe"i!i"ations$

)ntrodu"tion

56C Pre#ier

Power antage

aving a""ount

Fi&ed deposit

+-


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#art one' a""ount

Cluster deposits

Certi!i"ate o! deposit

/ebit "ards

)nsuran"e

ur wide range o! liabilit' servi"e help 'ou better #anage 'our #one' and translate into

greater "onvenien"e and !le&ibilit'$ ur goal is to !ul!ill 'our re(uire#ent and o!!er 'ou the best

value o! #one'$

+.


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,S0C PREMIER

A prem$#m 3erv$ce or %o#

i##ediatel' re"ogni*ed globall' and given priorit' whenever 'ou "onta"t the 6an$ ur range

o! pre#iu# servi"es isI 56C Pre#ier is one-to-one relationship baning whi"h will

dra#ati"all' "hange and si#pli!' the wa' 'ou handle 'our !inan"es toda'$ anaging 'our

!inan"ial port!olio will be #ore "onvenient with our range o! highl' personali*ed,

"o#prehensive, ti#e saving and rewarding !a"ilities and servi"es$

As an 56C pre#ier "usto#er, 'ou will be

Dedicated Relationship ManagerIJour 56C Pre#ier Relationship #anager will

be 'our single point "onta"t with the 6an and will #anage 'our !inan"ial port!olio

through "usto#i*ed solutions$

Financial Planning ServicesI Jou will have a""ess to the servi"es o! an 56C

Pre#ier Relationship anager or a Finan"ial Planning anager, who will provide

assistan"e and spe"ialist advi"e on 'ou invest#ent port!olio and o!!erre"o##endations on wealth "reation and #anage#ent$

Exclusive HSBC Premier CentersI Jou will have assessed to dedi"ate 56C

pre#ier Centres around the world$

Broking Services:ade available through 56C e"urities and Capital arets

)ndia3 Pvt$ ;i#ited$

en!ext account "or childrenI e"ure 'our "hilds !uture with 56Cs Den4e&t

a""ount spe"ial a""ount !or "hildren3$ This *ero balan"e avings a""ount o!!ers a

range o! bene!its, su"h as 'ste#ati" )nvest#ent Plan )P3, to se"ure 'our "hilds

!uture and also a /ebit "ardOO$

+/


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!o#$ounce che%ue protectionwhi"h #eans, "he(ues presented through "learing,

will be honored overdrawing o! a #a&i#u# o! Rs$ 100,0003

High cash &ithdra&al limito! Rs$ 100,000 per da' !ro# and 56C+)A AT

worldwide$

HSBC Premier Master Card Credit Card7 An e&"lusive pre-approved Credit

"ard, with a #ini#u# li#it o! Rs$ 200,000, whi"h provides a""ess to the 56C Droup

ATs as well as the aster Card ATs in )ndia and overseas$

Special HSBC Premier De$it cardI A""ess to "ash at over 10,000 56C and

)A ATs in )ndia and over @B0,000 56C and )A ATs a"ross the world$ Jou

"an use 'our /ebit "ard !or pur"hases up to Rs$ 29,000 per da' at over 19,000

#er"hant establish#ents in )ndia and over 10 #illion su"h establish#ents overseas$

'nlimited "ree transactions

Cash withdrawals and balan"e en(uires3 at over 10,000 56C and )A ATs in

)ndia, using 'our 56C Pre#ier /ebit "ard$

Free che%ue $ook &ith Che%ues Pa(a$le at Par )CPP*in the "ities where 56C has

bran"hes$

+ith Home $anking'ou "an en.o' the "onvenien"e o! getting "ash delivered, "he(ues

and /e#and dra!ts delivered and pi"ed up at 'our doorstep via spe"ial "ourier$

,-#hour $ankingI Through Phone 6aning and )nterest baning$

As an 56C Pre#ier "usto#er, 'ou will also en.o' a host o! other world-"lass servi"es$

+0


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Eligibilit'

Available to both Resident and 4on-resident )ndian )ndividuals aged 18 'ears or

above, at a #ini#u# average (uarterl' relationship balan"e o! Rs$ 29, 00,000$

Resident )ndian )ndividualsI The relationship balan"e in"ludes a "o#bination o!

deposits or invest#ents and loans, o! whi"h a #ini#u# o! Rs$ 20, 00,000 is to be held

in deposits or invest#ents utual Funds3 pur"hased through the 6an$

4on-resident )ndian )ndividualsI The relationship balan"e "o#prises o! Rs$ 29, 00,000

in deposits with the 6an$

+1


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P';ER VA(TA.E

Advantage3 3o 3pec$alD te% almo3t 3eem #na$r

5aving a Power antage a""ount entitles 'ou to our e&"lusive attention and #an' reserved

privileges$ o e&"lusive, in !a"t, the' al#ost see# un!air$

Mnli#ited !ree transa"tions "ash withdrawals and balan"e en(uiries3 at over 10,000

56C and )A ATs in )ndia, using 'our Power antage /ebit "ard$

/edi"ated ervi"e /es and Teller Counters to assist 'ou with 'our baning needed$

Finan"ial Planning ervi"es to assist 'ou in planning 'our !uture invest#ents and

insuran"e needs$

+2


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Den4e&t a""ount !or "hildrenI e"ure 'our "hilds !uture with 56Cs Den4e&t

a""ount spe"ial a""ount !or "hildren3$ This *ero balan"e avings a""ount o!!ers a

range o! bene!its, su"h as 'ste#ati" )nvest#ent plan )P3, to se"ure 'our "hilds

!uture, and also a /ebit "ardOO$

Free "he(ues boo with "he(ues Pa'able at Par CPP3 in all "ities where 56C has

bran"hes$

4o-boun"e "he(ue prote"tionI %hi"h #eans, "he(ues presented through "learing, will

be honored overdrawing o! a #a&i#u# o! Rs$ 10,0003$

oining !ee waiver and 90H o!! on the annual !ees o! 'our Credit "ard$

Pre!erential pro"essing !ees on 5o#e loans and Personal loans$

5igher "ash withdrawal li#it o! Rs$ 90,000 and !unds trans!er up to Rs$ 100,000 per

da' with 'our Power antage /ebit "ard, in )ndia or overseas$

56C Power antage /ebit "ardI use 'our /ebit Card !or pur"hases o! up to Rs$

19,000 per da' at over 19,000 per da' at over 19,000 #er"hant establish#ents in

)ndia and over 10 #illion su"h establish#ents overseas$

2?-hour baning a""ess through Phone baning and internet baning$

Routine pa'#ents su"h as rent and s"hool !ees, et"$, #ade on 'our behal!$

%ith ho#e baning 'ou "an en.o' the "onvenien"e o! getting "ash delivered, "he(ues

and /e#and dra!ts delivered and pi"ed up at 'our doorstep at no#inal rates$

onthl' "o#posite state#ent whi"h gives 'ou a snapshot o! all deposits, loans and

invest#ents$

,3


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E5I.I0I5ITY

Resident )ndian )ndividuals aged 18 'ears or above$

aintain an overall average (uarterl' balan"e o! Rs$ 100,000 as a "o#bination o!

deposits and loans 5o#e loan !ro# 56C or hold a #ini#u# invest#ent o! Rs$

900,000 pur"hased through 56C$

,*


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,+


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Convenien"e 6aning

aintain a #ini#u# average (uarterl' balan"e o! Rs$ 29,000$

%ithdraw "ash up to Rs$ 29,000 per da' with 'our /ebit "ard !ro# over 10,000 56C

or )A ATs in )ndia and over @B0,000 su"h ATs overseas$

Jou "an use 'our debit "ard !or pur"hases up to Rs$ 10,000 per da' at over 19,000

#er"hant establish#ents in )ndia and 10 #illion su"h establish#ents overseas$

Jou have !ull a""ess to !unds in 'our a""ounts !ro# the 56C bran"h in the "it'

where 'ou #aintain 'our a""ount$ Jou "an withdraw up to Rs$ 10,000 per da' !ro#

an' 56C bran"h in the "ities other than those where 'ou #aintain 'our a""ount s3$

Earn interest on 'our avings a""ount on a (uarterl' basis$

Free (uarterl' a""ount state#ent$ 5igher !re(uen"' o! state#ent at a no#inal "harge$

Free personali*ed "he(ue boo$

%ith 2?-hour Phone baning, 'ou "an #ae balan"e en(uires, trans!er !unds, re(uest

a "he(ue boo or state#ent and #u"h #ore, with .ust one phone "all$

%ith )nternet baning, 'ou "an a""ess 'our a""ount !ro# an'where in the world$

Che" 'our balan"e, trans!er #one' and do #u"h #ore, all with the "li" o! the

#ouse$

%ith 5o#e baning, 'ou "an en.o' the "onvenien"e o! getting "ash delivered,

"he(ues and /e#and dra!ts delivered and pi"ed up at 'our doorstep at no#inal rate$

Avail o! a .oining !ee waiver on 56C Credit "ards$

,,


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)n addition, routine pa'#ents su"h as rent and s"hool !ees, et"$, are #ade on 'ou

behal!O$

Eligi4ility

Resident )ndian )ndividuals

hould #aintain an overall average (uarterl' balan"e o! Rs$ 29,000 to ensure a

se"ure !uture$

,-


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F)


