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A vision and framework for a sustainable UK dairy industry

Dairy 2020

Cow Comfort

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ZeroWaste

A vibrant UK dairy industry that enables people, environment and business to thrive

Our visionThe UK dairy industry has come together because we know that the world is changing fast, and we face both challenges and opportunities that we need to tackle together. We are passionate about building an industry that will last; an industry that is successful and respected around the world. An industry that offers exciting career opportunities and is fair to all those who work in it; an industry that attracts entrepreneurialism, innovation and investment; and an industry that takes seriously its role in protecting the natural resources that we all depend on, from soil to water to animals. The dairy industry is a vital part of the broader food system: its products have the potential to deliver key nutritional benefits to people, contribute to a vibrant, sustainable farming industry in the UK, and deliver economic benefits across the supply chain. This document lays out our vision for doing so, and how we plan to achieve it.

This isn’t a map, and there are no exact pathways to follow. It is a framework made up of Guiding Principles that will help us orientate our way through the complexities and challenges we are already being faced with. It marks the beginning of a process, not the end. The Dairy 2020 initiative is supported by people and organisations across the whole of the UK dairy industry, and we will work collaboratively to implement actions which will meet the Guiding Principles and help us achieve our vision.

Our vision is ambitious, but we believe that by working together and facing our challenges head on, we can build an industry that we can be proud of, and play our part in creating a sustainable world.

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3 | Dairy 2020 A vision and framework www.dairy2020.com

The Dairy 2020 Guiding Principles

Proactively engaging with all key stakeholders as a leading member of the global food industry. Regularly monitoring and evaluating the performance of the UK dairy sector within a national and global context.

Cooperating actively and transparently across the supply chain to build trust and add value.

Actively investing in technology, science and business models which deliver superior nutrition, improved environmental outcomes and long-term economic value. Fostering a dynamic, entrepreneurial culture for competitiveness on a global and local scale.

Working to ensure staff wellbeing and a culture of continuous learning and development.

Communicating transparently, listening actively, and systematically involving consumers in key debates, particularly on nutrition.

Working to protect and enhance ecosystems, improving elements such as biodiversity, water, soil fertility and nutrient availability.

Achieving commercial success while striving to minimise negative environmental impact.

Improving standards and safeguarding the health and welfare of the dairy cow.

1. Looking outward

3. Working together

2. Innovating and investing

4. Building skills and attracting talent

5. Engaging consumers

7. Stewarding nature

6. Minimising environmental impact

8. Improving animal welfare

4 | Dairy 2020 A vision and framework www.dairy2020.com

Proactively engaging with all key stakeholders as a leading member of the global food industry. Regularly monitoring and evaluating the performance of the UK dairy sector within a national and global context.

Key areas of focus

•Benchmark UK dairy against global sustainability trends and developments.

•Develop and implement best-in-class sustainability standards for all UK dairy products.

•Communicate a long-term vision for a sustainable UK dairy industry to different types of investor.

•Trade associations to work actively to help the industry become an international leader.

•Lobby for policies which reward higher sustainability performance and enhance food security.

•Collaborate with civil society groups on sustainability globally.

•Establish systems and processes for sharing sustainability learning, benchmarking and evaluation, having regard to applicable EU and UK Competition Laws.

Guiding Principle 1. Looking Outward

1. Looking outward

5 | Dairy 2020 A vision and framework www.dairy2020.com

Key areas of focus

•Identify leadership areas and gaps, using the Guiding Principles as a framework.

•Identify best practice on innovation within and outside industry, and share learning.

•Generate new ideas for delivering sustainable dairy practice at scale.

•Prototype and pilot new ideas and innovations to accelerate and scale up sustainability.

•Measure and evaluate progress to ensure that farmers have the confidence to invest in practices that promote sustainability.

•Undertake a coordinated, focused and funded nutrition trends review.

Guiding Principle 2. Innovating and investing

Actively investing in technology, science and business models which deliver superior nutrition, improved environmental outcomes and long-term economic value. Fostering a dynamic, entrepreneurial culture for competitiveness on a global and local scale.

2. Innovating and investing

6 | Dairy 2020 A vision and framework www.dairy2020.com

Cooperating actively and transparently across the supply chain to build trust and add value.

Key areas of focus

•Identify areas where the industry needs to and can collaborate - having regard to applicable EU and UK Competition Laws - regionally, nationally, and globally to achieve the Dairy 2020 vision.

•Find ways to create more value across the supply chain.

•Scale up solutions that promote the sharing of resources across the supply chain.

•Lobby transparently for public policy which promotes co-responsibility across the supply chain across the supply chain for sustainability issues.

•Open up transparent supply chain debates on key sustainability issues.

Guiding Principle 3. Working together

3. Working together

7 | Dairy 2020 A vision and framework www.dairy2020.com

Working to ensure staff wellbeing and a culture of continuous learning and development.