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Fle&ible !i&ed a""ounts

Fle&ibilit' o! avings A""ounts with the interest o! a !i&ed deposit$ Jour #artone' a""ount

is a two-in-one a""ount with an overdra!t !a"ilit' against 'our !i&ed deposit$ Jou "an withdraw=0H o! the !i&ed deposit lined to the avings+Current a""ount, without breaing 'our !i&ed

deposits$ Jou are "harged interest on the a#ount that 'ou withdraw and onl' !or the ti#e 'ou

utili*e the overdra!t$

'verdrat 5$m$t Intere3t rateverdra!t o! less than or e(ual to Rs$ 200,000 2H over the deposit interest rate

verdra!t li#it o! over Rs$ 200,000 6ans pri#e lending rate

E"ample %hen 'ou deposit Rs$ 29,000 in 'our #artone' a""ount !or one 'ear and

withdraw Rs$ 9000 on the da' on whi"h 'ou open 'our a""ount, here in what 'ou gain within a

'ear$

+epo3$t Amo#nt

w$tdrawn

SmartMone%

acco#nt

earn$ng3 p*a*

F 9G

Intere3t

carged on

w$tdrawal3

p*a* F 6G

Yo#r ga$n

Rs$ 29,000 Rs$ 9,000 Rs$ 1,290 Rs$ 90 Rs$ =00

ini#u# deposit o! Rs$ 29,000$

Det high returns and a !ree avings or "urrent a""ount$

A""ess to 'our !unds an' ti#es through our ATs, Phone baningQ, )nternet baning

or 'our "he(ue boo$

,/


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A""ess to "ash !ro# over 10,000 56C or )A ATs in )ndia and @B0,000 su"h

ATs overseas, through 'our /ebit "ard$ Jou "an #ae pur"hases !ro# over 19,000

#er"hant establish#ents in )ndia and 10 #illion su"h establish#ents overseas$

Free standing instru"tions$

Free (uarterl' a""ount state#ent$

Eligibilit'

Resident )ndian )ndividuals, Partnership !ir#s, ole proprietorship and 5MF$

,0


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C5USTER +EP'SITS

EnHo% l$#$d$t% pl#3 $g ret#rn3

56Cs "luster deposit lets 'ou en.o' the best o! both worlds$ 4ot onl' does 'our #one' earn

interest at a !i&ed deposit rate, but 'ou also get the li(uidit' o! a avings+Current a""ount$

%hen 'ou open an 56C "luster deposit, 'our #one' is held in "lusters o! Fi&ed deposits$

%hen 'ou withdraw #one' or issue a "he(ue, onl' the re(uired nu#ber o! "lusters are

en"ased to "over the withdrawal$ The balan"e "ontinues to earn Fi&ed deposit interest$

Freedo# to issue "he(ues without lo"ing 'our !unds$ Even i! there is inade(uate

balan"e in 'our avings+Current a""ount, 'our "he(ue will be honoured as long as 'ou

have su!!i"ient !unds as Cluster Fi&ed deposits3, b' auto#ati"all' trans!erring !unds

!ro# 'our Cluster Fi&ed deposits3 to 'our savings+"urrent a""ount$

A""ess to 'our !unds through Che(ue boo, /ebit "ard, )nternet baning or Phone

baning$

Eligibilit'

Resident )ndian )ndividuals aged 18 'ears or above$

aintain a #ini#u# o! Rs$ 29,000 in 'our Cluster Fi&ed deposit s3 and open a

avings+Current a""ount in "ase 'ou do not alread' have su"h an a""ount$

,1


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CERT)F)CATE F /EP)T

Earn interest in advan"e

The "erti!i"ate o! deposit C/3 !a"ilit' wors .ust lie a !i&ed deposit, but has the additional

!eatures o! a3 being negotiable, and b3 issued in de#ateriali*ed !or#$ The' are issued at a

dis"ount to !a"e value$

The #ini#u# lot !or a Certi!i"ate o! deposit is Rs$ 100,000 and #ultiples thereo!$ All

Certi!i"ates o! deposit are now issue in de#at !or# e&"ept !or 4R)s, where the' are issued in

ph'si"al !or#$

Ten#re ) A Certi!i"ate o! deposit is issued !or a period not less than 19 da's and not

e&"eeding 1 'ear !ro# the date o! issue$

Trans!er e"hanis# - Certi!i"ates o! deposit held in a ph'si"al !or# are !reel' trans!erable b'

endorse#ent and deliver'$ Those in de#at !or# "an be trans!erred as per the pro"edure

appli"able to other de#at se"urities$

El$g$4$l$t%

Resident )ndian )ndividuals, 5MF, Proprietorships, Private ;i#ited Co#panies, Trusts,

Partnerships, o"ieties+Clubs+Asso"iations$

4on-resident )ndians 4R)s3 #a' also subs"ribe to C/s on a non-repatriable basis

onl'$

The /ebit "ard represents that !uture o! #one' and gives 'ou unli#ited a""ess to 'our

avings+Current a""ounts with 56C$

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A""ess up to deposit a""ounts on /ebit "ard !ro# over 10,000 56C or )A ATs

in )ndia and !ro# over @B0,000 su"h ATs a"ross the world$

Pur"hase "apabilit' at 19,000 #er"hant establish#ents in )ndia and at 10 #illion su"h

establish#ents overseas$

Mnli#ited FREE AT transa"tions at non-56C )A ATs 56C Pre#ier and

Power antage "usto#ers onl'3$

Two FREE AT transa"tions per #onth at other ban )A ATs /ebit Card Plus

"ardholders onl'3$

Fee (uarterl' ite#i*ed state#ent o! a""ount #onthl' !or 56C Pre#ier and Power

antage "usto#ers3$

ero ;ast Card ;iabilit' )nsuran"e$

El$g$4$l$t%

Resident or non-resident E&ternal3, )ndividual or .oint, QAn'one or urvivorQ

avings+Current a""ountholders onl'$

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0USI(ESS 0A(?I(.

>eeping in #ind var'ing needs, 56C has designed di!!erent pa"ages !or the "usto#ers$

0USI(ESS VA(TA.E

+rat3 - Free dra!ts pa'able at an' 56C bran"h in )ndia

0#3$ne33 Pone 0ank$ng- A""ess to ban a""ont, 2? hours a da', B da's a wee at

"onvenien"e, without a"tuall' stepping into ban$ A stateo!art servi"e that is se"ure

and eas'-to-use$

Internet 0ank$ng or 0#3$ne33e3 - )t allows 'ou to "arr' out 'our baning transa"tions

an'where in the world, an'ti#e o! the da'$ %ith the "li" o! a button 'ou "an "he"'our a""ounts, #ae trans!ers, pa' 'our regular bills #obile, ele"tri"it' et"$3 re(uest !or

a dra!t, #ae routine a""ount en(uires and #u"h #ore$

Ce#e3 Pa%a4le at par- En.o' the bene!its o! issuing "he(ues !or pa'#ent in an'

"it' where 56C has a bran"h$

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$To avail o! this !a"ilit', .ust ensure a #ini#u# "o#bined average (uarterl' balan"e o!

Rs$ lahs$ This in"ludes the #ini#u# balan"e o! the "usto#ers Current + avings

A""ount, plus his !i&ed deposits$ The #ini#u# !i&ed deposit that "an be lined to his

Current + avings a""ount is Rs$29, 000$

Rap$d Ce#e Clearance )Che(ues drawn on over 89 lo"ations are "redited to the

"usto#ers a""ount within B woring da's$ 56C also provide rapid "olle"tion o!

"he(ues drawn on a !urther 1,000 lo"ations through the bans "orrespondent baning

arrange#ents$

Montl% Statement- 56C eeps a tra" o! the "usto#ers !inan"es with a #onthl'

state#ent$ Mse the internet !or !re(uent updates$

Sav$ng Acco#nt or Emplo%ee3- )t has si#pli!' salar' a""ount pa'#ents b' using G

GAutopa' G to dire"tl' "redit salaries to the e#plo'ees a""ounts$

Trade Serv$ce3 - 56C o!!ers its lo"al e&pertise and global rea"h in handling

"usto#ers trade business, in"luding the "o#plete range o! servi"es that would

!a"ilitate the "usto#er in his e&port and i#port$ These in"lude /C Con!ir#ation, E&port

6ill 4egotiation, /o"u#entar' Colle"tions and Re#ittan"es$

Cred$t card3 - )t en.o's worldwide a""eptan"e and spe"ial !eatures lie enhan"ed

insuran"e bene!its, travel bene!its at spe"ial rates, 6onus Rewards Progra##e, global

AT servi"e and up to ?8 da's o! interest !ree "redit with the "redit "ard !ro# 56C$

The detailed billing s'ste# will help the "usto#er to eep tra" o! his e&penditure$

oining !ee shall be waived !or 6usiness 6aning "usto#ers$

M#t#al 7#nd Serv$ce3 - )nvest in a pre-sele"ted group o! #utual !unds, !or whi"h

56C provides a""ount opening assistan"e, in!or#ation on !und per!or#an"e and a!ter

sales servi"e$

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In3#rance- 6usiness antage in asso"iation with reputed insuran"e providers insures

the "usto#ers business against

1$ Fire

2$ one'-in-sa!e

$ Publi" liabilit'

+epo3$tor% Serv$ce3 - En.o' the "onvenien"e o! eeping 'our shares in ele"troni"

!or#$

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0USI(ESS ACC'U(T

56C also has a 6usiness A""ount whi"h o!!ers a wide range o! produ"ts and servi"es$ As a

6usiness A""ount "usto#er all that is re(uired is to #aintain an average (uarterl' "urrenta""ount balan"e o! Rs$29, 000

0USI(ESS SE5ECT

/esigned !or d'na#i" and growing business, 6usiness ele"t o!!ers a host o! e&"lusive

privileges and servi"es that help the "usto#ers to #anage their business, ti#e and "ash !lows

#ore e!!i"ientl'$ As a 6usiness ele"t "usto#er the person is entitled to spe"ial relationship

baning !a"ilities in"luding a Relationship anager$

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'T,ER PR'+UCTS '7 ,S0C

5'C?ER

At 56C, spe"ial "are is taen to eep the valuables o! the "usto#ers sa!el', so that the' also

"an have pea"e o! #ind$ For this various si*es o! lo"ers are available to suit the

re(uire#ents o! the "usto#er at di!!erent "harges$

Canara 56C riental 6an o! Co##er"e ;i!e )nsuran"e Co#pan' ;i#ited

)ntrodu"es the Canara ,S0C 5$e Un$t 5$nked ;ole 5$ePlan, a uni(ue invest#ent linedplan whi"h not onl' ensures prote"tion and invest#ent returns but also "overs 'ou till age =='ears$ The Plan allows 'ou the !le&ibilit' o! "hoi"e on a#ount o! "over and !le&ibilit' o!investing in !und options #at"hing 'our ris pro!ile and needs as well as ;i#ited Pa' ptionsto suit 'our !inan"ial "apabilities$

,S0C Inve3tment3

56C invest#ent is the invest#ent #anager to 56C #utual !und, laun"hed in 4ove#ber

2002, 5C #utual !und help "lient assets o! Rs$ B,9@= "rores as on 1 #a', 2009 sin"e its

in"eption, 56C utual Fund has been one o! the !astest growing #utual !unds in the

"ountr'$

Strengt3 o ,S0C $nve3tment3:

1$ Reputation : !inan"ial strength with a global outloo$

2$ Fo"used invest#ent e&pertise !or industr', se"tor : sto" sele"tion de"isions$

$ trong : "onsistent invest#ent per!or#an"e$

?$ Ris "ontrol to enhan"e sa!et' o! invest#ents

9$ Client servi"e "o##it#ent

@$ Transparen"' using te"hnolog' : the !ull range o! #edia

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$ Prevents senti#ent-driven invest#ents

?$ Allows invest#ent in s#all a#ount$

;EA5T, MA(A.EME(T

%hat is %ealth anage#entS

%ealth derives !ro# the old English word KwealL, whi"h #eant Kwell-beingL or Kwel!areL$K%ealth has "o#e to #ean an abundan"e o! e"ono#i" value, or the state o! "ontrolling orpro"essing su"h ite#s, and en"o#passes #one', real estate and personal propert'$L

Te termK ;ealt ManagementK a3 4een de$ned a3 te coord$nat$on o a cl$ent3$nve3tmentD ta" and e3tate plan3 $nto a compreen3$ve plan to ac$eve te$r per3onalgoal3*%hat distinguishes their servi"es !ro# other t'pe o! !inan"ial advisors7 e#phasi*e theuni(ueness o! their "lient relationships- relationships that are $roadin ter#s o! en"o#passingall areas o! a "lients !inan"ial li!e and deepwith respe"t to the advisors inti#ate nowledge o!a "lients values and priorities$

%ealth anage#ent is the s'nthesis o! a diverse range o! !inan"ial servi"es that a!!luentinvestors their !a#ilies #a' re(uire$ /e!inition o! %ealth anage#ent, given b' various wealth#anagers are as !ollowsI-

K%ealth anage#ent is a "o#prehensive and "ohesive s'ste# ai#ed at a""u#ulatingand growing assets, preserving and prote"ting assets and transitioning assets$L

%ealth anage#ent is the abilit' to engage in all aspe"ts o! our "lients !inan"ialsituations$L

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K%ealth anage#ent is the abilit' to help people "reate, i#ple#ent and #onitor li!eplans$L

%ealth anage#ent is the #ost dis"ussed servi"e in retail !inan"ial servi"es toda'$ Theservi"e epito#i*es the "on"ept o! providing a "usto#er-"entri" approa"h to the provision

o! !inan"ial servi"es$ The ulti#ate goal o! wealth #anage#ent is to build long-ter#relationships with "lients b' helping the# rea"h their goals over the "ourse o! theirli!eti#es$

A!!luent individuals o!ten need sophisti"ated advi"e and strategi" guidan"e to "apitali*e onthe opportunities to preserve, grow and trans!er their wealth$ )n addition, a desire e&istswithin wealth' !a#ilies to si#pli!' the #anage#ent o! #ultigenerational #eets and lessenthe pro!ound e#otional i#pa"t o! wealth on !a#il' #e#bers$

Toda's wealth #anage#ent te"hnolog' is largel' !o"used on the !inan"ial advisor$ Thera"e a#ong !ir#s o!!ering wealth #anage#ent servi"es is to attain the status o! trusted

advisor, who a"ts as the "lients pri#ar' advisor and "oordinates the a"tivities o! otheradvisor, with who# the "lient #a' also have a relationship$ A""ording to /avid 6eatt',K%ealth #anagers dont have to do ever'thing the#selves- but the' do #ae sureever'thing gets done$L

Finan"ial Advisor "an provide "o#prehensive, integrated wealth #anage#ent strategies toaddress 'our wealth #anage#ent needs lieI-

1* Plann$ng ;eaving a lega"'

/ire"ting assets

pti#i*ing philanthropi" aspirations /isposition o! uni(ue assets

Fa#il' business su""ession

ini#i*ing ta& i#pa"t

2* R$3k management Preserving "apital

Koneti*eL "on"entrated positions

/iversi!' e&posure to "on"entrated positions

/e!er ta& i#pli"ations o! a sale

Prote"ting assets

!* Adv$3or% Serv$ce3 anaging an art "olle"tion

Curatorial servi"es

Fa#il' governan"e and edu"ation

&* 5end$ng

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Daining li(uidit'

Finan"ing business needs

Asset a"(uisition or !inan"ing

anaging "on"entrated holding$

9* A33et Management Dross asset allo"ation

Drowth o! "apital

Ta& sensitive asset #anage#ent

Alternative invest#ents

Private e(uit'

,$gl$gt3 o ;ealt Management)

a3 Te wealt management $nd#3tr% $3 grow$ng ver% rap$dl%) %ealth#anage#ent as an organi*ed industr' is growing in ter#s o! both thenu#ber o! pla'ers as well as the nu#ber o! high net worth individuals in)ndia$ %ealth #anagers are aggressivel' #areting their servi"es to e&istingand potential high net worth "lients$ %ith the nu#ber o! "lients growing,wealth #anager are ra#ping up their "apabilities to #anage growingvolu#es o! assets$

b3 Cl$ent3 are 4ecom$ng $ncrea3$ngl% 3op$3t$cated)%ealth #anagers in)ndia believe that high net worth "lients are be"o#ing #ore sophisti"ated in

their understanding and de#ands o! wealth providers, produ"ts and servi"es$an' need a Relationship anager to proa"tivel' assist the# in #anagingtheir wealth$ %ealth #anagers need to ensure that the' are e(uipped withspe"ialist sills and e&perien"ed sta!! to handle sophisti"ated "lient needs$

"3 Tere $3 a 3ortage o 3k$lled and e"per$enced wealt managementadv$3or3) The de#and !or trained and talented wealth #anage#entpro!essionals is in"reasing as the industr' "ontinues to e&perien"e growth$Relationship #anagers are re(uired to have a sound nowledge o! a widerange o! produ"ts and servi"es a"ross asset "lasses being o!!ered to high networth "lients$

d3 Mo3t wealt manager3 ave adopted an open prod#ct arc$tect#re)ost wealth #anagers are #oving be'ond in- house produ"ts and aredistributing produ"ts and servi"es sour"ed !ro# other providers e$g$ thirdpart' #utual !unds, !i&ed in"o#e produ"ts et"$ %ealth #anagers are !o"usingon their "ore "o#peten"ies and outsour"ing produ"ts and servi"es to"o#ple#ent their in-house o!!erings e$g$ real estate, art advisor', ta&ationadvisor' et"$

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e3 Mo3t wealt manager3 a$m to 4e Ltr#3ted adv$3or3 to te$r cl$ent3)penprodu"t ar"hite"ture enables wealth #anagers to o!!er their servi"es as aGtrusted advisor to "lients and o!!er unbiased wealth #anage#ent servi"es$

A trusted advisor is "apable o! o!!ering a "o#prehensive range o! in-house

and third part' produ"ts and servi"es and provision o! proa"tive and ob.e"tiveadvi"e based on in-depth !inan"ial planning$ )n ter#s o! their strategi"orientation, #ost wealth #anagers that parti"ipated in the surve' believedthat the' were alread' their "lients trusted advisors or would be within thene&t three 'ears$ost wealth #anagers !o"using on the ultra high net worthseg#ent are pursuing a "o#petitive strateg' based on di!!erentiation$ therwealth #anagers !o"using on the #ass a!!luent seg#ent are pursuing a "ostleadership strateg'$

!3 Tere $3 relat$vel% low #3age o tecnolog% tool3 4% wealt manager3))6 6usiness Consulting ervi"es believes that te"hnolog' pla's a ver'

i#portant role enabling the Relationship anager to provide e!!e"tiveservi"es to the "usto#er$ There is a need !or s'ste#, whi"h provides a singleview o! the "usto#ers entire wealth port!olio with the wealth provider$ %hile#ost pla'ers provide a "onsolidated view through a "o#bination o!auto#ated and spreadsheet appli"ations, there are signi!i"ant variations intheir abilit' to provide online, real-ti#e a""ess$ Additionall', as the #assa!!luent seg#ent "ontinues to grow in )ndia, there is need !or online !inan"ialplanning tools to assist this seg#ent o! "lients, eager to be in "ontrol o! theirport!olio and a"tive in sele"ting andU or validating their sele"tion o! produ"tsin line with their asset allo"ation strateg'$

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I(STRUME(TS U(+ER ;EA5T, MA(A.EME(T

Ta" Plann$ng

E5SS

In3#rance

Inve3tment Plann$ng*

M#t#al 7#nd3

P#re E#$t%

Real E3tate

Commod$t$e3

T$me +epo3$t3

7$"ed $ncome 3ec#r$t$e3B .overnment 0ond3Sec#r$t$e3

.+
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TAX P5A((I(.