Key areas of focus

•Evaluate human capital needs and core skills for the future across the dairy supply chain.

•Embed sustainability into training programmes across the dairy supply chain.

•Set up a programme for succession planning and knowledge transfer.

•Create entrepreneurial mind-sets and develop innovation skills, using training, mentoring and coaching programmes.

•Ensure accessibility and affordability of training programmes.

Guiding Principle 4. Building skills and attracting talent

4. Building skills and attracting talent

8 | Dairy 2020 A vision and framework www.dairy2020.com

Communicating transparently, listening actively, and systematically involving consumers in key debates, particularly on nutrition.

Key areas of focus

•Continuously gather insights on consumer needs and preferences across a range of sustainability topics.

•Develop and test key messages on how to communicate the value of dairy to consumers – from products to farming practices.

•Track and measure consumer perceptions of sustainability in the dairy industry and make data transparent and easy to access for the whole industry.

•Ensure marketing of dairy products clearly and transparently explains nutritional balance.

•Make the sustainable choice the number one choice, working in partnership across the supply chain and using consumer insight.

Guiding Principle 5. Engaging consumers

5. Engaging consumers

9 | Dairy 2020 A vision and framework www.dairy2020.com

Achieving commercial success while striving to minimise negative environmental impact.

Guiding Principle 6. Minimising environmental impacts

Key areas of focus

•Work towards more secure, sustainable (renewable, low-carbon) energy supply for the industry.

•Maximise resource use efficiency (e.g. nutrient planning, lower-impact feed sources, water efficiency), within the context of an absolute efficiency target. Develop the evidence base to do this.

•Work towards zero waste. Develop a waste reduction strategy across the supply chain and incentivise involvement.

•Develop a climate change mitigation and adaptation strategy.

•Articulate the nutritional value of dairy in relation to the natural resources required for its production, including the environmental footprint of feed inputs.

6. Minimising environmental impact

10 | Dairy 2020 A vision and framework www.dairy2020.com

Working to protect and enhance ecosystems, improving elements such as biodiversity, water, soil fertility and nutrient availability.

Key areas of focus

•Develop new financing models for investing in biodiversity at the farm level.

•Invest in evidence-based research on both local and global biodiversity management to better understand their benefit to UK dairy.

•Develop a biodiversity code of practice for UK dairy farming and build consensus across the supply chain.

•Create dedicated areas for biodiversity in dairy production systems. Benchmark against best global practice.

•Build up soil fertility by sustainable means, communicate its importance, share best practice and encourage further research.

•Protect water resources.

Guiding Principle 7. Stewarding nature and resources

7. Stewarding nature

11 | Dairy 2020 A vision and framework www.dairy2020.com

Improving standards and safeguarding the health and welfare of the dairy cow.

Key areas of focus

•Invest in research and development, training and on-farm technology to improve animal welfare.

•Collaborate with animal welfare civil society groups to raise standards and ensure widespread adoption.

•Lobby for/promote UK Government policies which help farmers invest in improving animal welfare.

•Create a cross-industry protocol on biosecurity.

•Run a consumer information campaign on dairy farming production methods and animal welfare standards.

•Use breeding techniques to build resilient herds which have a better standard of welfare.

•Incentivise outcome-based systems, which are focused on delivering a positive impact on welfare. Undertake research into measuring welfare.

Guiding Principle 8. Improving animal welfare

8. Improving animal welfare

In making the commitments set out in the Dairy 2020 Vision and Guiding Principles, the organisations also acknowledge that any and all work streams, information sharing and other activities undertaken in pursuit of the same must be fully compliant with all applicable EU and national antitrust and/or competition laws. ach organisation therefore undertakes to operate within the constraints of such laws at all times whilst participating in Dairy 2020.

Asda Stores LtdDairy UKDairyCoDepartment for Environment, Food and Rural Affairs (DEFRA)First MilkForum for the FutureNational Farmers UnionVolac

Find out more and download the free toolkit: www.dairy2020.com

Dairy 2020 working group: Dairy 2020 steering group:

AB Agri LtdAgricultural Industries Confederation (AIC)Arla foodsBiotechnology & Biological Sciences Research Council (BBSRC)Business in the Community (BITC)Dairy CouncilDanoneFarmers Weekly GroupFonterra EuropeHSBCKite ConsultingKraft Foods IncLinking Environment and Farming (LEAF)Milk LinkMorrisonsNational Farmers Union Scotland (NFUS)Organic Milk Suppliers Co-operative (OMSCo)PepsiCo InternationalPromar InternationalRabobankRoyal Association of British Dairy Farmers (RABDF)Royal Society for the Prevention of Cruelty to Animals (RSPCA)Sainsbury’s Supermarkets LtdTechnology Strategy Board (TSB)Tetra Pak InternationalUniversity of NottinghamUniversity of ReadingWWF UKM&STesco Dairy 2020 was managed and facilitated by global

sustainability non-profit, Forum for the Future www.forumforthefuture.org