Ta& planning is not a devi"e to redu"e ta& burden$ )n !a"t, it help savings b' invest#ents ingovern#ent se"urities$ avings redu"es e&travagan"e and "orresponding in!lation$ Ta&savings are per#itted onl' !or invest#ent #ade in govern#ent se"urities and bonds o! priorit'se"tors whi"h ulti#atel' help the nation$ There!ore, the savings in ta& help the "entral andstate govern#ents to #obili*e !unds b' invest#ents and as su"h the govern#ent earns #u"h

b' the wa' o! other bene!its, b' sa"ri!i"ing s#all a#ount o! ta&$

avings and invest#ent are inter"onne"ted$ 6e!ore #aing invest#ents the person has to"onsider various !a"tors su"h asI

;i(uidit' when he re(uires the a#ount to #eet the edu"ational e&penses o! "hildren,!or #arriage, house "onstru"tion or !or a se"ure !uture a!ter retire#ent$

e"urit' o! the invest#ent$

The return and ta& on in"o#e on su"h invest#ents$

.,
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Equity Link! Sa"in# S$%& 'ELSS(:)

E(uit' lined saving s"he#es is savings s"he#es$ These are #utual !unds with ta&bene!its$ These are #irror i#age o! diversi!ied e(uit' !unds$ That #eans the !und #anager

will invest in shares o! various "o#panies a"ross various industries$

Advantage3 o $nve3t$ng $n E5SS There is the added ta& bene!it whi"h a nor#al diversi!ied e(uit' !und will not have$

E; !unds have a lo"-in period o! three 'ears, whi"h prevents unne"essar'withdrawals and helps in growing the #one' over a period o! ti#e$ %hen we investin e(uit', there is a need to tae a long-ter# view$ The real potential starts to showonl' a!ter a !ew 'ears$

The returns are good in investing in E;$

The earned dividends will be ta& !ree$

)t is stru"tured lie open-ended e(uit' !unds$ o investor "an invest at an' ti#e o!the 'ear$

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T%pe3 o $n3#rance cover3

1$ 5$e $n3#rance substitutes !or in"o#e lost at the death o! the wage earner$2$ +$3a4$l$t% $n3#rance assures a "ontinued strea# o! in"o#e when isnt able

to wor !ullti#e$

$ ,ealt $n3#rance "overs all #edi"al bills$?$ Propert% "ausalit' poli"ies pa' !or losses "aused b' the!t, !ire and a""ident$9$ .eneral $n3#rance assures the !ull poli"' "over based onl' on the

diagnosis o! 'our illness sub.e"t to poli"' ter#s and "onditions$5$e $n3#rance)is one the #ost valuable aids to !inan"ial planning$ The #one'dependents re"eive is a i#portant !inan"ial resour"e$

There are !our basi" "lasses o! li!e insuran"e "ontra"tsI-

1$ Term $n3#rance) Ter# insuran"e is death prote"tion !or a spe"i!ied

period o! ti#e$ )t has no "ash value or savings ele#ent and pa's out onl'i! the insured dies during the period "overed b' the poli"'$ This is the"heapest !or# o! li!e insuran"e be"ause it provides the #ost "overage !orthe least #one'$ Thus it "an be seen that ter# insuran"e is nothing butthe "ost o! pure prote"tion$

2$ ;ole 5$e In3#rance) whole li!e insuran"e provides insuran"e"overage throughout the insureds li!eti#e$ Pre#iu# paid "an be either!or a !i&ed ter# !or li!elong$ Two pri#ar' "hara"teristi"s distinguishper#anent li!e insuran"e plans !ro# ter# li!e insuran"e plansI

%hole li!e poli"ies o!!er li!eti#e "overage$ %hole li!e poli"ies "ontain a savings ele#ent$

$ P#re Endowment In3#rance) it provides a spe"i!ied bene!it a#ountwhether the insured lives to the end o! the ter# o! "overage or dies duringthat ter#$ Ea"h endow#ent poli"' spe"i!ies a #aturit' date, whi"h is thedate on whi"h the insurer will the poli"'s !a"e a#ount + su# assured3, tothe poli"' owner i! the insured is still living$ The #aturit' date is rea"hedeither at the end o! a stated ter# or when the insured rea"hes a spe"i!iedage$

?$ Ann#$t$e3 ))t starts where li!e insuran"e ends$ )t is "alled the Greverse o!li!e insuran"e$ )n general ter#s annuit' is a series o! periodi" pa'#ents$)n annuit' "ontra"t, a person agrees to pa' to the insurer a spe"i!ied"apital su# either a single pre#iu# or a series o! pre#iu#s, in return !ora pro#ise !ro# the insurer to #ae a series o! pa'#ents to hi# so longas he lives$ The insurer pools the #one' it has re"eived !ro# a largegroup o! poli"'holders and it invests those pooled !unds$ The insurer uses

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the pooled !unds and invest#ent earnings on those !unds to #aeperiodi" annuit' bene!its as the' "o#e due

T%pe3 o $n3#rance compan$e3

)nsuran"e "o#panies #a' be "lassi!ied asI

;i!e insuran"e "o#panies, who sell li!e insuran"e, annuities and pensionsprodu"ts$

4on- li!e or general insuran"e "o#panies, who sell other t'pes o! insuran"e$

,ow an $n3#rance compan% make3 mone%

Pro!itVearned pre#iu# W )nvest#ent in"o#e in"urred loss - underwriting e&penses$

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I(VESTME(T P5A((I(.

+E7I(ITI'( '7 I(VESTME(T

)nvest#ent re!ers to a "o##it#ent o! !unds to one or #ore assets that will be held over so#e!uture ti#e period$ Al#ost all individuals have wealth o! so#e ind, ranging !ro# the value o!their servi"es in the worpla"e to tangible assets to #onetar' assets$ An'thing not "onsu#edtoda' and saved !or !uture use "an be "onsidered an invest#ent$

REAS'( 7'R I(VESTME(T

%e invest to i#prove our !uture wel!are$ Funds to be invested "o#e !ro# asset alread'owned, borrowed #one', and savings or !oregone "onsu#ption$ 6' !orgoing "onsu#ptiontoda' and investing the savings, we a""ept to enhan"e our !uture "onsu#ption possibilities$Anti"ipated !uture "onsu#ption #a' be b' other !a#il' #e#ber, su"h as edu"ation !unds !or"hildren or b' our sel!, possibl' in retire#ent when we are less able to wor and produ"e !orour dail' needs$ Regardless o! wh' we invest we should all see to #anage our wealth

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e!!e"tivel', obtaining the #ost !ro# it$ This in"ludes prote"ting our asset !ro# in!lation, ta&esand other !a"tors$

MET,'+ '7 I(VESTME(T

)! we are #aing invest#ent de"isions toda' that will dire"tl' a!!e"t our !uture wealth, it would#ae sense that we utili*e a plan to help and guide our de"ision$ urprisingl', the #a.orit' o!people do not have in pla"e an' t'pe o! !or#ali*ed invest#ent plan$ Taing so#e ti#e to puttogether a !inan"ial plan "an reap tre#endous bene!its $First, lets de!ine planning$Finan"ial planning is the pro"ess o! #eeting 'our li!e goals through the proper #anage#ent o!'ours !inan"es$ ;i!e goals "an in"lude bu'ing a ho#e, saving !or 'our "hilds edu"ation orplanning !or retire#ent$Finan"ial planning provides dire"tion and #eaning to 'our !inan"ial de"isions$ )t allows 'ou tounderstand how ea"h !inan"ial de"ision 'ou #ae a!!e"ts other area o! 'our !inan"es$ For

e&a#ple, bu'ing a parti"ular invest#ent produ"t #ight help 'ou to pa' o!! 'our #ortgage!aster or it #ight dela' 'our retire#ent signi!i"antl'$ 6' viewing ea"h !inan"ial de"ision as parto! a whole, 'ou "an "onsider its short and long -ter# e!!e"ts on 'our li!e goals$ Jou "an alsoadapt #ore easil' to li!e "hanges and !eel #ore se"ure that 'our goals are on tra"$

PR'CESS '7 I(VESTME(T P5A((I(.

These si& steps areI1$ Establishing and de!ining the "lient-planner relationship$

2$ Dathering "lient data, in"luding goals$$ Anal'*ing and evaluating 'our !inan"ial status$?$ /eveloping and presenting !inan"ial planning re"o##endations or alternatives$9$ )#ple#enting the !inan"ial planning re"o##endations$@$ onitoring the !inan"ial planning re"o##endations$

C'MM'( MISTA?ES

1$ /ont set #easurable !inan"ial goals$2$ ae a !inan"ial de"ision without understanding its e!!e"t on other !inan"ial issues$$ Con!use !inan"ial planning with investing$?$ 4egle"t to re-evaluate their !inan"ial plan periodi"all'$9$ Thin that !inan"ial planning is onl' !or the wealth'$@$ Thin that !inan"ial planning is !or when the' get older$B$ Thin that !inan"ial planning is the sa#e as retire#ent planning$8$ %ait until a #one' "risis to begin !inan"ial planning$=$ E&pe"t unrealisti" returns on invest#ent$

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10$Thin that using a !inan"ial planner #eans losing "ontrol$11$6elieve that !inan"ial planning is pri#aril' ta& planning$

MUTUA5 7U(+S

;at $3 M#t#al 7#ndN

A #utual !und is a trust that pools the savings o! a nu#ber o! investors who shares a "o##on!inan"ial goal$ These investors bu' units o! a parti"ular utual Fund s"he#e that has ade!ined invest#ent ob.e"tive and strateg'$ The #one' thus "olle"ted is then invested b' the

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!und #anager in di!!erent t'pes o! se"urities$ These "ould range !ro# shares to debentures to#one' #aret instru#ents, depending upon the s"he#es stated ob.e"tives$ The in"o#eearned through these invest#ents and the "apital appre"iation reali*ed b' the s"he#e isshared b' its unit holders in proportion to the nu#ber o! units owned b' the#$ Thus the #utual!und is the #ost suitable invest#ent !or the "o##on #an as it o!!ers an opportunit' to invest

in a diversi!ied, pro!essionall' #anaged baset o! se"urities at a relativel' low "ost$

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Classi!i"ation-utual !und s"he#es #a' be "lassi!ied on the basis o! their stru"ture and itsinvest#ent ob.e"tive$

0Y STRUCTURE

'pen)ended 7#nd3

An pen-ended Fund is one that is available !or subs"ription all through the 'ear$ These do

not have a !i&ed #aturit'$ )nvestors "an "onvenientl' bu' and sell units at 4et Asset alue4A3 related pri"es$

Clo3e)ended 7#nd3A Close-ended Fund has a stipulated #aturit' period, whi"h generall' ranges !ro# to 19'ears$ The !und is open !or subs"ription onl' during a spe"i!ied period$ )nvestors "an invest inthe s"he#e at the ti#e o! the initial publi" issue and therea!ter the' "an bu' or sell the unitso! the s"he#e on the to" E&"hanges, i! the' are listed$ The #aret pri"e at the sto"e&"hange "ould var' !ro# the s"he#es 4A on a""ount o! de#and and suppl' situation, unitholders e&pe"tations and other #aret !a"tors$

0Y I(VESTME(T '08ECTIVE

.rowt 7#nd3The ai# o! growth !unds is to provide "apital appre"iation over the #ediu# to long ter#$ u"hs"he#es nor#all' invest a #a.orit' o! their "orpus in e(uities$ Drowth s"he#es are ideal !orinvestors who have a long-ter# outloo and are seeing growth over a period o! ti#e$

Income 7#nd3

/+


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,'; A MUTUA5 7U(+ ;'R?S

JMR 4EJ

/-

5oin' a 6uge pool o(

)oney in7e'ted 4y ot6er

'6are6older'8

I' )anaged 4y

pro(e''ional'8

Fund earning and

gain' are di'tri4uted to'6are6older' or

rein7e'ted8

T6ey purc6a'e a

di7er'i(ied port(olio o('ecuritie' (or t6e (und8


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A+VA(TA.E '7 MUTUA5 7U(+S

+$ver3$$cat$on Ea"h #utual !und is "o#posed o! a port!olio o! #an' individualse"urities, i$e$ 'ou do not have all 'our eggs in one baset$ This helps redu"e thei#pa"t o! an' underper!or#ed se"urit' in the port!olio$

5$#$d$t%- ost #utual !unds "an be pur"hased or redee#ed on short noti"e$

Proe33$onal management- The assets o! a #utual !und are #anaged b' apro!essional #one' #anager who has the e&perien"e to #ae sound invest#entde"isions on the investors behal!$

'pport#n$t$e3- utual !unds #ae it possible !or an investor to parti"ipate in a widearra' o! invest#ents, whi"h individuall' were ina""essible$

+ISA+VA(TA.ES '7 MUTUA5 7U(+S

4o #utual !und "an pro#ise a guaranteed rate o! return lie D)Cs$

The value o! #utual !unds #a' rise or de"line$ For this reason, #utual !unds should be"onsidered longer ter# invest#ents$

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Pre!erred sto"holders are paid a!ter the bondholders but be!ore the "o##onsto"holders in ter#s o! priorit' o! in"o#e and in "ase the "orporation is li(uidated$ )!the issuer !ails to pa' the dividend in an' 'ear, the unpaid dividends3 will have to bepaid in the !uture be!ore "o##on sto" dividends "an be paid i! the issue is "u#ulative$)! non-"u#ulative, dividends in arrears do not have to be paid$3

ore than one-third o! the pre!erred sto" sold in re"ent 'ears is "onvertible into"o##on sto" at the owners option$

$$$*+er$vat$ve3

There are two t'pes o! derivatives se"urities that are o! interest to #ost investors$ptions and !utures "ontra"ts are derivative se"urities, so na#ed be"ause their value is

derived !ro# their "onne"ted underl'ing se"urit'$ 4u#erous t'pes o! options and!utures are traded in world #arets$

ptions and !utures "ontra"ts have i#portant di!!eren"es in their trading, the assetsthe' "an a!!e"t, and their ris !a"tor, so !orth$ Perhaps the biggest di!!eren"e to notenow is that a !utures "ontra"t is an obligation to bu' or sell, but an options "ontra"t isonl' the right to do so, as opposed to an obligation$

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REA5 ESTATE

Real estate has histori"all' been use!ul in a port!olio !or both in"o#e and "apital gains$ 5o#eownership, in itsel!, is a !or# o! e(uit' invest#ent, as is the ownership o! a se"ond or va"ationho#e, sin"e these properties generall' appre"iate in value$ ther t'pes o! real estate, su"h asresidential and "o##er"ial rental properties, "an "reate in"o#e strea#s as well as potentiallong-ter# "apital gains$

Real estate invest#ents "an be #ade dire"tl', with a pur"hase in 'our own na#e or throughinvest#ents in li#ited partnerships, #utual !unds, or Real Estate )nvest#ent Trusts RE)T3$

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Also, there are #an' inds o! real estate invest#ents$ o#e are ver' spe"ulative while othersare #ore "onservative$ The #a.or "lassi!i"ation isI

Mni#proved ;and$

)#proved Real Estate$ 4ew and used residential propert'$

a"ation ho#es$

;ow in"o#e housing$

Certi!ied histori" rehab stru"tures$

ther in"o#e-produ"ing real estate su"h as o!!i"e buildings, shopping "enters andindustrial or "o##er"ial properties$

C'MM'+ITY

)n the world o! business, a "o##odit' is an undi!!erentiated produ"t whose value arises!ro# the owners right to sell rather than the right to use$ E&a#pleI "o##odities !ro#

the !inan"ial world in"lude oil sold b' the barrel3, ele"tri"it' #ost users o! ele"tri"power are onl' "on"erned with overall energ' "onsu#ption7 onl' a #inorit' o! users are"on"erned with the (ualit' and te"hni"al details o! voltage and !re(uen"' deviations,phase i#balan"e, et"$3%heat, bul "he#i"als su"h as sul!uri" a"id, base and other #etals, and even por-bellies and orange .ui"e$ ore #odern "o##odities in"lude bandwidth, RA "hips ande&peri#entall'3 "o#puter pro"essor "'"les, and negative "o##odit' units liee#issions "redits$

03
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Commod$t% market3I- These are #arets where raw or pri#ar' produ"ts are e&"hanged$ These raw"o##odities are traded on regulated "o##odities e&"hanges, in whi"h the' are boughtand sold in standardi*ed Contra"ts$

Commod$t$e3 e"cangeI-Co##odities e&"hange is an e&"hange where various "o##odities and derivativesprodu"ts are traded$ ost "o##odit' #arets a"ross the world trade in agri"ulturalprodu"ts and other raw #aterials lie wheat, barle', sugar, #ai*e, "otton, "o"oa,"o!!ee, #il produ"ts, por bellies oil, #etals, et"$3 and "ontra"ts based on the#$ These"ontra"ts "an in"lude spots, !orwards, !utures, options on !utures$ ther sophisti"atedprodu"ts #a' in"lude interest rates, environ#ental instru#ents, swaps, or o"ean !reight"ontra"ts$

7IXE+ 'R TIME +EP'SITS

Ti#e deposits are deposits a""epted b' the bans !or a spe"i!ied period o! ti#e$ )nter#s o! R6) dire"tives the #ini#u# period !or whi"h ter# deposits "an be a""epted is19 da's$ The bans generall' do not a""ept deposits !or periods longer than 10 'rs$

6ans pa' interest on ter# deposits based on the period o! deposits andnor#all' pa' higher interest !or a longer ter# deposits$

0*
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2* (egot$a4le cert$$cate3 o depo3$t BC+ )The C/ is a #aretable deposit liabilit' o!the issuer, who usuall' stands read' to sell new C/s on de#and$ The deposit is#aintained in the ban until #aturit', at whi"h ti#e the holder re"eives the deposit plusinterest$ 5owever, these C/s are negotiable, #eaning that the' "an be sold in theopen #aret be!ore #aturit'$

Co##er"ial paper- A short-ter#, unse"ured pro#issor' note issued b' large, well-nown and !inan"iall' strong "orporations in"luding !inan"e "o#panies3 Co##er"ial paper is usuall' sold at a dis"ount either dire"tl' b' the issuer orindire"tl' through a dealer, with rates "o#parable to C/s$ Although a se"ondar' #arete&ist !or "o##er"ial paper, it is wea and #ost o! it is held to #aturit'$

EUR' +'55ARS)/ollar deno#inated deposit held in !oreign bans or in o!!i"es o! Mban allo"ated abroad$ Although this #aret originall' developed in Europe, dollardeno#inated deposits "an now be #ade in #an' "ountries, su"h as those o! Asia$Euro dollar deposits "onsist o! both ti#e deposit and C/s, with the latter "onstitutingthe largest "o#ponent o! the Euro dollar #aret$

Repur"hase agree#ents RPs3 - An agree#ent between a borrower and a lendert'pi"all' institution3 to sell and repur"hase the govern#ent se"urities$ The borrowerinitiates and RPs b' "ontra"ting to sell se"urities to a lender and agreeing torepur"hase these se"urities at a pre-spe"i!ied pri"e on a stated date$

!* 0ond3

6onds "an be si#pl' as long-ter# debt instru#ents representing the issuers"ontra"tual obligations$ The bu'er o! a newl' issued "oupon bond is lending #one' tothe issuer who, in turn, agrees to pa' interest on this loan and repa' the prin"ipal at astated #aturit' date$6onds are !i&ed-in"o#e se"urities be"ause the interest pa'#ents i! an'3 and theprin"ipal repa'#ent !or a t'pi"al bond are spe"i!ied at the ti#e the bond is issued and!i&ed !or the li!e o! the bond$

A* /ero co#pon 4ond3

The #ost radi"al innovation is !or#at o! traditional bonds is the Jero co#pon 4ond,

whi"h is issued with no "oupons, or interest, to be paid during the li!e o! the bond$

0* Corporate 4ond3

Corporate bonds are senior se"urities$ That is, the' are senior to an' pre!erred sto"and to the "o##on sto" o! a "orporation in ter#s o! priorit' o! pa'#ents and in "aseo! banrupt"' and li(uidation$ 5owever, within the bond o! "ategor' itsel! there arevarious degrees o! se"urities$ The #ost "o##on t'pe o! unse"ured bond is thedebenture, a bond ba"ed onl' b' the issuers overall !inan"ial soundness$ /ebentures

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"an be subordinated, resulting in a "lai# on in"o#e that stands belos subordinate to3the "lai# o! the other debentures$

C* 7ore$gn 0ond3

%h' would one "onsider !oreign bonds !or in"lusion in their port!olioS

ne reason is that at ti#es !oreign bonds #a' o!!er higher returns at a givenpoint in ti#e than alternative do#esti" bonds$

A se"ond i#portant reason !or bu'ing !oreign bonds is the diversi!i"ationaspe"t$ /iversi!i"ation is e&tre#el' i#portant ,both in a sto" port!olio and abond port!olio$

+* Convert$4le 0ond3

Convertible bonds have a built-in "onversion !eature$ The holders o! these bonds havethe option to "onvert whenever the' "hoose

Advantage o 4ond3

The a#ount o! in"o#e ea"h 'ear is !i&ed$ The' are sa!er than e(uit' se"urities lie "o##on sto"s$

+$3advantage o 4ond3

%hen the "o#pan' pro!itabilit' i#proves, the' do no parti"ipate, as "o##onsto" holders when theirs sto"s appre"iates$

6onds "arr' no voting rights$

%hile "hoosing bonds there are !ive !a"tors to tae into a""ount when "onsidering

bondsI1$ )nvest#ent (ualit'$ 5ow are the bonds rated2$ Ti#e to #aturit'I

hort ter#X0-9Y

ediu#X@-19 'rsY

;ong ter#Xover 19 'rsY

$ Call or "onversion !eature

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?$ Ta& status9$ Jield to #aturit'@$

0* ASSET)0AC?E+ SECURITIES

e"uriti*ation re!ers to the trans!or#ation o! illi(uid, ris' individual loans into #oreli(uid, less ris' se"urities re!erred to as asset-ba"ed se"urities A63$ aretablese"urities have been ba"ed b' "ar loans, "redit-"ard re"eivables, rail"ar leases, s#allbusiness loans, photo"opier leases, air"ra!t leases, and so !orth$

RE.U5AT'RY 0'+IES '7 ;EA5T, MA(A.EME(T I(STRUME(TS

utual Funds AF) XAsso"iation o! utual Funds, )ndiaY

/ire"t E(uit' E6)Xe"urities E&"hange 6onds o!)ndiaY

Real Estate 456X4ational 5osing 6oardY

)nsuran"e )R/AX)nsuran"e Regularit' : /evelop#ent Authorit'Y

Co##odities C


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?$ 6ans9$ Real Estate Agents@$ Co##odit' broersB$ Corporate "onsultan"' !ir#s

Stock4roker

A sto"broer is a person who sells sto"s on the behal! o! another person Xor"o#pan'Y and "harges the "usto#er a "o##ission !or servi"es o!!ered$

In3#rance Agent

An insuran"e agent is an individual who is li"ensed b' a state to sell insuran"e !orone or #ore spe"i!i" insuran"e "o#panies$

+$3tr$4#t$on agenc%

/istribution agen"' is the agen"', whi"h !un"tions on a "o#parativel' large s"alethan an individual broer$ Eg$ 6E and 4E$

0ank

A ban is an institution that has the !a"ilities and servi"es to handle da' to da'!inan"ial transa"tions$ )t deals in #one' and #ost signi!i"antl' "reates #one' !orindividuals b' o!!ering advisor' and other servi"es$Real e3tate Agent

Real Estate Agent is a person with a state+provin"ial li"ense to represent a bu'er ora seller in a real estate transa"tion in e&"hange !or "o##ission$

Commod$t% 0roker3

Co##odit' 6roer is a person who trade in "o##odities lie sugar, oil, gold et"$

Corporate con3#ltanc% $rm3

These are the !ir#s whi"h provide guidan"e and nowledge to the "lients regardingtheir port!olio$

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0ank3 a3 ac$l$tator3 o wealt management)

%ealth #anage#ent servi"es o!!ered b' the bans are spe"iall' designed toprovide the highest level o! servi"es, whi"h are appropriate !or the "lients uni(uere(uire#ents and status$ Apart !ro# personali*ed servi"es these bans also providebaning, invest#ents and li!est'le privileges, whi"h #ae the baning e&perien"e aver' !ul!illing one !or the "usto#ers$

Advantage3

a$ All servi"es "an be availed under one roo!$b$ 6rand re"ognition, whi"h provides high reliabilit'$"$ Pro!essional guidan"e !ro# the relationship #anager$d$ i#pli!ied pro"edures$e$ arious add on servi"es are provided$!$ Events organi*ed b' the bans !or i#parting nowledge and also !or the

entertain#ent o! the "usto#ers$

00


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+$3advantage

1$ )nvest#ent li#ited to "ities and big towns onl'$2$ )nvest#ent de"isions are biased as !unds are invested in sele"ted ACs$$ )nsuran"e pa'ba" "o##ission is not passed on to the "usto#ers$

?$ A pre#iu# pri"e has to be paid !or the servi"es being o!!ered b' ban$

RESEARC, MET,'+'5'.Y

T$tle o te 3t#d%) )nvest#ent and wealth #anage#ent anal'sis at 56C$

+#rat$on o te proHect) hort ter# po.e"t

'4Hect$ve o St#d%)The #ain ob.e"tive o! #' stud' is to !ind the #ain strategies, various sales pro#otional

a"tivities : to now the state o! #ind o! an individual who is opening a saving a""ount with

56C ban7 ) also tr' to !ind out that investors are aggressive, #oderate or "onservative in

odhpur se"tor$

01


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ervi"es that in!luen"es the "usto#er while he+she is into opening to now whi"h others

bans are e' pla'ers$

Custo#er per"eption regarding the servi"es provided b' the 56C 6A4>$

To now what ind o! investors are prevailing in odhpur #aret$

+ata collect$on metod

The data sour"es being used under su"h t'pe o! stud' are #ainl' o! 2 t'pesI

*8 Pri#ar' /ata

+8 e"ondar' /ata

A#ong whi"h the !or#er is being taen through the resear"h undergone within the

organi*ational level itsel! : various other organi*ing re!or#s onl'$ %hile the latter had been

taen through di!!erent statisti"al approa"hes or we "an sa' through di!!erent #areting

re!or#s$

SAMP5E P5A(

+ATA C'55ECTI'(

PRIMARY +ATA )

The pri#ar' data are whi"h are "olle"ted a!resh and !or the !irst ti#e, and thus happen

to be original in "hara"ter$ A pri#ar' surve' was "ondu"ted at /5PMR "it'$ The surve'

was "arried out at various levels : the target group was retail investors, business #en,

builders, industrialists, e&porters, do"tors et"$ Nuestionnaires were used as an instru#ent to

"olle"t the pri#ar' data$

This data was obtained b' various pro#otion s"he#es lie-

02


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%e put "anopies in !ront o! 6ans, Finan"ial )nstitutions : other publi" gathering

pla"es$ There we approa"h people and tae their telephone nu#bers$ : "onta"t the# or even

in "anopies itsel! #ae the# invest$

1+


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5IMITATI'(

1$ 4o response b' so#e e#plo'ees in di!!erent bans and la" o! interest shown b' the#resulted in in"o#plete data$

2$ 4on-availabilit' o! "on"erned person with "o#plete nowledge to respond$

$ ;a" o! ti#e with appropriate authorities$

1,


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+ATA I(TERPRETATI'( = A(A5YSIS

N$1$ /o 'ou tae servi"es o! an' other bans$$S

a3 )C)C) 6an b3 tate 6an o! )ndia 6)3

"3 56C d3 thers

4o$ o!respondents

)C)C) 6an 1B

6) 1=

56C 19B

T5ER B

B=H persons taes servi"es o! 56C ban$8H persons taes servi"es o! )C)C) ban$=H persons taes servi"e o! 6) ban$?H persons taes servi"e o! other bans$

N$2$ %hat are the !eatures that in!luen"e 'our de"ision while availing an' servi"es o! a banS

1-


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a3 Dood "usto#er "are b3 e"urit' o! 'our #one'

"3 Doodwill o! the 6an d3 4etwor o! the 6an

4o$ o!Respondents

Dood Custo#erCare 99

e"urit' o! one' @1

Doodwill o! 6an B2

4etwor o! 6an 12

2B$9H persons de"isions in!luen"ed b' Dood "usto#er "are$0$9H persons de"isions in!luen"ed b' e"urit' o! #one'$@H persons de"isions in!luen"ed b' Doodwill o! ban$@H persons de"isions in!luen"ed b' 4etwor o! ban$

N$$ %hi"h all servi"es o! the ban do 'ou use #ostS

1.


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a3 AT b3 /oor step 6aning

"3 )nternet 6aning d3 obile 6aning

4o$o!Respondents

AT =

/oor step 6aning ??

)nternet 6aning 90

obile 6aning 1

?@H persons used AT servi"e be"ause this servi"e is "o##onl' o!!ered it re(uire note"hni"al nowledge$

N$?$ )4CE ;EE;I

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a3 @0,000 1, 00,000 b3 2, 00,000 , 00, 00

"3 1, 00,000 2, 00,000 d3 above , 00, 00

)n"o#e ;evel4o$ o!Respondents

@0 thousand-1;a"s 9B

2 ;a"s- ;a"s 90

1 ;a"s-2 ;a"s 9=

above ;a"s ?

)n the above table 9B investors are those who !ell in the in"o#e slab !ro# @0 thousand to 1lah, 9= investors !ell in the in"o#e slab !or# 1 lah-2lah, 90 )nvestors !ell in the in"o#e

slab !ro# 2 lah-lah, ? investors !ell in the in"o#e slab o! above lah$

N$9 5ow long have 'ou been investing in #aretS

10


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a31-9 'ears b39-10 'ears

"3 Above 10 'ears

4o$o! 'ears4o$ o!Respondents

1-9 Jear B

9-10 Jear 98

Above 0 Jear @=

@$9H o! the investors were investing sin"e last 1-9 'ears$

2=H o! the investors were investing sin"e last 9-10 'ears$

?$9H o! the investors were investing sin"e last 10 'ears : above$

N$@$ Jou #ade invest#ent throughI

11


89/115

a3 Jour own b3 Through /istribution house

"3 Through broer d3 others

)nvest#entThrough

4o$ o!respondents

Jour own 89

/istribution house 18

6roer 8

thers 1?

12


90/115

N$B$ Are 'ou

a3;ong-ter# investor b3hort-ter# investor

4o$o!Respondents

hort ter# investor 18

;ong ter# investor @2

@=H-short ter# investor$1H -long ter# investor$

N$8$ %hat H o! 'our in"o#e would 'ou lie to investS

23


91/115

a3 Mp to 9H b3 9H-10H

"3 Above 10H

4o$o!Respondents

up to 9H ==

9H-10H 9

Above 10H ?8

?=H investors invest up to 9H o! their in"o#e$2BH investors invest 9H-10H o! their in"o#e$?=H investors invest above 10H o! their in"o#e$

N$=$ %hat do 'ou thin about the ;oan !a"ilit'S

2*


92/115

a3 1 b3 2 C3 d3 ? e 39

Raning

4o$o!

Respondents

er' good 2

Dood 1@9Average

Poor 0

ver' poor 0

2+


93/115

N$10$ %hat do 'ou thin about the "usto#er "are servi"eSa3 1 b3 2 C3 d3 ? e3 9

Raning4o$ o!Respondents

er' good 8?

Dood 11?

Average 2

Poor 0

ver' poor 0

N$11$ %hat do 'ou thin about the interest rateS

2,


94/115

a3 1 b3 2 C3 d3 ? e3 9

Raning4o$ o!respondents

er' good 11?

Dood 80

Average @

Poor 0

iver' poor 0

11? respondents are satis!ied with the interest rate$)t provide both !i&ed and !loating rate$

N$12$ %hat do 'ou thin about the AT !a"ilit'S

2-


95/115


96/115

a3 1 b3 2 C3 d3 ? e3 9

Raning

4o$ o!

Respondents

er' good 109

Dood 8@

Average =

Poor 0

ver' poor 0

Ever' investor want to se"ure his #one' and investors are highl' satis!ied with the ban$

N$1?$ 5ow is the internet baningS

2/


97/115

a3 1 b3 2 C3 d3 ? e3 9


er' good ??Dood =B

Average 98

Poor 1

ver' poor 0

Toda' ever' person wants to save their ti#e and 56C ban provide the good E- baning!a"ilit' whi"h enable the investor to tae "are o! his a""ount !ro# internet$

N$19$ 5ow is the 2? hours baningS

20


98/115

a3 1 b3 2 C3 d3 ? e3 9

Raning 4o$ o! respondents

er' good ?2

Dood @9

Average =0

Poor ver' poor 0

21


99/115

N$1@$ %hat is the level o! nowledge o! e#plo'ees about the di!!erent s"he#esSa3 1 b3 2 C3 d3 ? e3 9


er' good @8

Dood 11@

Average 19

Poor 1

ver' poor 0

)n the above table 1 investors were !ound with poor nowledge about various invest#ents"he#es, 19 investors were !ound with average nowledge about various invest#ents"he#es, 11@ investors were !ound with good nowledge about various invest#ent s"he#es$

22


100/115

N$1B$ %hat is the level o! satis!a"tion with the banSa3 1 b3 2 C3 d3 ? e3 9


er' good 110

Dood =0

Average 0

Poor 0

ver' poor 0

)nvestors highl' satis!ied with the servi"es o! the ban and the onl' reason behind this is thegood servi"es whi"h provided b' the ban and whi"h helped in "reating the goodwill o! theban$

*33


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S;'T A(A5YSIS

C'MPETITIVE P'SITI'( I( I(+USTRY

BUSI(. P'RTERS 7RAME;'R?

This "on"ept involves a relationship between "o#petitors within an industr', potential"o#petitors, suppliers, bu'ers and alternative solutions to the proble# being addressed$ %euse the !ive-!or"e #odel as a basi" stru"ture$ )n general, a business unit has to #onitor e'#a"ro environ#ental For"es X/e#ographi", E"ono#i", Te"hnologi"al, Politi"al, ;egal and

so"io-"ulturalY and signi!i"ant i"ro Environ#ental !a"tors XCusto#ers, Co#petitorsY thata!!e"t its abilit' to earn pro!its$ This %T anal'sis has been done to help ban to tra"trends and i#portant develop#ents and !or ea"h trend or develop#ents, #anage#ent needsto identi!' the asso"iated pportunities and Treats

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104/115

'PP'RTU(ITIES

6eing a world "lass ban and having a good reputation, the goodwill "an be "ashedupon with the growing e"ono#' o! )ndia$

)nternet baning "an be "ashed b' #aing pro"edure even si#pler$

The' should !o"us #ore on the Co##on Custo#er !or %ealth anage#ent as the'have #ore da' to da' spare #one'$

)t re(uires trans!or#ing itsel! !ro# a global ban to a #ore diversi!ied global !inan"ialservi"es "o#pan'$

Current dire"tion whi"h "ould be e&panded in"ludes greater diversi!i"ation into e(uit'produ"ts, in"reased presen"e in insuran"e and "ard produ"ts$

T,REATS

Reorgani*ation o! publi" se"tor bansI All the publi" se"tor bans have started to

rede!ine their servi"es in order to attra"t "usto#ers attentionI

The entr' o! other !oreign bans "an tae awa' so#e o! the business$

The nationali*ed bans are also "o#ing up with ATs, whi"h will a"ts as a #a.or

threat to the ban in near !uture$

tringent nor#s b' reserve ban o! )ndia at an' ti#e in near !uture "an be threat to

!oreign bans as their a"tivities "ould be adversel' a!!e"ted$

The presen"e o! other private se"tor and !oreign bans in odhpur lie 5/FC, )C)C),MT) et"$

The "ash "redit li#it provided b' other nationali*ed ban is the #a.or threat$

*3-


105/115


106/115

C'MPETITIVE A(A5YSIS

OPoor $rm3 $gnore te$r compet$tor3Average $rm3 cop% te$r compet$tor3

5ead$ng $rm3 lead te$r compet$tor3K

Int*o!u$tion

Toda' "o#petition is not onl' ri!e but also growing intense ever' 'ear$ To stand in this"o#petitive #aret an' organi*ation has to do its best to outper!or# its "o#petitors$Co#petitors are the "o#panies that satis!' the sa#e "usto#er need$

6aning se"tor has undergone a se"ond revolution where besides spe"iali*ed lenders7 theshare o! "o##er"ial bans and other !inan"ial organi*ations is in"reasing da' b' da'$

rgani*ations have started pa'ing attention to their "o#petitors through designing andoperating s'ste# !or gathering "ontinuous in!or#ation about their "o#petitors$

*3/


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Concl#3$on and Recommendat$on3

Dovern#ent bans lie 66 , 6an o! 6aroda en.o' #ore !aith a#ong people rather

than private bans

)C)C) ban, 5/FC ban are into #ass #areting so "ater to a large nu#ber o!

"usto#ers and there!ore has a large "lient base$

56C onl' "aters to elite "usto#ers and has no "on"ept lie G4o Frills a""ount that is

no provision !or a 0 balan"e a""ount and the #ini#u# balan"e whi"h has to be

#aintained in the a""ount is 9,000 whi"h is so#eti#es not possible !or the "usto#ers

and i! the' !ail to do so the' are "harged heavil' whi"h "auses repulsion to the

"usto#ers$

56C 6an should "hal out so#e progra#s to "reate general awareness regarding its

presen"e and various servi"es o! the ban$ ore attention is re(uired in distant lo"ated

!ir#s and "aters the needs o! those "o##er"ial areas$

Per3onal Market$ngAggre33$ve Market$ngI Toda' is the era o! "o#petition$ )n order

to in"rease the baning networ in ter#s o! "lients and business volu#e3 an

aggressive approa"h is re(uired$ The ban should re"ruit #ore nu#ber o! #areting

personnel, so that the' "an "over the whole o! the "it'$ Personal #areting "an be one

o! the #ethods o! #odes o! taing people into "on!iden"e$

STR'(. (EE+ '7 0RA(+ 0UI5+I(. Te ban needs to #ae a lot o! #areting

e!!ort$ The level o! re"ognition that #a' be desired b' an' brand has not been a"hieved

b' 56C 6an, odhpur$ A lot o! noise is #ade whenever a "hild is born and as long

as that noise is not #ade the do"tors is not sure about the li!e o! that "hild$ a#e is the

"ase in #areting$ %henever a new bran"h "o#es into e&isten"e it is ne"essar' that

the' announ"e their birth$ 5ere "o#es the pre-laun"h e&er"ise, and si#ilar is the "ase

a!ter the birth$ The na#e has to be taen again$ 6oast about 'oursel!, about the strong

*30


108/115

points that 'ou have over and above 'our "o#petitors$ Pull the "onsu#er towards 'ou$

As said earlier it is a relationship o! trust and this trust "an be generated through better

and better per!or#an"e o! the ban$ 4ow as woring with the ban !or so#e ti#e the

!a"ts have "o#e out that the' believe in low "osting and want to eep low pro!ile$ o

better wa' o! #areting "an be sought whi"h are low at "ost$ These are dis"ussed

!urther$

PR'M'TI'(A5 STRATE.IES

Pre33 p#4l$c$t%

Paper inserts

Advertise#ents in newspaper lo"al and national3$

)nterest "ards distribution

ailers+personal invitations to sele"tive se"tion o! the so"iet'

;ea!lets

'#tdoor p#4l$c$t%

6anners in "o##er"ial areas and pri#e sites$

Air balloons at shopping "o#ple&$

6us stands shelters$

!! site AT !or developing business

Med$a

;o"al "hannel advertise#ent "able T s"rolls3

Advertise#ents in news "hannels and business "hannels

7ace to ace

Personal intera"tion o! #areting e&e"utives through

eetings /etailing about s"he#es and updating the# !or# ti#e to ti#e

Event sponsoring in lo"al "lubs and so"ial gathering

Road shows

Conta"ting o!!i"e goers in the #orning and evening at stop lights b' distribution o!

interest "ards$

*31


109/115

Advert$3ement 3trateg$e3 3egmented accord$ng to te target c#3tomer Sen$or

c$t$Jen3D o#3ew$ve3D 3t#dent3D 3erv$ce cla33

Personal #ailers

Conta"ting at pars during #orning and evening wals

Conta"ting at stop lights

Road shows at #aret sights

Cable T advertise#ents during pri#e ti#e

ti" on the newspaper

;ea!let on the wiper o! the vehi"les in the paring lots

Ed#cat$onal 4od$e3

ponsoring so#e events in s"hools and "ollages

eeting the top #anage#ent !or opening o! salar' a""ounts

And !ee pa'#ent s'ste# o! the students$

5ocal cl#43 l$ke %o#t cl#43D la#gter cl#43D 3en$or c$t$Jen cl#43D lad$e3 cl#4D etc*

Event sponsoring

Te#porar' banners

Advertise#ents in "lub #aga*ines

pening o! e&tension "ounters in "ase o! large "lub3

Proe33$onal3 and oter act$ve 3amaH $n te area Be*g* 8a$n 3amaH

/ire"t #ailers

Cold "alling

)n!or#al gathering arranger b' the ban !or so#e so"ial "ause$

*32


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Commerc$al place3 and market e3ta4l$3ment3

Cold "alling

Personal visits o! the e&e"utives$

(EE+ A C,A(.E I( MAR?ETI(. 7'CUS

The #areting tea# o! the bran"h has until now !o"used on selling o! their #ost

"o#petitive produ"t, whi"h are there !i&ed deposits$ The rates o! interest, whi"h the'

provide on !i&ed deposits, are reall' "o#petitive and highest in this #aret$ 6ut this

strateg' "ould not be held !or a longer period o! ti#e as in the long run it would be"o#e

liabilit' to the ban to pa' su"h high rate o! interest and it would lower the revenues o!

the bran"h$ Even the surve' "ondu"ted proved that the !astest selling produ"t is

savings a""ount a#ongst the "onsu#er$ %ith a networ that is good enough this ban

"an #ae e!!orts to in"rease the #aret share in the area where the "o#petition is so

tough$ This needs a brain stor#ing !ro# the top #anage#ent in the bran"h as to how

about !i&ing the targets in ea"h "ategor' o! a""ounts$

Sol$d network re#$red to develop te 4#3$ne33 #rter

)! we see the results o! the surve', it is evident that people pre!er strong networing

s'ste# to #ae their baning li!e as "o#!ortable and rea"hable as possible$ For 56C

6an to en.o' a good "usto#er base the' should #ae e!!orts towards developing

#ore and #ore AT in the "it' and e&tension "ounters to !a"ilitate better and !ast

servi"e$ Mpdating o! te"hnolog' !ro# ti#e to ti#e is ver' ne"essar'$ 56C 6an was

the ver' !irst ban to start !ew o! the ver' good servi"e lie )nternet baning7 bringing

about new servi"e to attra"t #ore and #ore "onsu#ers should "arr' on this tradition!urther$

**3


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112/115

,'; ,S0C IS RES,API(.**********

/ownsi*ing via R, redeplo'ing ta!! and hiring new sales e&e"utives$

Changing the re#uneration stru"ture to a "ost-to-"o#pan' approa"h$

6ringing in new heads !or e' depart#ents su"h as #areting

Fo"using on retail baning, ho#e loans, and asset #anage#ent

hutting down unpro!itable businesses lie auto#obile loans

E&ploring inorgani" growth su"h s the a"(uisition o! MT) 6an

And above statisti"al anal'sis how that 56C rans EC4/ in Categor' o! large 6ans it

rans "losel' at top o! the list whi"h huge potential to prove its 6rand na#e$

The above anal'sis reveals that there are #an' para#eters in whi"h 56C as a 6an has an

edge over the others but at the sa#e ti#e it also !a"es ne"-to-ne" "o#petition !ro# other

bans lie C)T) and TA4/AR/ C5ARTERE/$ )t has to "onstantl' eep upgrading the

te"hnolog' and servi"es provided to its "usto#ers in order to #aintain its 6rand 4a#e$

)n this "o#petitive s"enario where ever' ban is struggling to e&pand its #aret share, the

bans are adopting various #eans to sell their produ"ts$ )n this resear"h, ) got a ver' biased

opinion on the produ"t #ost re"o##ended to the "usto#ers ) observed that the produ"ts

were being oversold or undersold to the "usto#ers and not on the needs and re(uire#ents o!

the "usto#ers$

**+


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1VERJ D/ 2VD/ VAERADE ?VPR 9VERJ PR

UESTI'((AIRE

4a#eIe&I ale Fe#ale

AgeIN$1$ /o 'ou tae servi"es o! an' other bans$$S

a3 )C)C) 6an b3tate 6an o! )ndia 6)3

"3 56C d3thers

N$2$ %hat are the !eatures that in!luen"e 'our de"ision while availing an' servi"es o! a banS

a3Dood "usto#er "are b3e"urit' o! 'our #one'

"3Doodwill o! the 6an d34etwor o! the 6an

N$$ %hi"h all servi"es o! the ban do 'ou use #ostS

a3AT b3/oor step 6aning

"3)nternet 6aning d3obile 6aning

N$?$ )4CE ;EE;I

a3@0,000 1, 00,000 b32, 00,000 , 00, 00

"31, 00,000 2, 00,000 d3 above , 00, 00

N$9 5ow long have 'ou been investing in #aretS

a31-9 'ears b39-10 'ears "3Above 10 'ears

N$@$ Jou #ade invest#ent throughI

a3 Jour own b3 Through /istribution house

"3 Through broer d3 others

N$B$ Are 'ou

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114/115

a3;ong-ter# investor b3hort-ter# investor

N$8$ %hat H o! 'our in"o#e would 'ou lie to investS

a3Mp to 9H b39H-10H

"3Above 10H

N$=$ %hat do 'ou thin about the ;oan !a"ilit'S

a3 1 b3 2 C3 d3 ? e3 9

N$10$ %hat do 'ou thin about the "usto#er "are servi"eSa3 1 b3 2 C3 d3 ? e3 9

N$11$ %hat do 'ou thin about the interest rateSa3 1 b3 2 C3 d3 ? e3 9

N$12$ %hat do 'ou thin about the AT !a"ilit'S

a3 1 b3 2 C3 d3 ? e3 9

N$1$ %hat do 'ou thin about the se"urit' o! #one'Sa3 1 b3 2 C3 d3 ? e3 9

N$1?$ 5ow is the internet baningSa3 1 b3 2 C3 d3 ? e3 9

N$19$ 5ow is the 2? hours baningSa3 1 b3 2 C3 d3 ? e3 9

N$1@$ %hat is the level o! nowledge o! e#plo'ees about the di!!erent s"he#esSa3 1 b3 2 C3 d3 ? e3 9

N$1B$ %hat is the level o! satis!a"tion with the banSa3 1 b3 2 C3 d3 ? e3 9

**-


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0I05I'.RAP,Y

6oos re!erredI -

>othari C$ R$ , GResear"h ethodolog' , 4ew /elhi, %ishwa Praashan, e"ondEdition, 200?

>han $ J$ and ain P$>$ , GFinan"ial anage#ent , 4ew /elhi, Tata "Draw-5ill Publishing Co$ ;td$, Fourth Edition, 2009

56C 6ro"hure

%ebsitesI -

www$hsb"$"o$in

www$bannetindia$"o#

www$indiaban$"o#

www$hsb"ban$"o#
http://www.hsbc.co.in/http://www.banknetindia.com/http://www.indiabank.com/http://www.hsbc.co.in/http://www.banknetindia.com/http://www.indiabank.com/

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